Sharing China's Opportunities to Build an "Open Fast Track"

Our reporter Wu WeiqunSix times blooming, exciting to continue. In the blink of an eye, the 6th China Import and Export Expo ushered in a 30 day countdown to its opening

Our reporter Wu Weiqun

Six times blooming, exciting to continue. In the blink of an eye, the 6th China Import and Export Expo ushered in a 30 day countdown to its opening. No matter how the world changes, this world's first national level exhibition with an import theme will always arrive as scheduled. Since 2018, the cumulative intended transaction volume of the first five CIIE sessions has reached 345.8 billion US dollars, creating an "open fast lane" for sharing opportunities in China.

Fully restored offline exhibition area of over 360000 square meters

Since it is the first time to fully resume offline exhibition after the COVID-19 epidemic, the 6th China International Fair for Trade and Tourism is particularly eye-catching. As of now, about 3000 companies have signed up for business exhibitions, of which about 400 companies have returned after more than two years, with an exhibition area of over 360000 square meters.

2023 marks the 30th anniversary of Huawang's entry into the Chinese market, and the 6th China International Import and Export Expo will be held in a grand manner in a month. Huawang, who has been participating for the sixth consecutive year, will once again pursue a dream of the future with global audiences, and together depict a beautiful future of 'coexistence with the United States' with unchanged original intentions. "said Zhu An, Chairman of Huawang (China) Investment Co., Ltd.

Due to expectations, exhibitors are willing to present the best exhibits, and the debut of new products will take turns, making it overwhelming. In the automotive exhibition area, General Motors hybrid sports cars and Porsche concept pure electric sports cars will welcome the first exhibition in Asia, and Michelin will showcase new tires with a sustainable material proportion of up to 63%; In the technical equipment exhibition area, products such as Alfa Laval's new hydrogen fuel cell heat exchanger, Grundfos's new energy-saving water pump motor, and "the largest" Schott zero degree microcrystalline glass will welcome the first exhibition. Tian Tian Company will make the Asia Pacific debut of the super intelligent fully automatic bending robot system; In the consumer goods exhibition area, Baili Home will present a private residential decoration design scheme with home office function, and the cultural and art sector will welcome the first exhibition of multiple world-class galleries.

In the exhibition area of medical equipment and healthcare, Tiva will make its debut in China as an innovative migraine medicine. Yishi Lu Xun Tika Group will bring China's first new product, the Wanli Lu XR series, China's first new product, the immersive integrated refractometer VS700, and the first new product, the ES800 edging machine, to the CIIE; In the food exhibition area, Canon will bring the Ecuadorian Kirin Fruit for the first time, and companies such as Tyson will showcase energy-saving and emission reduction smart factories empowered by new technologies such as the Internet of Things, cloud computing, and digital twins; In the service trade exhibition area, Deng Baishi will launch the first supply chain ESG solution in China.

Due to expectations, exhibitors are willing to use the CIIE as a voice for their corporate vision and strategy. Green development is the foundation of the new global economic and trade pattern. At this year's CIIE, Sony will showcase its unique environmental technology - Synergy Agriculture Method. Its technical principle is to produce useful crops through high-density mixing of various useful plants, without the need for arable land, fertilization, and pesticide spraying, through the self combination ability of plants. Panasonic will showcase a healthy and intelligent living space centered around hydrogen fuel cells, new energy vehicle components, intelligent manufacturing, and the integration of home appliances and space, with two themes of sustainable development: "environment" and "beautiful space".

Maintain confidence in the Chinese market and increase investment

The closing day of each CIIE is the beginning of the "spillover effect" of transforming exhibits into commodities and exhibitors into investors. Many brands and products are highly praised after their appearance at the Expo, and exhibitors will accelerate their introduction to the Chinese market.

