On the Double 11, the most authentic mobile phone sales came out: Xiaomi soared 43.7%, and Huawei also won win thoroughly!

Which mobile phone brands are selling well this year's Double 11? We have already introduced that the biggest winners should be Xiaomi and Huawei. But some people online also question the fairness of statistics

Which mobile phone brands are selling well this year's Double 11? We have already introduced that the biggest winners should be Xiaomi and Huawei. But some people online also question the fairness of statistics. After all, only JD is willing to disclose various data, but can JD represent the entire network? This is really beyond refutation.

Fortunately, more objective data has emerged, which is how many new phones have been activated by various brands on this year's Double 11. This should be the most authentic data, right? So what is the conclusion? In a word, it's the same result - Xiaomi and Huawei have won win thoroughly. But at the same time, one cannot help but ask, what about other brands?

Based on the activation volume of mobile phones, Apple ranks first, followed closely by Xiaomi. Next comes Huawei and Honor, which are very close together, and then down comes OPPO and vivo. The top six mobile phone brands are arranged in this way, and coincidentally, they happen to be paired.

But if you look at the growth rate, Xiaomi is really far ahead this year, with a surge of 43.7% compared to last year; Huawei also saw a surge of 36.8%. The growth of these two brands has far lagged behind other brands. In addition, compared to last year's Double 11, the one that can still maintain increment is Honor. From the perspective of growth trends, Apple may actually be the biggest loser. So where did Xiaomi and Huawei win, and where did Apple lose?

There are probably three reasons why Xiaomi can sell so well this year's Double 11. Firstly, it must have been the first to launch the Xiaomi 14 series, overlapping the peak sales of the new product with the peak sales of the Double 11. Some people may think that doing this is a bit opportunistic, but think about why only Xiaomi can do it, and other brands have chosen to place their new products after the Double 11. Don't they want to advance? Actually, it cannot be done.

Secondly, the product strength of Xiaomi's flagship mobile phone is indeed strong. Some people used to roast that Xiaomi mobile phones would be much cheaper every 618 and Double 11. But is this still the case this year? The previous generation Xiaomi 13 series has been on the market for one year. The price of Xiaomi 13 has been very strong throughout the year because it is too popular. The Xiaomi 13 Pro was sold out early and is basically in a delisting state. The Xiaomi 13 Ultra is a top tier imaging flagship, and even with the latest Xiaomi 14 series, it still maintains differentiation and is very popular.

Xiaomi is not without its old products, such as the Hongmi product line, Hongmi K60, and Hongmi Note12Turbo, which have achieved prices that other brands cannot achieve. At the same time, Hongmi also has a relatively new product, which is the Hongmi K60 Ultimate Edition. This product has taught a good lesson to its competitors and won a comeback with the Tianji 9200+. In the mid to low price market, there are models such as the Redmi Note12TPro and Redmi Note13Pro, which are difficult to achieve with such a combination.

For Huawei, many things are relatively simple. The Huawei Mate60 series and Huawei MateX5 series, these two major trumps, are the guarantee of sales, especially with the support of the Kirin 9000S and the latest HarmonyOS4, as well as Huawei's numerous ecological products, mobile phone sales are absolutely guaranteed. In addition to these factors, the user experience is also a fundamental part of Huawei. Compared to other brands' flagship models, the Huawei Mate series has no shortcomings except for its low performance.

It can be said that when consumers buy Huawei, they are not buying absolute strong performance points, but a guarantee of the mobile phone user experience with strong capabilities. The appearance of the Kirin 9000S on Huawei's latest flagship has also led many consumers who have switched to other brands to switch back to Huawei phones, a brand loyalty that other products do not possess.

By contrast, the new product was also launched before the Double 11. Although Apple's iPhone 15 series had the highest sales, it was clearly "eating its roots" and its sales performance was far inferior to last year's Double 11. The Apple Squeeze toothpaste style update has already caused many fans to complain. Apple, which has always been indifferent to various negative news, has rarely responded to rumors that Apple's iPhone is made in India, highlighting that Apple has to take various external factors seriously.

In this year's Double 11, both Xiaomi and Huawei have become winners, and other brands may feel more upset. After all, the total amount that the market can consume is so much. Xiaomi and Huawei take more, while other brands receive less. In the flagship market, if more people choose Xiaomi and Huawei, the number of consumers choosing other brands will naturally decrease, which may be the pressure that various brands need to face after the Double 11.

In this situation, there is only one brand that is more unique, and that is Honor. Regardless of historical reasons or actual product strength, Honor can still maintain a small growth rate under such pressure, which can also be seen as a quite magical existence. After all, will there be any new products for Honor throughout October and November? Are there any major discounts and promotions for Honor? It seems that none of them are available. If Honor can share more cakes in the mobile phone market through growth in the future, will other brands face greater pressure?

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