Qualcomm's Next Generation Intelligent PC Computing Platform Will Adopt a New Naming System - Snapdragon X Series

Since the launch of the Snapdragon 8cx computing platform, Qualcomm Technologies has continuously driven the experience of consumer grade PCs and commercial PCs, continuously breaking through innovation boundaries. Qualcomm has launched the world's first commercial 5GPC platform, leading the development of computing platform connectivity; Qualcomm has also launched the world's first dedicated NPU for AI processing for laptops; At the same time, it also maintains a leading position in terms of per watt performance, allowing terminal products to achieve battery life of up to multiple days with just one charge

Since the launch of the Snapdragon 8cx computing platform, Qualcomm Technologies has continuously driven the experience of consumer grade PCs and commercial PCs, continuously breaking through innovation boundaries. Qualcomm has launched the world's first commercial 5GPC platform, leading the development of computing platform connectivity; Qualcomm has also launched the world's first dedicated NPU for AI processing for laptops; At the same time, it also maintains a leading position in terms of per watt performance, allowing terminal products to achieve battery life of up to multiple days with just one charge. On October 11th, Qualcomm officially launched the Snapdragon X series, a new naming system specifically designed to transform the next-generation PC experience.

Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm, stated that 2024 will be a turning point in the PC industry, with the Snapdragon X computing platform bringing higher levels of performance, AI, connectivity, and battery life. Qualcomm continues to extend its ubiquitous intelligent computing experience to more scenarios, and the Snapdragon X series marks the latest progress in this process.

The Snapdragon X series platform is built on Qualcomm's years of experience in heterogeneous computing architectures such as CPUs, GPUs, and NPUs. Currently, the Snapdragon X series, which adopts the next generation customized Qualcomm OryonCPU, will achieve significant improvements in performance and energy efficiency. In addition, its NPU will provide an accelerated end-user experience for the new era of generative AI.

It is reported that after extensive analysis, consumer research, design ideas, and feedback from the PC ecosystem, Qualcomm has finally decided to adopt a new naming system and visual design for this series. Qualcomm believes that "X" can fully showcase the difference between the PC platform and other Snapdragon product categories; High end visual design can vividly illustrate the significant improvement in the computing power and user experience of the new platform; A clear and concise hierarchical architecture will facilitate users to distinguish between different platform performance from mainstream to flagship; The new naming system and visual design fully utilize the Snapdragon brand's current global brand value.

The new logo and platform logo of the Snapdragon X series will present a more vivid visual style in various ways, and will be synchronized with the first Snapdragon X platform. The new design showcases the classic Snapdragon "fireball" elements, while also being bolder, more lively, simpler, and more recognizable.

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