Hisense Refrigerators Lead the High-End Market, Empowering Green Development with Technological Innovation

Hisense Refrigerators Lead the High-End Market, Empowering Green Development with Technological InnovationOn October 30, Hisense Home Appliances (SZ000921, HK00921) released its 2024 third-quarter report, showing that the company achieved revenue of 70.579 billion yuan in the first three quarters, a year-on-year increase of 8

Hisense Refrigerators Lead the High-End Market, Empowering Green Development with Technological Innovation

On October 30, Hisense Home Appliances (SZ000921, HK00921) released its 2024 third-quarter report, showing that the company achieved revenue of 70.579 billion yuan in the first three quarters, a year-on-year increase of 8.75%. Net profit attributable to the parent company reached 27.93 billion yuan, reflecting a 15.13% year-on-year increase. Among its businesses, Hisense's refrigerator division continuously optimized its high-end product structure. Revenue from Hisense's "Brilliant" high-end series increased by 27% year-on-year, demonstrating a robust growth trend.

High-End Products Lead the Charge

According to data from Aowei Cloud Network, home appliance consumption in 2024 witnessed a further continuation of the K-shaped differentiation phenomenon, with high-end products maintaining their "hot-selling" status. Hisense refrigerators have steadfastly pursued a path of high-end development, providing high-quality products to meet user needs. As of the third quarter, revenue from the "Brilliant" high-end series saw a year-on-year increase of 27%, with offline sales rising by 4.4 percentage points.

Among its offerings, the "Brilliant" 565 Vacuum First-Class Suite Refrigerator, a new product for the year, features original vacuum molecular-level freshness preservation technology. This innovation allows food to be stored in a low-pressure, low-oxygen, and constant-temperature vacuum environment, combined with magnetic field technology that influences the molecular movement of food cells. This process prevents oxidation, slows down metabolic rates, and inhibits bacterial growth, ultimately achieving a molecular-level preservation that keeps food fresh for up to 7 days.

Ronshen Refrigerator's flagship products for the year, the Ronshen 560 and 516 WILL Fresher Refrigerators, are equipped with WILL Fresher 4.0 technology. This technology leverages improvements in WILL Natural Fresher Technology, intelligent three-system and three-cycle technology, and a full-range negative ion sterilization and deodorizing system. It ensures that stored food retains its original flavor, providing users with a fresh and healthy lifestyle experience that enhances their overall well-being.

Standard Leadership

In today's pursuit of ultimate freshness preservation and quality of life, the home appliance industry is undergoing a profound technological revolution. In June 2024, the "White Paper on the Development of Active Sterilization and Deodorization Technology for Refrigerators" (hereinafter referred to as the "White Paper"), jointly compiled by the China Household Electrical Appliances Research Institute, the National Household Electrical Appliances Industry Information Center, and Ronshen Refrigerators, was officially released. The "White Paper" highlighted Ronshen's application of IDP dual-purification technology in refrigerator freezing and refrigeration zones, enabling full-space sterilization and deodorization, providing users with a healthier food storage solution. IDP dual-purification technology effectively inhibits the growth and reproduction of microorganisms within the refrigerator by releasing high-activity negative oxygen ions, while simultaneously decomposing odor molecules to maintain fresh air inside.

In July, a standard for "Vacuum Freshness Preservation Chamber for Refrigerators" was officially released, spearheaded by Hisense Refrigerator Co., Ltd., with participation from multiple professional institutions and industry leaders. Equipped with a vacuum freshness preservation drawer, the "Vacuum First-Class Suite" not only introduces vacuum freshness preservation technology to more households but also significantly extends the shelf life of food and preserves its nutritional value.

Continued technological and product innovation has yielded fruitful results. The Hisense "Brilliant" 509 Vacuum Magic Cube Pro Fully-Integrated Refrigerator achieved a temporary top ranking in the industry during its initial sales phase. The Ronshen 516 WILL Fresher Refrigerator stormed into the top 10 upon its launch, and the Ronshen 506 IDP Dual-Purification Pro Refrigerator gained market recognition, remaining the top performer in the offline refrigerator market.

High Standards in ESG Practice

To proactively address the challenges posed by global climate change and fulfill corporate social responsibility, Hisense Home Appliances unveiled its "Carbon Neutrality White Paper" in conjunction with the announcement of its third-quarter results. The paper outlined a long-term goal of achieving operational carbon neutrality no later than 2050.

As a significant division within Hisense Home Appliances, Hisense Refrigerators demonstrates its commitment to corporate social responsibility through concrete actions. Beyond focusing on its own energy efficiency and green manufacturing efficiency improvements, the company actively engages in and initiates environmental protection initiatives to build and safeguard a green ecosystem.

Ronshen Refrigerators consistently explore avenues for green public welfare. After pledging to plant a saxaul tree in the Alxa Desert for every eco-friendly refrigerator sold, the company joined forces with the SEE Foundation to donate and plant 60,000 saxaul trees, stabilizing over 300,000 square meters of sand dunes.

Hisense Refrigerators prioritizes education-focused public welfare initiatives. For six years, its dedicated education assistance team has visited over 30 remote mountain schools in more than 10 provinces, employing diversified, in-depth, and precise aid methods to raise awareness and garner empathy for children in impoverished mountainous regions. To date, the initiative has benefited nearly 250,000 individuals, garnering recognition from assisted schools and local governments, achieving substantial social impact.

Hisense Refrigerators remains focused on technological innovation, guiding industry development with its "high-end, intelligent, and green" strategy. The company actively fulfills its corporate social responsibility, creating a better, healthier lifestyle experience for customers.

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