Technology helps showcase new trends

At the parallel forum of "Technology Empowerment: Development Opportunities and Risk Response" at the 2023 Beijing Cultural Forum, participants focused on themes such as high-quality development of the cultural industry in the context of the digital economy, empowering the construction of a cultural power through mobile communication technology, opportunities and responses for the development of audio-visual media, publishing industry under new technological conditions, technology supporting high-quality development of culture, and reshaping the new development of network culture through generative artificial intelligence models, Multidimensional interpretation of new changes and achievements in technology empowering the high-quality development of the cultural industry, as well as new paths and trends in cultural and technological integration.Currently, fragmented and entertaining information content and cultural consumption are widely popular, while publishing characterized by serious and in-depth reading is at a disadvantage

At the parallel forum of "Technology Empowerment: Development Opportunities and Risk Response" at the 2023 Beijing Cultural Forum, participants focused on themes such as high-quality development of the cultural industry in the context of the digital economy, empowering the construction of a cultural power through mobile communication technology, opportunities and responses for the development of audio-visual media, publishing industry under new technological conditions, technology supporting high-quality development of culture, and reshaping the new development of network culture through generative artificial intelligence models, Multidimensional interpretation of new changes and achievements in technology empowering the high-quality development of the cultural industry, as well as new paths and trends in cultural and technological integration.

Currently, fragmented and entertaining information content and cultural consumption are widely popular, while publishing characterized by serious and in-depth reading is at a disadvantage. How to recognize and respond to the impact of technology on traditional cultural formats such as publishing? Huang Zhijian, Chairman of China Publishing Group Co., Ltd., believes that technology is a "double-edged sword". Technologies such as the internet and big data have brought the publishing industry closer to the market than ever before, while also making it easier for publishing to be led by the market, blindly catering to audience needs, and relaxing the pursuit and expression of the spiritual and cultural values of publications. Faced with the continuous decline in audience focus, the battle for "eyeballs" is becoming increasingly fierce, and the problem of some cultural products and services simply pursuing speed and neglecting content quality is becoming increasingly prominent. The publishing industry should not only uphold excellent traditions, but also based on its own advantages, actively try and explore content innovation, diversified forms, and diversified services, and continuously improve the adaptability of the publishing supply side to the cultural demand side, "Huang Zhijian said.

Since the beginning of this year, generative artificial intelligence has made breakthrough progress, bringing infinite imagination to the development of the cultural industry. Tencent Group's Chief Operating Officer, Ren Yuxin, stated that over the past decade, Tencent has been promoting a new experiment in cultural production in the digital age: using technology to promote the creative transformation and innovative expression of traditional culture. In terms of the sedimentation and protection of cultural heritage, we will use digital means to focus on solving the problems of efficient restoration, high-precision preservation, and innovative transformation of non renewable cultural resources, so that traditional cultural heritage can be three-dimensional reconstructed, achieve "digital regeneration", and radiate new vitality and vitality.

Baidu Group Senior Vice President Liang Zhixiang believes that focusing on personalized and immersive experiences will expand consumption scale. For example, more and more digital people are entering our cultural life. Enhanced by large models, digital people have lower costs and more intelligent interactions, which will bring great development to live cultural lectures. Through the innovation of the Internet and digital technology, technology continuously empowers the high-quality development of China's cultural industry.

This forum also released several measures for the rapid recovery and high-quality development of Beijing's cultural, tourism, sports, and related industries through financial services, which will effectively promote the rapid recovery and high-quality development of Beijing's cultural, tourism, sports, and related industries, optimize the financial and business environment for enterprises, and support more market entities to comply with new trends in consumer development and provide more high-quality products and services, Assist Beijing in accelerating the construction of an international consumer center city.

During the forum, a total of 16 projects were signed.

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