How to Make Crosstalk Embrace Youth in the Era of Mobile Internet

Recently, the 14th Beijing Youth Cross talk Festival came to an end. The various changes in cross talk creation reflected in this Beijing Youth Cross talk Festival have sparked people's thinking

Recently, the 14th Beijing Youth Cross talk Festival came to an end. The various changes in cross talk creation reflected in this Beijing Youth Cross talk Festival have sparked people's thinking.

From "telecommunications fraud" to "goddess cultivation", from "campus life" to "supporting the elderly", the cross talk spoken by young people reflects their lives, and with it comes new performance techniques and techniques for young people.

In addition, mobile internet is also changing the ecology of cross talk communication. How do crosstalk actors attract young audiences in the current rise of social media? During an interview with a reporter from Beijing Youth Daily, the judge of this year's Crosstalk Festival, Ying Ning, stated that the traditional traditional way of performing old cross-talk back then could no longer keep up with the pace of the times. It is important to resonate with young people as much as possible in order to have a good stage interaction effect. However, it is also important to use healthy humor to guide young people.

Mastering the theme

Reflecting the current hot topics in campus life

Since the launch of this year's Crosstalk Festival in July, 68 entries have been received from 16 provinces, cities and autonomous regions including Beijing, Tianjin, Shanghai, Sichuan, Guangdong, Hunan, Ningxia, and Inner Mongolia. Through the selection of three judges, Lian Chunming, Jiang Huiming, and Ying Ning, 36 works have been nominated for the finals.

Compared to previous years, this year's Crosstalk Festival has several characteristics. Firstly, in terms of theme, among the young cross-talk actors participating in the competition, there are more works reflecting campus life. Everyone is paying attention to the hot topics in life, such as telecommunications anti fraud reminding everyone not to be deceived; there is also a record of how female college students improve their external image and internal cultivation; in addition, there are also many family themed works supporting the elderly, "Ying Ning said, These are all cross talk works that can resonate with the current audience.

In addition, this year's Crosstalk Festival also features new and traditional works that can participate, and for this reason, some young actors have chosen traditional crosstalk. Although it is a traditional work, its lines and structural processing also have elements and atmosphere of the new era, and its rhythm is much faster than that of old crosstalk, "Ying Ning said.

These young crosstalk performers from all over the country have one thing in common - most of their works have local characteristics. This includes learning the dialect of one's hometown or telling stories about what happened in their hometown. Various dialects and local stories gathered together, expanding the depth and breadth of the Beijing Youth Cross talk Festival.

Improvement space

Rich language skills for clothing and content matching

Young actors Tao Siyou and Wei Jizhao from Tianjin won the first prize at the Beijing Youth Cross talk Festival for their performance of "Self cultivation of Actors". During the award presentation and excellent program performance stage of this year's crosstalk competition, Tao Siyou, as a comedian, recited six or seven ancient Chinese poems and songs in one breath on stage, and his skilled oral communication skills won bursts of applause and applause.

When it comes to the original intention of creating this work, Tao Siyou said that there has been a profound change in the audience's aesthetic at present. Some people have misunderstandings about cross talk, believing that it is biased towards entertainment rather than artistic sense. Some cross talk actors, in order to please the audience, rely on hype and gossip on their own performance path to win online traffic. For this reason, he satirized this chaos through "The Self cultivation of Actors".

As a judge, Ying Ning commented on the actors participating in this year's crosstalk festival from the perspective of the audience and their skills in crosstalk: "During the competition, we mentioned the issue of actors' clothing. Some works reflect new trends and new content in the new era, but the actors are wearing long shirts and coats. In fact, he can completely wear suits. We have promptly corrected the situation where the costumes and performance content do not match

In terms of cross talk performance skills, Ying Ning found that some of the cross talk baggage structures are good and the performance effect is also very good, but from the perspective of professional judges, she felt that the actors' cross talk performance skills are very single. He provides some suggestions for this, hoping that actors can enrich their language skills and broaden their thinking during their performances.

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How the Rise of Social Media Is Used for Crosstalk Communication

It should be noted that the rise of mobile internet social media is also changing the communication ecology of cross talk performances. In order to further expand the influence of this youth crosstalk festival, the WeChat official account was used for the first time to open audience voting channels and select the best popularity award on the Internet. In just three days, the online voting platform has attracted nearly 600000 visitors in total.

Tao Si has many feelings about this communication ecology: "If you want to be liked by young people, you need to perceive the audience's laughter, observe the current popular elements, and communicate with young audiences more. Whether in terms of content or performance, you should humbly listen to others' opinions and constantly improve yourself

In the eyes of crosstalk actor Li Han, current crosstalk works are influenced by short videos and have a relatively fast pace. But we also need to lay the groundwork, and the burden of humor should be in line with our current life. I participated in the award-winning work "Exclusive Song" in this year's crosstalk competition, which summarizes the melodies and songs that are often heard in life and resonate with everyone. Through my expertise in playing Yukrili, I present them to make everyone laugh and feel burdened

In the current era of fragmented short videos on online social media, how can we better attract viewers to watch programs. Li Han stated that due to the fragmented nature of short videos, there won't be too many people who can patiently watch the entire cross-talk program. He will edit and intercept the most exciting jokes from the program and put them on short videos to attract viewers to click and watch.

I also found that the current audience's curiosity mentality is stronger, and they like to watch things with contrasts. I once posted a performance segment on a short video platform where I played with a piano while holding an allegro. The viewing effect of each short video is very good, and the audience has a high click through rate, "said Li Han.

Mr. Liu, a crosstalk enthusiast in Jinan, Shandong, has recently been paying attention to the Beijing Youth Crosstalk Festival. In his opinion, crosstalk works need to have viewpoints output and words with substance. If an actor excessively pursues the taste of the audience, it is not related to the work itself; there are also actors who are liked by the audience, but their works do not constitute a complete artistic work, so the audience who likes them may not necessarily appreciate the work. How to create a good work and how to be liked by the audience are two issues, they can be unified or contradictory

This group of articles/our reporter Zhang Enjie

Image supply/organizer coordination/Man Yi

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