ByteDance Acquires Oladance, Makes Another Move into the Smart Audio Field

ByteDance Acquires Oladance, Makes Another Move into the Smart Audio FieldSeptember 3rd, according to exclusive news from "Science and Technology Innovation Board Daily", ByteDance has officially completed the acquisition of Oladance (main body company: Shenzhen Dashen Future Technology Co., Ltd

ByteDance Acquires Oladance, Makes Another Move into the Smart Audio Field

September 3rd, according to exclusive news from "Science and Technology Innovation Board Daily", ByteDance has officially completed the acquisition of Oladance (main body company: Shenzhen Dashen Future Technology Co., Ltd.), an open-earphone brand, achieving 100% control of the brand. This acquisition marks ByteDance's further expansion in the smart audio field, as well as an important step towards a diversified product line.

Oladance is a high-tech enterprise specializing in the design and production of open-ear earphones, known for its innovative product design and quality user experience. According to previous reports, Oladance was founded by a group of former engineers from BOSE, who have a strong background in technology research and development. After the completion of this transaction, Oladance's original investors, such as Black Ant Capital and BlueRun Ventures, have all exited.

Industry sources suggest that the acquisition cost may be between 300 and 500 million yuan, while other sources claim that ByteDance paid about $50 million. Although the exact figures have not been officially confirmed, this acquisition is undoubtedly another testament to ByteDance's investment in the hardware field in recent years.

Previously, ByteDance had entered the virtual reality (VR) market through the acquisition of PICO, demonstrating its ambition in the hardware field. This acquisition of Oladance is seen as one of ByteDance's strategic moves to further perfect its hardware ecosystem. Analysts point out that this move will not only enrich ByteDance's hardware product matrix but also leverage Oladance's technological advantages to gain a favorable position in the increasingly fierce market competition.

With ByteDance team members already settled in Oladance, the two sides are expected to accelerate resource integration, driving product innovation and service optimization. In the future, consumers may look forward to seeing the emergence of a new generation of smart audio products combining ByteDance's content ecosystem with Oladance's technological advantages.

While ByteDance has not yet made further comments on this acquisition, the industry generally believes that ByteDance is actively building its competitive barriers in future technology through a series of strategic acquisitions.

Oladance's Development History and Technological Advantages

Oladance was founded in 2018 by a group of former engineers from BOSE. The company is dedicated to creating "open-ear" earphones, aiming to break free from the constraints of traditional earphones and bring users a more free and comfortable listening experience. Oladance holds multiple core technologies in product design, acoustic technology, material craftsmanship, etc., and has obtained numerous patents.

Oladance's products are renowned for their unique design philosophy and outstanding sound quality. The company's first product, the "Oladance One" open-ear earphones, adopts a unique open-ear acoustic design, providing clear, natural, and layered sound quality while maintaining good transparency, allowing users to enjoy music while staying aware of their surroundings.

Oladance's open-ear earphone design subverts the traditional closed-ear structure, bringing a new listening experience to users. Its open-ear design allows users to clearly hear surrounding sounds while listening to music, avoiding the isolation and safety risks associated with closed-ear earphones.

Oladance has strong capabilities in technology research and development. The company boasts a research and development team composed of senior engineers from renowned companies such as BOSE, Apple, and Huawei, who possess extensive product design and technological development experience. Oladance's R&D team is constantly innovating, striving to create even better products and provide users with a more comfortable and convenient listening experience.

ByteDance's Strategic Deployment in the Smart Audio Field

This acquisition of Oladance is an important step for ByteDance in entering the smart audio field. In recent years, the smart audio market has developed rapidly, with more and more users choosing to use smart earphones to enjoy music, make calls, engage in sports, and more. As a technology company with a large user base and rich content resources, ByteDance has a natural advantage in entering the smart audio field.

By acquiring Oladance, ByteDance can obtain its technological accumulation and brand influence in the open-ear earphones field, combining it with its own resource advantages to create more competitive smart audio products.

ByteDance's layout in the smart audio field also includes its own audio product "Douyin Earphones." Douyin Earphones are primarily targeted at young users, and are popular for their stylish design and rich functionality.

ByteDance's smart audio strategy not only involves hardware products but also content services. ByteDance owns platforms like Douyin and Xigua Video, with abundant music and audio content resources that can provide users with a richer audio experience.

ByteDance's strategic deployment in the smart audio field aims to create a complete smart audio ecosystem to provide users with a comprehensive audio experience.

The Significance of Acquiring Oladance for ByteDance and Oladance

This acquisition is of great significance to both ByteDance and Oladance.

For ByteDance, acquiring Oladance can help it quickly enter the smart audio field, enrich its hardware product matrix, and leverage Oladance's technological advantages to enhance its competitiveness in the smart audio field.

For Oladance, being acquired by ByteDance can gain stronger financial and resource support, accelerate its product research and development and market promotion, and improve its brand recognition and market share.

Future Prospects

After the completion of the acquisition, ByteDance is expected to integrate resources with Oladance, driving product innovation and service optimization. In the future, consumers can look forward to seeing the emergence of a new generation of smart audio products that combine ByteDance's content ecosystem and Oladance's technological advantages.

As ByteDance continues to deepen its layout in the smart audio field, more new products and services will emerge in the future, bringing users a richer audio experience.

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