From a Small Refrigerator Factory in Qingdao to a Fortune 500 Company: Haier Smart Home's "User-Oriented" Global Journey

From a Small Refrigerator Factory in Qingdao to a Fortune 500 Company: Haier Smart Home's "User-Oriented" Global JourneyHaier Smart Home, a company originating from Qingdao, China, has risen from a small refrigerator factory to a Fortune 500 company, climbing 12 positions on the list this year, driven by its unwavering "user-oriented" philosophy. Haier Smart Home's success lies not only in its strong revenue and profits but also in its profound understanding of user needs and its keen insight into the global market

From a Small Refrigerator Factory in Qingdao to a Fortune 500 Company: Haier Smart Home's "User-Oriented" Global Journey

Haier Smart Home, a company originating from Qingdao, China, has risen from a small refrigerator factory to a Fortune 500 company, climbing 12 positions on the list this year, driven by its unwavering "user-oriented" philosophy. Haier Smart Home's success lies not only in its strong revenue and profits but also in its profound understanding of user needs and its keen insight into the global market.

A "World-Class Brand" Centered Around the User

Amidst the globalization wave, Haier Smart Home has consistently adhered to its "user-oriented" principle, placing user needs at the heart of its development strategy. This is not just a slogan but a guiding principle deeply embedded in the company's DNA.

Insights into User Pain Points, Technological Innovation Breakthroughs

Haier Smart Home focuses on every aspect of users' lives and strives to solve real-world problems they face. For example, addressing domestic users' concerns about heat dissipation gaps on both sides of refrigerators, Casarte developed the "0-Gap" zero-distance free-standing refrigerator, innovating in technology and scenarios to perfectly solve this user pain point.

Similarly, in overseas markets, Haier Smart Home adapts its product innovation and technological upgrades to different regional cultures and consumption habits. GE Appliances in the United States introduced the Combo washer-dryer, providing users with a convenient and efficient new laundry experience, gaining local user recognition. In Japan, Haier Smart Home's TZ ultra-thin refrigerator and industry's thinnest freezer cater to Japanese users' pursuit of space efficiency.

These innovative products have not only gained user approval but also pushed industry standards, solidifying Haier Smart Home's leading position in the global market. In 2023, Haier Smart Home achieved a new high with a 28% market share, retaining its top position in the industry, demonstrating the success of its "user-oriented" strategy.

Defining the Present with the Future, Creating a New Smart Home Experience

As a global leader, Haier Smart Home stays ahead of the curve, embracing the opportunities brought by the Internet of Things (IoT) era. In 2024, Haier Smart Home upgraded its world's first scenario brand, Tri-wing Bird, to provide users with integrated smart home solutions, seamlessly integrating intelligence into all aspects of life, creating a better living experience for users.

A "Three-in-One" Global Layout to Meet Global Demands

Haier Smart Home's globalization strategy not only encompasses product development innovation but also extends to global manufacturing and marketing layouts.

Global R&D Network, Capturing Innovation Opportunities

Haier Smart Home possesses a global R&D network covering both online and offline channels, with 10 major R&D centers globally, and has established the HOPE Innovation Ecosystem platform to capture user needs from around the world in a timely manner. The Haier X11 washing machine is a product of global co-creation, perfectly integrating European users' energy-saving needs with global leading technological capabilities, ultimately developing a washing machine that is 50% more energy-efficient than the highest European Class A energy efficiency standard.

Global Manufacturing Centers, Rapid Market Demand Response

Haier Smart Home boasts 143 global manufacturing centers, enabling rapid response to market demands and efficient production of high-quality products for global markets.

Global Sales Network, Providing Personalized Services

Haier Smart Home has a global sales network of 230,000 outlets, providing personalized services to global users, ensuring they feel a sense of personalized care.

Accelerating Global Localization, Unlocking Market Growth Potential

In recent years, Haier Smart Home has been accelerating its global localization efforts, establishing factories in Pakistan, South Asia, the United States, and opening an ecological park in Egypt this year, creating products that meet the needs of local users, continuously unlocking overseas market growth potential.

Sustainable Development, Building a Responsible Corporate Image

Haier Smart Home has not only achieved business success but also prioritizes corporate social responsibility, actively promoting sustainable development.

6-Green Sustainable Development Strategy, Throughout the Product Lifecycle

Haier Smart Home integrates green environmental protection principles into every stage of product design, manufacturing, and service. For example, domestically, the company has developed a BoGuan refrigerator that is 15% more energy-efficient than traditional refrigerators, and overseas, it has developed a Combo large-capacity washing machine that is 50% more energy-efficient.

Lighthouse Factories and Recycling Interconnected Factories, Driving Green Energy-Efficient Development

Haier Smart Home has the industry's largest number of Lighthouse Factories, as well as the industry's first recycling interconnected factory, achieving high-quality sustainable development with green energy efficiency and low-carbon environmental protection globally.

Participation in Global Philanthropic Projects, Embracing Equitable and Inclusive Development

Haier Smart Home actively participates in domestic and foreign philanthropic projects and community activities, having built over 400 Hope Schools domestically and participating in philanthropic projects in Poland, Thailand, Italy, and other countries.

MSCI ESG Rating Industry's Highest, Demonstrating Sustainable Development Value

Haier Smart Home actively promotes ESG principles, receiving the highest MSCI ESG rating in the industry, showcasing its exceptional performance in sustainable development.

Conclusion

Haier Smart Home, with its core "user-oriented" philosophy, through its "three-in-one" global layout, and its active promotion of sustainable development, has achieved remarkable success in the global market. Haier Smart Home is no longer just a home appliance company but a world-class brand with global influence. On its future development path, it will continue to uphold its "user-oriented" principle, continuously innovate, persevere, and create a brighter future for users worldwide.

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