Live Streaming Empowers Cross-border E-commerce: Xin Selection Group Explores New Global Growth

Live Streaming Empowers Cross-border E-commerce: Xin Selection Group Explores New Global GrowthOn October 9, 2024, the 2024 Global Cross-border E-commerce Annual Conference (Zhuhai-Hengqin) Cross-border E-commerce Ecological Symposium, themed "Cross-border E-commerce Platform Upgrade and Ecosystem Construction," was held in Zhuhai, Guangdong Province. At the conference, Wang Ying, Chief Marketing Officer of Xin Selection Group, delivered a speech titled "Live Streaming Empowers Cross-border E-commerce Industry Upgrade: Incremental Value and Variables," deeply exploring the opportunities and challenges of live streaming empowering cross-border e-commerce, and sharing Xin Selection Group's successful experience in the field of cross-border live streaming

Live Streaming Empowers Cross-border E-commerce: Xin Selection Group Explores New Global Growth

On October 9, 2024, the 2024 Global Cross-border E-commerce Annual Conference (Zhuhai-Hengqin) Cross-border E-commerce Ecological Symposium, themed "Cross-border E-commerce Platform Upgrade and Ecosystem Construction," was held in Zhuhai, Guangdong Province. At the conference, Wang Ying, Chief Marketing Officer of Xin Selection Group, delivered a speech titled "Live Streaming Empowers Cross-border E-commerce Industry Upgrade: Incremental Value and Variables," deeply exploring the opportunities and challenges of live streaming empowering cross-border e-commerce, and sharing Xin Selection Group's successful experience in the field of cross-border live streaming.

With the rapid development of the digital economy, live streaming cross-border e-commerce, as an "emerging force," has demonstrated strong growth potential and market vitality. Wang Ying pointed out that empowering cross-border e-commerce through live streaming allows the world to see the power of Chinese e-commerce, promoting global sharing of opportunities in the Chinese market.

Xin Selection Group, a comprehensive digital new retail company focusing on supply chain management and integrating celebrity incubation, digital e-commerce, and education training, has been actively exploring cross-border live streaming e-commerce under the leadership of its founder Xin Youzhi since 2019.

In 2019, Xin Selection Group launched a cross-border live streaming special program in South Korea, achieving a total live streaming sales of 360 million yuan, attracting over 15 million viewers, and ranking first in all categories of beauty and cosmetics. In 2021, Xin Selection collaborated with CCTV host Zhu Xun at the China International Import Expo in Shanghai, inviting "Global Promotion Officers" from various countries to promote their unique products, achieving the remarkable feat of selling out Russian purple candy within 3 seconds. In 2023, Xin Selection's cross-border live streaming special program in Thailand garnered nearly 200 million views, making Thai durian a "hot search champion."

These achievements not only demonstrate the innovative capabilities of Chinese live streaming e-commerce companies but also highlight the tremendous success achieved by the Chinese live streaming e-commerce industry in the international market, backed by its professional broadcasters, quality control, logistics, and customer service capabilities.

Wang Ying believes that live streaming, as a powerful "latecomer," has brought about revolutionary changes to the cross-border e-commerce industry, not only transforming traditional shopping methods but also injecting new users and demands into industry development, essentially providing incremental value.

Four Advantages of Live Streaming Empowering Cross-border E-commerce

Wang Ying emphasized that the advantages of live streaming empowering cross-border e-commerce lie in "more timely interaction, more effective connection, richer products, and more efficient conversion."

• More Timely Interaction: Live streaming allows for real-time interaction, enabling direct communication between consumers and merchants, eliminating shopping barriers, and enhancing consumer trust.

• More Effective Connection: Live streaming connects global consumers and merchants, breaking down geographical limitations and promoting cross-border trade cooperation.

• Richer Products: Live streaming showcases a wider variety of products, meeting consumers' diverse needs and promoting cross-border goods circulation.

• More Efficient Conversion: Live streaming, through intuitive demonstrations and interactive guidance, increases consumers' desire to purchase, boosting transaction conversion and enhancing efficiency.

Opportunities and Challenges Coexist

Wang Ying also pointed out that while live streaming injects "volcanic eruption" energy into cross-border e-commerce, it also presents many unknown challenges and issues.

• Overseas Market Mindset Not Yet Mature: Overseas consumers' understanding of live streaming e-commerce is still in its early stages, requiring further market mindset cultivation.

• Live Streaming E-commerce Ecosystem Not Fully Closed: Live streaming e-commerce's supporting service systems, such as payment, logistics, and after-sales service, still need to be improved.

• Weaker Overseas Market Traffic Aggregation Ability: Acquiring traffic on overseas live streaming platforms is more challenging, requiring more precise marketing strategies.

• Imperfect Online Payment Systems: Online payment systems in some countries lag behind, affecting the transaction efficiency of live streaming e-commerce.

Wang Ying stated that in the face of these challenges, Xin Selection Group will continue to break boundaries, creating unique global cross-border live streaming experiences, and contributing to the healthy development of the Chinese live streaming cross-border e-commerce industry.

With the efforts of platforms and live streaming e-commerce, Chinese live streaming cross-border e-commerce will soon benefit the world, allowing global consumers to access products from around the world in a more authentic, accurate, and trustworthy way, driving global economic development.

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