Apple's "Braid" customer service has caused controversy, and the image is still on the official website

Apple company is in trouble!Recently, on the Apple Watch page on the official website, a Specialist expert online helped you select customer service image images one-on-one, which caused dissatisfaction among many netizens. Especially, the character image in the image had a "braid", and many netizens said, "This braid really makes me feel full of maliceImage of Apple's "Braid" customer service

Apple company is in trouble!

Recently, on the Apple Watch page on the official website, a Specialist expert online helped you select customer service image images one-on-one, which caused dissatisfaction among many netizens. Especially, the character image in the image had a "braid", and many netizens said, "This braid really makes me feel full of malice

Image of Apple's "Braid" customer service. Image source: screenshot of Apple's official website

Apple's "Braid" Customer Service Images Controversy

Recently, "How to view the customer service image of Apple's Chinese official website braids" has made a hot search on Weibo, because this customer service image image makes many people feel uncomfortable, believing that it cannot represent the image of Chinese people, and the "braids" are insulting.

Media has confirmed that the image of the customer service personnel does not only exist on Apple's official website in China, but also on the official website of countries such as the United States, Japan, and South Korea, where the same photo is used as the entry point.

The reporter compared the above pages on Apple's China official website and the US official website, and found that the images used were indeed the same, which is the customer service image of the "braid" image mentioned above.

Insider: The customer service is a female employee of Apple

Regarding this matter, the reporter contacted relevant staff of Apple and as of press release, no official response has been received.

However, on the 18th, the reporter learned from insiders that the customer service was a female employee of Apple in California, USA. As of press release, the customer service image still exists on the aforementioned pages of Apple's China and US official websites.

How do netizens view "braid" customer service?

In response to the above "braid" customer service images, some netizens said, "Pigtail braids, flat nose, freckles and warts, each factor challenges the modern public aesthetic of Chinese people, making them very uncomfortable to watch

Some netizens commented. Weibo screenshot

Some netizens also expressed that they are too sensitive?

Some netizens also believe that companies should consider the public's perception and avoid using potentially controversial images.

A certain media has launched a survey on social media platforms on how to view the customer service image of Apple's Chinese official website braids. As of 10:00 on the 18th, 22000 people have chosen the "indeed inappropriate" option, with the highest proportion. Another 20000 people chose the "should apologize" option, while 19000 chose the "overly sensitive" option.

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