Technology is the "finishing touch" for parent-child consumption

The positioning of parent-child consumption has shifted from "serving children" to "serving families". Consumers are more willing to choose experiential, personalized, high-quality, and immersive parent-child services, which has become an innovative direction for technological elements to showcase their skills

The positioning of parent-child consumption has shifted from "serving children" to "serving families". Consumers are more willing to choose experiential, personalized, high-quality, and immersive parent-child services, which has become an innovative direction for technological elements to showcase their skills.

As June 1st approaches, parent-child consumption has become a hot topic of concern for businesses. Consumer hotspots are becoming increasingly popular, but parent-child consumption always accounts for a considerable proportion of household expenses. A survey has shown that about 80% of households in China spend 30% to 50% of their household expenses on children, with an overall market size exceeding 4.5 trillion yuan. It cannot be ignored that "technology sense" has become a prominent element in parent-child consumption.

Integrating technological elements into parent-child consumption is beneficial for the healthy growth of young children. Children are the future of our country and the hope of our nation. Integrating the latest achievements in nutrition science, children's medicine, and other disciplines into traditional consumer goods such as children's food, children's clothing, and children's toys can protect children's physical health and make their food, clothing, housing, transportation, and play healthier and safer; Integrating scientific knowledge such as aviation and aerospace, as well as popular science knowledge such as anti fraud and fraud prevention, into activities such as tourism, education, and role-playing, can cultivate children's "insight" and "vision", protect their mental health, and enable them to have a healthier mind and greater ideals.

The integration of technological elements into parent-child consumption helps to connect the new parenting concept of young parents. Currently, the parents of children aged 0 to 14 are mainly young people born in the 1980s and 1990s. The average education level of these young parents is higher, and the concept of scientific parenting is deeply rooted in people's hearts. The new changes in parenting concepts are driving new demands. With more and more young parents emphasizing scientific parenting, the focus of childcare investment is gradually shifting from daily life fields such as food and clothing to education and entertainment. Taking children to visit technology museums and museums during holidays, playing professional role-playing, exploring new levels, and purchasing intelligent toys with strong technological attributes such as robots have become the consumption preferences of many young parents. Faced with such market changes, businesses are launching more IP-based, scenario based, technological, and themed parent-child products. They are also integrating more AR, VR, and other technological elements into traditional consumption scenarios such as children's parks, making young parents more willing to invest in their children and complete the upgrade of parent-child consumption.

Integrating technological elements into parent-child consumption can also meet the consumption needs of young parents themselves. Entering a new era, with the improvement of people's living standards, the consumption views of the new generation of parents have also changed. The practice of older parents saving money from themselves to spend on their children is now rare. "Spending money with their children" has replaced "watching their children spend money", shifting from "child centered" to "high-quality parent-child companionship". In some children's parks, in addition to toys and meals prepared for children, they also provide lazy sofas, electronic games, and a variety of colorful food items for adults. Their positioning has shifted from "serving children" to "serving families". In this transformation, consumer demand continues to extend from the material level to the spiritual level, and consumers are more willing to choose experiential, personalized, high-quality, and immersive parent-child services. This has also become an innovative direction for technological elements to showcase their skills.

With the iteration of the new generation of parenting concepts and consumption upgrading, there is still huge energy to be released in the parent-child market. Technological progress and changes in lifestyle have brought new challenges and opportunities to parent-child consumption.

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