Kwai has supported the promotion of stores through short videos to improve the liquidity of creators

[Global Network Technology Comprehensive Report] Recently, Kwai E-commerce released the "Management Rules for Short Video Promotion Stores", announcing that the platform has supported short video attached stores to "fully open up content and shelves".It is understood that when merchants and "influencers" publish short videos, they only need to check "Associated Store" in the "Author Service" to connect the store with the video author

[Global Network Technology Comprehensive Report] Recently, Kwai E-commerce released the "Management Rules for Short Video Promotion Stores", announcing that the platform has supported short video attached stores to "fully open up content and shelves".

It is understood that when merchants and "influencers" publish short videos, they only need to check "Associated Store" in the "Author Service" to connect the store with the video author. Compared with the traditional video main "docking commodity" function, the new function of Kwai can relatively strengthen the stickiness between a single merchant and the video main, and can accelerate the liquidity of the video main.

It is reported that Kwai's move will further enhance the growth of online marketing services, live broadcast and e-commerce business, and consolidate the overall profitability after listing.

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