Haier Smart Home Achieves Double 11 "Red Opening": Top 1 in Multiple Categories, Driven by Technology and Service

Haier Smart Home Achieves Double 11 "Red Opening": Top 1 in Multiple Categories, Driven by Technology and ServiceThis year's Double 11 shopping festival started 10 days earlier, giving consumers ample time to select their desired products. Among numerous appliance brands, Haier Smart Home achieved remarkable results on the Tmall platform, leading in multiple categories and becoming the user's first choice, thanks to its robust product line, attentive service, and attractive benefits

Haier Smart Home Achieves Double 11 "Red Opening": Top 1 in Multiple Categories, Driven by Technology and Service

This year's Double 11 shopping festival started 10 days earlier, giving consumers ample time to select their desired products. Among numerous appliance brands, Haier Smart Home achieved remarkable results on the Tmall platform, leading in multiple categories and becoming the user's first choice, thanks to its robust product line, attentive service, and attractive benefits.

Tmall Ranking Leader: Haier Smart Home's Multiple Bestsellers Top the Charts

Haier Smart Home showcased its strong competitiveness on Tmall during this year's Double 11, holding a dominant position in several rankings and securing the Top 1 in multiple categories.

• Tmall V-Chart: Haier Yunxi Slim 376 washing-drying set, ultra-thin 10kg high-capacity washing machine, 16L gas water heater, Magic Box electric water heater, double-sided washing dishwasher, fresh and lively water purifier, 208L upright freezer, and 200L air source heat pump, all ranked first in their respective categories, achieving a high sales popularity score of 9.8 points. The Tmall V-Chart is ranked based on the combined indicators of "sales popularity, positive feedback rate, and product popularity," reflecting user purchase preferences and overall product competitiveness.

• Tmall Hot Sales Chart: In the refrigerator hot sales chart, Haier's 526L zero-embedded refrigerator secured the top spot with a hot sales index of 9.9.

• Tmall Positive Feedback Chart: In the washing-drying set positive feedback chart, Haier Yunxi Slim 376, with its efficient cleaning and refreshing drying experience, received over 2000 positive feedbacks from users, ranking first with a 95.2% positive feedback rate.

• Tmall New Product Chart: In the water heater new product chart, Haier's 3D fast-heating little blue bottle electric water heater is a popular choice, achieving a heat value of 9.9, thanks to its innovative little blue bottle water purification washing technology.

Technology Empowerment: Haier Smart Home Creates a Quality Life

Haier Smart Home uses technological innovation to drive product upgrades, continuously satisfying user demand for high-quality living.

• Full-Space Preservation Technology: Haier refrigerators feature original full-space preservation technology, precisely controlling temperature and humidity, extending the preservation time of fruits, vegetables, dried goods, and fresh meat, providing users with a higher quality experience.

• Nano-AMC Manganese Catalytic Formaldehyde Removal Technology: Haier air conditioners are equipped with Nano-AMC manganese catalytic formaldehyde removal technology, effectively eliminating indoor formaldehyde, ensuring family health.

• Direct Drive Motor: Haier Yunxi Slim washing-drying set is equipped with a direct drive motor, enabling precise start and stop, driving the inner drum 1:1. This achieves efficient washing and care without damaging clothes.

Service Upgrade: Haier Smart Home Focuses on Users

Haier Smart Home not only emphasizes product quality but also user experience.

• Green Carbon Plan: Haier Smart Home is the first to launch the "Green Carbon Plan," actively responding to national policies and promoting a green lifestyle.

• Trade-In: Haier Smart Home has launched a trade-in program version 2.0, providing users with more convenient trade-in services.

• Double 11 Subsidies: During Double 11, Haier Smart Home introduced the "National Subsidies + Company Subsidies, No Ceiling on Subsidies" policy, further expanding the subsidy range and reducing user upgrade costs.

Sustained Growth: A Promising Future for Haier Smart Home

Haier Smart Home's Double 11 "Red Opening," achieving Top 1 in multiple categories on the Tmall platform, demonstrates its leadership position in smart home appliances and intelligent living, indicating its potential for continued growth in the future market. Haier Smart Home will continue to focus on technological innovation and service upgrades, creating a better life for users.

Haier Smart Home's success during Double 11 is attributed to its accurate understanding of user needs, continuous innovation, and unwavering pursuit of quality and service. It is believed that Haier Smart Home will continue to lead the appliance industry development, providing users with more high-quality products and services in the future.

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