Haier Smart Home: Leading the Global Appliance Industry with User Satisfaction as its Standard

Haier Smart Home: Leading the Global Appliance Industry with User Satisfaction as its StandardOctober 14, 2023, marks the 55th "World Standards Day." The State Administration for Market Regulation has set the theme for this year's event in China as "Strengthening Standard Guidance, Promoting High-Quality Development

Haier Smart Home: Leading the Global Appliance Industry with User Satisfaction as its Standard

October 14, 2023, marks the 55th "World Standards Day." The State Administration for Market Regulation has set the theme for this year's event in China as "Strengthening Standard Guidance, Promoting High-Quality Development." As the Chinese company with the most international standards participated in and led, and the highest number of international standards experts, Haier Smart Home has become a model for China's standards leading the world. How has Haier Smart Home been able to continuously advance standard innovation and ultimately achieve global leadership? The answer lies in its unwavering commitment to user satisfaction as the ultimate goal of its standardization efforts.

Haier Smart Home standards have consistently led international standards. Looking back at Haier Smart Home's journey, every step has been marked by standard innovation. From its inception, Haier Smart Home embarked on a path of standardization by adopting the most advanced global standards. In 1988, Haier Smart Home received the first quality gold medal in the refrigerator industry; in 1992, it became the first appliance company to receive ISO9000 quality system certification. Subsequently, Haier Smart Home went on to obtain certifications from various international organizations, including UL (USA), VDE and GS (Germany), CSA and EEV (Canada), TUV and CE (EU), and S-Mark (Japan), earning its "passport" to engage in dialogue with international quality standards and enter global markets.

From the 1990s to the early 2000s, Haier Smart Home gradually transitioned from breaking through international standards to leading them. In 2008, the "Anti-Electric Wall" (IEC60335-2-21) proposal officially became an international standard. This marked the first IEC safety standard proposal with independent intellectual property rights from the Chinese appliance industry, signifying a significant breakthrough for Chinese companies in the international safety standards arena. Following this, Haier Smart Home led the submission of the "General Requirements for Home Multimedia Gateways" project, securing China its first IEC international standard in the field of home networking.

With the rapid development of the smart home ecosystem, Haier Smart Home has gradually built an open standard ecosystem, continuously exploring new ways for users to experience smart living. In 2018, Haier Smart Home led the establishment of the first IEEE international standard for smart homes, "IEEE2785 Standard for Architectural Framework and General Requirements for Smart," contributing Haier's intelligence to the construction of a standard system for smart homes. In 2023, Haier Smart Home led the release of the first international standard for smart home system architecture and requirements, filling a gap in the global smart home industry and ecosystem standards.

Today, Haier Smart Home, through years of standard innovation, has established a comprehensive leadership position in international standards, evident in the following aspects:

1. Leading Number of Standards: To date, Haier Smart Home has led and participated in the release of 100 international standards and 708 national/industry standards, contributing a "China Solution" to global appliance industry development.

2. Superior Standard Organization Governance Capability: Haier Smart Home is the only company in the industry to cover five major international standards organizations: OCF, IEEE, IEC, ISO, and Matter. It is also the only company in the world to simultaneously join the two highest governing bodies of the IEC, the IECCB and IECMSB.

3. Numerical Advantage in Standard Talent: As of the end of 2021, Haier Smart Home held over 100 expert positions in the two major international standards organizations, IEC and ISO, including two IEC young experts, ranking first in the industry.

The reason why Haier Smart Home standards have reached global leadership lies in their consistent focus on user needs and the use of user satisfaction as a standard. By centering on user needs, Haier Smart Home gains a deep understanding of user requirements. For instance, addressing user concerns about food safety and dietary health, Haier Smart Home pioneered core technologies like dry-wet separation storage, precision wind duct control, and full-space preservation. It also represented the Chinese refrigerator industry in advocating for the establishment of international standards for refrigerator preservation at the IEC Tokyo meeting, ultimately achieving unanimous approval for the project in 2015. By standardizing the advanced technologies of China's leading industries and bringing them to the international stage, Haier Smart Home transformed the global refrigerator market landscape, leading the Chinese refrigerator industry to overtake the competition by changing lanes.

Haier Smart Home utilizes user satisfaction as a standard measure to truly gauge what users need. In response to the challenge of different appliance brands and platforms failing to seamlessly connect, making it difficult for users to truly experience smart living, Haier Smart Home released the world's first international standard for smart homes, "Smart Home System Architecture Framework and General Requirements Standard." This standard, after passing final review by the IEEE Review Committee and the IEEE Standards Association Standards Board in May 2023, allows all major global smart home platforms to connect with each other. Through its commitment to user satisfaction as a standard, Haier Smart Home has made a world of interconnected smart homes possible, bringing convenient smart living to global users.

By using user satisfaction as its standard, Haier Smart Home always puts users first, deeply understanding their pain points and then leveraging its original technologies to continuously innovate in standards, transforming technology into practical value that meets users' needs. Ultimately, Haier Smart Home leads the development trends of the global appliance industry, constructing a smart lifestyle that satisfies users.

Taking World Standards Day as a benchmark, Haier Smart Home's leadership in international standards represents the high-quality development of Chinese companies, showcasing the influence and leading role of Chinese standards on the international stage. From this World Standards Day to the next, Haier Smart Home will continue to create a wonderful smart living experience for global users, providing reference standards for the global appliance industry, demonstrating the essence of "user satisfaction as a standard" through concrete actions, and leading the world with Haier standards.

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