Why did some of Pinduoduo's products sell tens of thousands of pieces, but there were few reviews?
As the largest social e-commerce platform in China, there are often situations where some products have high sales but few comments. This phenomenon is mainly due to the following reasons:1
As the largest social e-commerce platform in China, there are often situations where some products have high sales but few comments. This phenomenon is mainly due to the following reasons:
1. Massive traffic: Pinduoduo has a large number of visitors every day. Many buyers spread links through SMS, WeChat and other social media, making the product obtain a large amount of traffic, thus achieving high sales.
2. Marketing methods: The seller may have used some promotional and giveaway marketing methods to attract many buyers to make purchases, thus achieving high sales. In this case, many buyers may only come for promotional activities and are not familiar with the product itself, so they will not comment.
3. Shopping experience: The shopping experience of Pinduoduo is very convenient. Users can place orders in a few minutes, but the quality of goods delivered does not necessarily meet buyers' expectations. When the buyer receives the product, they may not be satisfied or have nothing special, so they will not comment.
4. Regular users purchase: Some sellers will promote their products through other channels, and there may be some regular users in these channels who have already purchased the product on Pinduoduo, so they will not comment again.
In general, the phenomenon that Pinduoduo has high sales and few reviews is mainly due to Pinduoduo's traffic advantage, marketing means, shopping experience and old users. However, as consumers, we should pay more attention to the quality and reputation of our products when purchasing them, rather than just focusing on sales.
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