Hisense Washing Machine Joins Hands with Libai to Establish a Joint Laboratory

In order to better meet user needs and achieve the healthy upgrade of washing and care methods and products, on October 25th, Hisense Home Appliances Group and Libai Technology Group signed the "Washing and Care Industry Alliance Strategic Cooperation Agreement" in Qingdao. The two sides will jointly create a new industry health washing standard with common brand concepts and brand advantages

In order to better meet user needs and achieve the healthy upgrade of washing and care methods and products, on October 25th, Hisense Home Appliances Group and Libai Technology Group signed the "Washing and Care Industry Alliance Strategic Cooperation Agreement" in Qingdao. The two sides will jointly create a new industry health washing standard with common brand concepts and brand advantages. At the same time, both parties have also initiated the establishment of the "Joint Laboratory for Washing and Nursing", which will create a higher quality healthy washing and nursing experience for users.

It is understood that "Libai" is a natural washing and care leading brand in the Chinese clothing washing and care industry. It has products such as laundry detergent, laundry detergent, laundry soap, cleaning aids, and detergents, and is widely praised by consumers. Libai adheres to the brand concept of "natural cleansing, healthy whole family" and leads the Chinese daily chemical industry towards green and healthy development. Its high-end skin friendly cleansing series provides users with healthy and clean cleansing solutions for problems such as dust, mites, bacteria, allergies, and low skin sensitivity.

As a well-known brand in the washing machine industry under Hisense Home Appliances Group, Hisense washing machines have also received unanimous praise and favor from millions of users with leading technology and high-quality products. From the industry's first "steaming and hot washing" technology to solve the problem of "delicate fabrics cannot be washed with water, and easily wrinkled clothing is difficult to iron", to the latest "live washing technology 3.0" for removing fungi, Hisense washing machines have always focused on user needs and carried out iterative innovation in washing and care technology.

The signing of the "Strategic Cooperation Agreement for the Washing and Care Industry Alliance" has opened a new chapter in the cooperation between Hisense Washing Machine and Libai Technology Group. The two sides have conducted in-depth discussions on how to create new standards for the washing and care industry and lead industry development. They have also reached cooperation intentions in product research and development, creating family health washing and care solutions, and brand communication.

The newly unveiled "Washing and Care Joint Laboratory" will integrate their respective advantageous scientific research resources, revolve around user needs, and be driven by modern home washing and care scenarios to achieve the upgrading and upgrading of laundry methods and detergent products, creating a higher quality healthy washing and care experience for users.

At the signing ceremony of the event, the relevant leaders of Libai Technology Group praised the achievements of Hisense washing machines in achieving consumption upgrading through technological innovation based on user needs. According to data from Industry Online, from January to August 2023, the shipment volume of Hisense washing machine products remained among the top three in China, achieving a counter trend growth, and exports increased significantly by 60%. The vast majority of them were sold to Europe, achieving the goal of "3 European households choosing Hisense washing machines every minute"

In the future, Hisense washing machines will cooperate with Libai Technology Group in multiple fields and modes to jointly create a healthy washing and care ecosystem and lead the new trend in the washing and care industry.

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