Douyin Joins Hands with Public Welfare to Empower Liangshan Torch Festival: A New Engine for Rural Tourism

Douyin Joins Hands with Public Welfare to Empower Liangshan Torch Festival: A New Engine for Rural TourismIn recent years, the rural revitalization strategy has been continuously promoted, and rural tourism has become an important direction for development. The Douyin platform, as a bridge connecting cities and villages, actively leverages its platform advantages to empower rural cultural tourism development

Douyin Joins Hands with Public Welfare to Empower Liangshan Torch Festival: A New Engine for Rural Tourism

In recent years, the rural revitalization strategy has been continuously promoted, and rural tourism has become an important direction for development. The Douyin platform, as a bridge connecting cities and villages, actively leverages its platform advantages to empower rural cultural tourism development. Recently, Douyin Life Services and Douyin Public Welfare successfully launched the "Mountain DOU is Beautiful Scenery" project in Liangshan Yi Autonomous Prefecture, Sichuan Province, using the theme "Liangshan Fire in Summer". Through a series of innovative measures, it aims to help the Torch Festival become a new engine driving the development of local rural cultural tourism economy.

Taking the Torch Festival as an Opportunity, Igniting a New Engine for Liangshan Cultural Tourism Development

On July 10th, the official launch of the "Liangshan Fire in Summer" Douyin Life Services Torch Festival Promotion Special Training Exchange Meeting in Xichang City marked the official start of the "Mountain DOU is Beautiful Scenery" project. Shi Ming, Deputy Mayor of Xichang City, Mu Xiao, Deputy Director of Xichang City Culture, Broadcasting, Tourism and Sports Bureau, Yuan Jianxin, Deputy Director of Xichang City Commerce and Foreign Affairs Bureau, Hu Huamei, Sichuan Public Affairs Director of Douyin Group, Ruan Yanting, head of brand activity dissemination for Douyin Life Services Marketing, and other leading guests gathered together to witness this significant moment.

The "Mountain DOU is Beautiful Scenery" project closely focuses on the ethnic festival of Liangshan Yi Autonomous Prefecturethe Torch Festival. Combined with the ongoing "Douyin Football Carnival" event, it adopts four core measures: assisting in the sale of rural cultural tourism products, creating high-quality tourism routes, providing public welfare traffic support, and training merchants' digital capabilities. It aims to comprehensively enhance the reputation and influence of Liangshan cultural tourism, driving the overall development of the rural economy.

Four Core Measures to Empower the Comprehensive Upgrade of Liangshan Rural Cultural Tourism

1. Digital Capability Training for Merchants, Empowering Rural Merchant Business Transformation

The project specifically launched the Liangshan "Rural Cultural Tourism Merchant Support Action," providing local merchants with digital capability training, traffic resources, and other support to help merchants achieve a leap in their operational capabilities on the Douyin platform, effectively converting traffic into actual sales. During the training exchange session, participating merchants expressed that they benefited greatly and were full of confidence in their future operations on the Douyin platform.

2. Assisting in the Sale of Rural Cultural Tourism Products, Multi-Platform Collaborative Promotion to Boost Sales

The project launched the "Mountain DOU is Beautiful Scenery" topic on the Douyin platform, inviting high-quality Douyin creators, local users, and cultural tourism merchants to participate. Through short videos, live streaming, and other forms, they jointly record the lively atmosphere of the Torch Festival and promote Liangshan's unique natural scenery, cultural performances, local delicacies, and other tourism resources. At the same time, Douyin Life Services has launched a series of online marketing and promotion activities targeting Liangshan counties and villages. By integrating the high-quality live streaming resources of cultural tourism merchants and influencers across the prefecture, it showcases Liangshan's cultural tourism charm to netizens nationwide through immersive scenic live streaming, professional group purchase live streaming, and other methods.

3. Creating High-Quality Tourism Routes, Connecting Rural Resources, and Enhancing Tourist Experiences

The project carefully planned multiple high-quality rural tourism routes with Liangshan characteristics, connecting key villages, towns, and tourist attractions in the Liangshan region. It encourages local rural scenic spots, dining, hotels, homestays, and other merchants to launch high-quality group purchase services, providing convenient and practical consumption choices for tourists.

4. Public Welfare Traffic Support, Expanding the Influence of Rural Cultural Tourism Content

The project fully leverages the traffic advantages of the Douyin platform to provide public welfare traffic support for high-quality Liangshan cultural tourism content, increasing the exposure of short videos and live streams, further attracting the attention and interest of netizens nationwide, and helping rural cultural tourism merchants achieve increased revenue.

Cultural Feast Combined with Market, Online and Offline Collaboration to Create Immersive Experience

It's worth mentioning that the "Mountain DOU is Beautiful Scenery" project is also closely integrated with the "Douyin Football Carnival" event. During the breaks between matches, they intersperse performances of Yi ethnic intangible cultural heritage Moon Zither, traditional Torch Festival Doloho Dance, wrestling, and other original folk customs performances, bringing visitors a series of exciting cultural feasts. Additionally, the project will set up a market at the offline "Douyin Football Carnival" event, inviting merchants to showcase local specialty products, allowing visitors to fully experience Liangshan's unique cultural charm both online and offline.

Project Achieves Significant Results, Providing Valuable Experience for Rural Cultural Tourism Development Nationwide

Since its launch, the "Mountain DOU is Beautiful Scenery" project has achieved significant results nationwide. It is reported that in 2023, the project has helped over 20,000 rural cultural tourism operators increase their revenue and attracted approximately 19.9 million rural tourists. Its successful implementation in Liangshan not only injected new vitality into the development of local cultural tourism economy but also provided valuable experience for other regions across the country.

In the Future, the Project Will Continue to Deepen Its Focus on Rural Cultural Tourism, Contributing to Rural Revitalization

In the future, the "Mountain DOU is Beautiful Scenery" project will continue to carry out the "Beautiful Countryside Awaits You" Rural Tourism Digital Enhancement Action under the guidance of the Resource Development Department of the Ministry of Culture and Tourism, using more innovative measures and practical actions to promote the digital upgrade and high-quality development of rural cultural tourism.

Conclusion

The successful implementation of the "Mountain DOU is Beautiful Scenery" project is a vivid reflection of the Douyin platform actively fulfilling its social responsibility and contributing to rural revitalization. Taking the Torch Festival as an opportunity, the project effectively promotes the development of Liangshan's cultural tourism economy by integrating resources and innovating models, and also provides valuable experience for rural cultural tourism development nationwide. It is believed that in the future, the Douyin platform will continue to leverage its own advantages and contribute more to rural revitalization.

Keywords: Douyin, rural cultural tourism, Torch Festival, Liangshan, rural revitalization, digital economy, platform support, public welfare support

Word Count: Approximately 1900 words

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])