Over the past five years, the CIIE has witnessed countless' exhibits turning into commodities'. Spanish ham, French wine, New Zealand milk and other "global good products" are constantly entering the Chinese market, which helps to promote the transformation and upgrading of domestic consumption structure; High precision and cutting-edge products such as "flying" cars, coin sized pacemakers, robots capable of playing table tennis, and international advanced technology have effectively promoted the acceleration of the construction of domestic industrial chains... With the "spillover effect" and "acceleration" effect of entering the stage of the Expo, Unilever has accelerated the introduction of more than ten brands into the Chinese market since the first CIIE in 2018, Rapidly growing their brand portfolio in China to 40 brands.

Over the past five years, CIIE has also witnessed an increasing number of "exhibitors becoming investors". For over 5 years, we have continuously benefited from the 'spillover effect' of this high-level open platform, accelerating the introduction of innovative products and solutions into clinical practice. "Zhong Luyin, Chief Communication Officer of GE Healthcare China, said," No matter how the external environment changes, GE Healthcare's confidence in the Chinese market will not change and will continue to increase investment. "It is reported that under the leadership of its" comprehensive domestic "strategy, GE Healthcare China has only been in the past year, The Chinese team has implemented 31 domestic innovation projects.

Bollinger Ingelheim has always regarded China as a key market and one of the innovation highlands. For the past 5 years, they have deeply benefited from the powerful "spillover effect" of the CIIE, running out of "acceleration", and a series of innovative products and concepts have been implemented one after another. On the eve of the 6th CIIE, Dong Bowen, President and CEO of Bollinger Ingelheim Greater China, announced that the company plans to invest over 4 billion RMB in research and development in China over the next five years. Among them, the human drug business is expected to achieve over 30 registration and approval results by 2029, and the animal health business is expected to have over 15 new products and new indications approved for marketing in China in the next five years.

Promoting a higher level of opening-up through policy innovation

The five CIIE sessions are all big tests to test the city's service guarantee capabilities, opportunities for Shanghai to better showcase its image of opening up, and also a lever for Shanghai to achieve a higher level of opening up to the outside world.

Since the first CIIE, Shanghai has held multiple comprehensive drills every year to improve contingency plans and disposal preparations, and enhance precision and professional level. The 6th China International Import and Export Expo will further expand the pilot application scope of electronic documents while ensuring safety, add electronic document verification points, and continuously optimize guarantee measures such as exhibition hall passenger flow passage, online ride hailing and unloading points, and vehicle stop and go points.

Since the first CIIE, in this open highland of Shanghai, more and more policy innovations have been elevated to normalized institutional arrangements. The General Administration of Customs has issued support policies and convenience measures for five consecutive years. On the basis of continuing to use 19 support policies in customs clearance and market access, this year's CIIE has added one new support measure to expand the scope of exhibits. On the premise of assessing and confirming that the risks are controllable, animal and plant products and food from countries (regions) without epidemic of animal and plant diseases that have not obtained quarantine access are allowed to enter the exhibition after special approval.

Hongqiao Pinhui is a "6 day+365 day" year-round exhibition and trading platform built by Shanghai for the CIIE. According to the person in charge of Hongqiao Pinhui, relying on the Hongqiao International Central Business District Bonded Logistics Center (B-type) (hereinafter referred to as "Hongqiao B-type Insurance"), Hongqiao Pinhui has elevated the innovative policy of "exhibition and transfer insurance" for entering the Expo to a normalized institutional arrangement. Enterprises can use bonded display transactions to alleviate financial pressure on enterprises, accelerate the speed of commodity circulation, further smooth the supply chain, and carry out early declaration and transit trade through Hongqiao B-type Insurance Innovation in channels such as offshore trade and bonded display transactions.

Throughout 2022, Hongqiao ranked eighth among 84 similar enterprises in China in terms of import and export volume per square meter in the first tier of B guarantee. From January to April of this year, the import and export volume of Hongqiao B Guarantee Line reached 310 million yuan, a year-on-year increase of 29.4%. On the eve of the opening of the 6th CIIE, the 130000 square meter exhibition and trading space of Building B of Hongqiao Pinhui, with the goal of building a new industrial product launch platform, a high-end industrial product exhibition and trading center, and an imported industrial product trading center, will be completed and put into use.

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