Xtep Kids Joins Hands with Tsinghua University, Using Technology to Empower the Next Generation's Healthy Growth

Xtep Kids Joins Hands with Tsinghua University, Using Technology to Empower the Next Generation's Healthy GrowthAs living standards improve, parents are increasingly concerned about their children's healthy growth. They not only care about basic indicators such as height and weight but also focus on their children's overall development

Xtep Kids Joins Hands with Tsinghua University, Using Technology to Empower the Next Generation's Healthy Growth

As living standards improve, parents are increasingly concerned about their children's healthy growth. They not only care about basic indicators such as height and weight but also focus on their children's overall development. However, health problems such as obesity, myopia, and scoliosis are becoming increasingly prevalent among children and adolescents, posing a significant challenge. Xtep Kids deeply understands the importance of children's healthy growth and actively engages in this field, committed to providing professional sports science solutions for Chinese children and adolescents.

Recently, at the "China Children's Healthy Growth Engineering and Children's Growth Database Research Forum" held at Tsinghua University, Xtep Kids announced that it will increase its investment in research on children's healthy growth. By building a children's growth database and launching professional sports equipment, the company aims to comprehensively decode sports science and provide strong support for the healthy growth of the next generation of children.

Ding Shuibo, Chairman and CEO of Xtep Group, stated at the forum, "We aspire to become 'sports scientists and health consultants' for Chinese children and adolescents, bridging the gap between sports experts and parents. We will provide professional products and comprehensive services to accompany children in their healthy growth alongside their parents."

Xtep Kids' vision aligns with the current realities of health challenges faced by Chinese youth. According to the "China Youth and Children's Health White Paper," approximately 70% of Chinese youth have varying degrees of foot problems, including foot inversion, flat feet, and high arches. The feet are a crucial part of the human body and play a vital role in children's growth and development. Therefore, measuring and intervening at the appropriate age and in the proper way is crucial.

To address this need, Xtep Kids has proposed its core growth theory of "Accurate Measurement, Correct Wearing, and Exercise for Height," and has partnered with Tsinghua University's technology incubation team, Yi Lan Technology, to develop an AI-powered smart detection device for children's healthy growth. This device helps parents accurately understand their children's foot development and provides scientific shoe selection recommendations. Additionally, through in-depth analysis of group data, Xtep Kids will establish a more comprehensive and precise children's sports health database, providing scientific evidence for the development of Chinese youth.

In terms of products, Xtep Kids has launched 6-dimensional comfortable foot A+ healthy growth shoes and 6-point growth insoles based on the growth needs of children of different age groups. These products provide personalized solutions for children of different stages, ages, and foot types, promoting their healthy growth.

Xtep Kids not only emphasizes the professionalism of its equipment but also focuses on cultivating children's interest in sports. In the "Sun Plan Tsinghua Trip" activity, Xtep Kids organized diverse sports programs like fencing and squash, allowing children to gain unique experiences under the guidance of professional coaches. These programs not only enhanced children's athletic abilities but also fostered their patience and resilience.

Xtep Group firmly believes that scientific theory and practice are the foundation of children's healthy growth. Over the next 3-5 years, Xtep Kids will continue to strengthen its cooperation with research institutions, focusing on building a children's growth database to provide more scientific evidence for the healthy growth of Chinese children and adolescents.

Xtep Kids' series of initiatives not only demonstrate the company's responsibility towards children's healthy growth but also showcase its technological innovation capabilities and vision for future development. It is believed that Xtep Kids will continue to uphold the philosophy of "Sports Science, Healthy Growth" and contribute to the healthy growth of Chinese children and adolescents.

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