Figure | Boiling WineEdit | Boil WinefollowprefaceIn 2008, in the mobile phone market that had not yet entered the era of smartphones, numerous competitors competed for dominance. In that year, Jinli successfully broke through the encirclement and became the top seller of domestic mobile phone brands

Figure | Boiling Wine

Edit | Boil Wine

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preface

In 2008, in the mobile phone market that had not yet entered the era of smartphones, numerous competitors competed for dominance. In that year, Jinli successfully broke through the encirclement and became the top seller of domestic mobile phone brands.

Jin Lifollow2530.

He is known as a bookish businessman because he enjoys reading history books, is obsessed with Go, and always looks gentle and composed.

At that time, no one would have thought that such a gentle and skillful person who could use chess skills to dominate shopping malls would becomeThe protagonist of the gambling scandal of "losing billions overnight"Is believed to be the culprit leading to the bankruptcy of Jinli.

So, is this scandal of losing billions overnight true? Before understanding the truth, let's talk about him and his company first.

At the age of thirty, establish a company

Liu Lirong, who came from an engineering major, joined a research institute after graduation, with a stable and decent job and a considerable income.

Regardless of the period, it can be said that it is the ideal job for many people, but Liu Lirong is not satisfied with it. This research institute cannot contain his aspirations and ambitions.

Liu Lirong once said that if he stayed at the research institute at that time, he would at most become the director of the institute,The future he wants is not like this.

So, after working for a year, he resigned and worked for an electronic technology company.

During his tenure at the company, Liu Lirong was known for his strong work ability and diligence. When he was responsible for arranging a customer to take a train to inspect a project, he specially arranged a window seat with a beautiful scenery for the customer to have a good experience.

After the customer arrived, Liu Lirong mentioned this matter while chatting with the customer and unexpectedly gained their favor.

Finally, due to appreciating Liu Lirong's move, the customer decided to sign a contract with Liu Lirong's company. In this way, Liu Lirong helped the company secure the customer's order.

Through this matter, it can be seen that Liu Lirong is meticulous and thoughtful.

So, when his boss was ready to go solo and establish his own company, he specifically asked Liu Lirong if he was willing to leave with him.

At the invitation of his superiors, Liu Lirong followed his superiors away and arrived at the new company established by his superiors, Jinzheng. Here, with outstanding abilities, he became the vice president of the company.

This experience as the second in command also provided him with funds and experience for starting his own company in the future.

In 2002, at the age of thirty, he left the company and founded his own company.

After some thought about what name the company should choose, he finally decided to take one character from the previous company's Kim Jong and one character from his own nameJin Li.

Open high and walk low, with traces to follow

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2005.

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2008.

Jin Li.

2010Jin Li.

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Jin LiJin Li.

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Jin Li.

In terms of naming and sponsorship,Spend a huge amount of money naming and sponsoring the hottest TV dramas and variety shows of the year.

In terms of spokespersons,From veteran actors with high national popularity to popular traffic, they must be hired regardless of endorsement fees.

20162017.

2017.

Jin Li.

Years of operation, ruined by gambling

In 2017, it suddenly began to circulate onlineJin Li.

Jin LiJin LiJin Li.

So, some suppliers adopt the methods of stopping supply and applying for asset preservation in order to make their company repay the money,Jin Li.

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Jin LiJin Li.

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When the reporter asked how much money he had lost, he replied softlyOver a billion yuanJin Li.

In fact, apart from participating in gambling and losing over a billion, Liu Lirong, as the company commander, the most wrong thing isNo distinction between public and private.

Jin Li.

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A seemingly understated paragraph makes those who listen take a cold breath. How can a gambling boss who will borrow company funds manage the company well?

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epilogue

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