Didi Chuxing Joins Hands with Nationwide Police to Build an Anti-Fraud Defense Line and Create a Society-Wide Anti-Fraud Atmosphere

Didi Chuxing Joins Hands with Nationwide Police to Build an Anti-Fraud Defense Line and Create a Society-Wide Anti-Fraud AtmosphereIn response to the national call for a "Nationwide Anti-Fraud Campaign" launched by the Central Propaganda Department and the Ministry of Public Security, Didi Chuxing actively responded and joined hands with the police in 205 cities across 24 provinces and 4 municipalities to carry out a series of anti-telecom fraud publicity activities. This practical action aims to create a strong atmosphere of anti-fraud awareness throughout the entire society

Didi Chuxing Joins Hands with Nationwide Police to Build an Anti-Fraud Defense Line and Create a Society-Wide Anti-Fraud Atmosphere

In response to the national call for a "Nationwide Anti-Fraud Campaign" launched by the Central Propaganda Department and the Ministry of Public Security, Didi Chuxing actively responded and joined hands with the police in 205 cities across 24 provinces and 4 municipalities to carry out a series of anti-telecom fraud publicity activities. This practical action aims to create a strong atmosphere of anti-fraud awareness throughout the entire society.

Multi-faceted Collaboration to Build a Multi-dimensional Anti-Fraud Publicity Matrix

To reach a wider audience with anti-fraud knowledge, Didi Chuxing leverages its platform resources to create a multi-dimensional publicity matrix, delivering anti-fraud information to every user.

Offline Events: Educating Through Entertainment and Enhancing Anti-Fraud Awareness

Didi Chuxing collaborates closely with local police nationwide to conduct diverse and engaging offline anti-fraud publicity events.

1. Going to Stations to Safeguard Passenger Safety

On June 28th, Didi Chuxing, in partnership with the Shandong Provincial Publicity Department, the Shandong Public Security Department, and the China Railway Jinan Bureau Group Co., Ltd., organized a series of anti-fraud publicity activities at Jinan West Station. Didi's Chief Safety Officer, Hou Jinglei, participated in the event along with over 30 outstanding anti-fraud ride-hailing drivers and designated drivers. They shared Didi's anti-fraud initiatives and delivered anti-fraud knowledge to passengers.

The event at Jinan West Station attracted numerous passengers passing through during the summer travel peak. Activities such as answering anti-fraud quizzes to win red envelopes, catching anti-fraud teddy bears, and receiving anti-fraud ice cream cleverly integrated anti-fraud knowledge into entertaining games, allowing travelers to acquire anti-fraud knowledge in a lighthearted and enjoyable manner, ultimately enhancing their anti-fraud awareness.

2. Entering Communities to Foster an Anti-Fraud Atmosphere

In Jiaxing, Didi Chuxing collaborated with the Jiaxing Anti-Fraud Office to hold the "He Li Zhu Fang Xian, Fan Zhai Ling Ju Li" (Building a Defense Line, Anti-Fraud Up Close) event, launching the Jiaxing City Nationwide Anti-Fraud Publicity Month and the "Nationwide Anti-Fraud Speech" activity at the Longding Wanda West Plaza. Jiaxing Public Security Bureau officials read aloud a call to action for nationwide anti-fraud, encouraging citizens to participate actively in the anti-fraud campaign.

On-site, a variety of intriguing "anti-fraud stalls," including anti-fraud ring toss, anti-fraud snap-matching, and anti-fraud painted fans, along with performances based on real anti-fraud cases, attracted numerous citizens, effectively integrating anti-fraud publicity into daily life and creating a strong anti-fraud atmosphere.

3. Creating Anti-Fraud Corridors for Immersive Experiences

In Beihai City, Didi Chuxing collaborated with local police to construct an anti-fraud corridor at Beihai Railway Station. This corridor utilized "text + comics" to showcase common fraud tactics, typical fraud cases, and fraud prevention tips to passing passengers, offering an immersive experience and learning opportunity for them to acquire anti-fraud knowledge and further enhance their awareness.

Online Platforms: Comprehensive Reach and Reinforcement of Anti-Fraud Knowledge

Didi Chuxing also fully leverages its platform advantages to integrate anti-fraud publicity into users' daily experience, reaching users comprehensively and reinforcing their knowledge learning.

1. Splash Screen Reminders: Constant Reminders

Didi Chuxing collaborated with police in 185 cities across 24 provinces and 4 municipalities, including Chongqing, Chengdu, Tianjin, Hefei, and Guangzhou, to launch a themed anti-fraud splash screen titled "Be Alert to New Fraud Tactics, Don't Become a Tool for Telecom Fraud." This splash screen reminds drivers and passengers to be cautious of new fraud tactics and avoid becoming tools for telecom fraud.

2. Voice Announcements: Continuous Exposure

Didi Chuxing collaborated with police in 145 cities to record anti-fraud voice announcements, which are played during users' interactions with the Didi Chuxing app. This constant exposure allows users to absorb anti-fraud knowledge subconsciously.

3. Knowledge Quizzes: Fun Learning

Didi Chuxing collaborated with police in 75 cities to launch anti-fraud knowledge quizzes, using engaging questions to guide drivers and passengers to learn anti-fraud knowledge and raise their awareness.

Continued Efforts: Building a Society-Wide Anti-Fraud Atmosphere

Didi Chuxing deeply understands the long-term, challenging, and complex nature of anti-fraud work. It remains committed to integrating anti-fraud work into its daily operations, continuously putting in effort, innovating anti-fraud publicity methods, enhancing society-wide anti-fraud awareness, and striving to create a society-wide anti-fraud atmosphere.

1. Diverse Formats: Reaching a Broader Audience

Didi Chuxing actively explores new anti-fraud publicity models, employing a combination of online and offline approaches to deliver anti-fraud knowledge to a wider audience. For example, Didi Chuxing collaborates with police nationwide, implementing various formats like anti-fraud interactive games, anti-fraud themed park events, school visits, anti-fraud lectures, knowledge quizzes, and livestreams, integrating anti-fraud publicity into daily life and attracting diverse age groups and professions to participate, enhancing society-wide anti-fraud awareness.

2. Continuous Innovation: Improving Publicity Effectiveness

Didi Chuxing constantly explores innovative methods and formats for anti-fraud publicity, continuously improving its entertainment value, interactivity, and effectiveness to attract more users to participate, expand the reach and impact of anti-fraud publicity, and deeply engrain anti-fraud knowledge in people's minds.

3. Establishing Long-Term Mechanisms: Building an Anti-Fraud Ecosystem

Didi Chuxing incorporates anti-fraud work into its daily operation management system, establishing long-term mechanisms, continuously conducting anti-fraud publicity activities, cultivating anti-fraud awareness among drivers and passengers, enhancing the platform's anti-fraud capabilities, and creating a safe and reliable travel environment.

Didi Chuxing and Police Join Forces: Building an Anti-Fraud Safety Shield to Protect Users

Didi Chuxing "" (Safe Travel, Technological Travel) as its guiding principle, actively fulfills its social responsibilities, considers anti-fraud w

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