Amazon Prime Video to Add Ads in 2025, Users Can Pay to Remove Them

Amazon Prime Video to Add Ads in 2025, Users Can Pay to Remove ThemKelly Day, Vice President of International for Amazon Prime Video, recently revealed in an interview that Amazon will be offering more ad inventory to advertisers on its platform starting next year, meaning the amount of ads on Prime Video will increase in 2025. This decision comes after Amazon began placing ads in select movies and TV shows on January 29th, 2024

Amazon Prime Video to Add Ads in 2025, Users Can Pay to Remove Them

Kelly Day, Vice President of International for Amazon Prime Video, recently revealed in an interview that Amazon will be offering more ad inventory to advertisers on its platform starting next year, meaning the amount of ads on Prime Video will increase in 2025. This decision comes after Amazon began placing ads in select movies and TV shows on January 29th, 2024. According to reports, subscribers are seeing an average of two to three and a half minutes of ads per hour.

For Amazon Prime users who don't want to see ads, they will have to pay an extra $2.99 per month to remove them and restore Dolby Vision and Atmos features. Amazon said this is an option for those who want to enjoy an ad-free viewing experience.

Day said in the interview that the ad-supported version of Prime Video has only offered a 'very light ad load' in its early stages, aiming to provide subscribers with a 'gentle way into the ad world' and exceeding customer expectations for the ad experience. She also mentioned that the ad-supported version of Prime Video doesn't currently feature ads in the middle of videos, but that could change next year.

Amazon is reportedly planning to add "shopping ads" to Prime Video in 2025, which could include a variety of formats like carousel ads, pause ads, and branded trivia ads. These ad formats are expected to further help Amazon increase revenue while providing users with more personalized shopping experiences.

Despite the addition of ads, so far it has not had a negative impact on Prime Video's business. According to Day, the number of users who have left because of ads is "far lower than we expected." Amazon says that Prime Video has reached 200 million monthly active users, and there hasn't been a significant drop in subscribers since the addition of ads.

This move by Amazon indicates that the company is seeking to offset rising production costs by increasing ad revenue. While some users have expressed dissatisfaction with the increased ads, most seem to have accepted the change and continue using Prime Video. In the future, Amazon may adjust its ad strategy based on user feedback to ensure that the ad experience doesn't negatively impact user satisfaction with the platform.

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