Kuaishou's "Light Synthesis" Creator Conference is About to Begin: Warm Symbiosis, Empowering Creators, Building a New Future for Content Ecology
Kuaishou's "Light Synthesis" Creator Conference is About to Begin: Warm Symbiosis, Empowering Creators, Building a New Future for Content EcologyOn August 27th, Kuaishou's annual "Light Synthesis" Creator Conference will grandly kick off in Wuxi, Jiangsu Province. Themed "Warm Symbiosis, Trust Together," the conference aims to deeply interpret the significant power of "good content" on the Kuaishou platform and comprehensively showcase the latest developments and strategic directions of Kuaishou's content ecosystem
Kuaishou's "Light Synthesis" Creator Conference is About to Begin: Warm Symbiosis, Empowering Creators, Building a New Future for Content Ecology
On August 27th, Kuaishou's annual "Light Synthesis" Creator Conference will grandly kick off in Wuxi, Jiangsu Province. Themed "Warm Symbiosis, Trust Together," the conference aims to deeply interpret the significant power of "good content" on the Kuaishou platform and comprehensively showcase the latest developments and strategic directions of Kuaishou's content ecosystem.
Cheng Yixiao, Founder, Chairman and CEO of Kuaishou Technology, along with senior executives including Gai Kun, Head of Kuaishou's Main Site Business and Community Science Line, and Wang Jianwei, Head of Kuaishou's E-commerce Business Unit and Commercialization Business Unit, will attend the conference, providing attendees with a comprehensive interpretation of Kuaishou's new trends and opportunities in 2024.
The conference will delve into the future development of Kuaishou's content ecosystem from multiple dimensions, including community ecology, traffic policies, content monetization, creator support, AI empowerment, and product upgrades. Kuaishou will present the 2024 Influential Creator List, recognizing creators who have excelled on the platform in the past year and further encouraging more creators to shine on the Kuaishou platform.
The conference features a main forum and sub-forums. The main forum will focus on the development of Kuaishou's community and content ecology, while the sub-forums will engage in in-depth discussions on topics such as live streaming ecology, short drama ecology, two-dimensional (anime and manga) ecology, author monetization, and AIGC.
This conference also includes a special "Light Synthesis Carnival" section, offering creators a relaxed and enjoyable platform for exchange through a variety of offline experiences, fostering ideation and creative sharing, and collectively promoting the prosperity of Kuaishou's content ecosystem.
Over the past year, Kuaishou has achieved significant results in content ecosystem construction. According to Kuaishou's latest financial report, the platform's daily active user base reached a new high of 395 million in the second quarter. The vast user base and favorable support policies have attracted an increasing number of outstanding creators. The number of active creators with over 100,000 followers has increased by nearly 10% year-on-year, the volume of works supplied has increased by over 40% year-on-year, and the average daily short video uploads have exceeded 40 million.
In terms of content ecosystem construction, Kuaishou has not only deepened the development of distinctive vertical content categories but also paid greater attention to meeting the differentiated interests of various user groups. In the agricultural sector, Kuaishou has become a stage for new farmers to showcase their rural life. In the short drama field, Kuaishou has launched China's first AIGC original fantasy short drama, leading industry innovation. In the sports arena, Kuaishou continues to enrich its mass sports content ecosystem, forming platform-specific event IPs. Additionally, in fields like gaming, fashion, music, and two-dimensional (anime and manga), Kuaishou continuously meets the personalized needs of young users through high-quality content and creative gameplay.
Kuaishou always adheres to the community's core values of warmth and trust, dedicated to building a positive interactive environment for creators and fans. Taking the creator "Wang Beisi in Northeast China" as an example, she has attracted a large number of fans through rural food plot performances and achieved significant results in live streaming sales. Her success story demonstrates that good content not only attracts fans but also brings creators favorable commercial monetization opportunities.
This conference will unveil new strategies for the coming year to assist creators in growth and monetization, covering multiple dimensions such as traffic mechanism optimization and monetization support upgrades. Moreover, Kuaishou will detail how to leverage AIGC tools to enhance creative efficiency, create blockbuster content, and launch more user-friendly creator-side tools, providing creators with clearer content creation directions and guidance.
It is reported that the conference will officially commence at 10:00 AM on August 27th. Creators and users can search for "Light Synthesis Conference" on Kuaishou for the latest information.
The hosting of this conference marks a new step for Kuaishou in content ecosystem construction. Kuaishou will continue to adhere to the concept of "Warm Symbiosis, Trust Together," collaboratively building a more prosperous and vibrant content ecosystem with creators, bringing users more high-quality content and creating greater value for society.
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