Haier Smart Home Achieves 13 Consecutive Years of Double 11 Top Ranking: User-Centric Approach Creates a Quality Life

Haier Smart Home Achieves 13 Consecutive Years of Double 11 Top Ranking: User-Centric Approach Creates a Quality LifeAs the clock struck midnight, the longest Double 11 event in history concluded. The government subsidies boosted the home appliance market during this Double 11, making the competition particularly fierce

Haier Smart Home Achieves 13 Consecutive Years of Double 11 Top Ranking: User-Centric Approach Creates a Quality Life

As the clock struck midnight, the longest Double 11 event in history concluded. The government subsidies boosted the home appliance market during this Double 11, making the competition particularly fierce. In the end, Haier Smart Home, with its precise understanding of core user needs, achieved a remarkable feat - topping the charts for 13 consecutive years, proving once again that quality reigns supreme.

User-Centric Approach Leads to 13 Years of Top Ranking

Double 11 has evolved. Consumers now prioritize product quality and services over just low prices. They desire reliable, value-for-money, and satisfying purchases, seeking peace of mind after their purchases. Haier Smart Home clearly recognized this trend and, with a user-centric approach, has consistently delivered quality-upgraded smart living solutions, earning the trust of its customers.

Leading Across Multiple Dimensions for 13 Consecutive Years

Haier Smart Home demonstrated its leading edge across various dimensions, culminating in its triumph as the top performer:

• Product Category: Haier achieved top sales across multiple categories, including refrigerators, freezers, washing machines, and water heaters.

• Channels: Haier ranked first across multiple channels like Tmall, JD.com, and Douyin.

• High-End Segment: Casarte, Haier's premium home appliance brand, secured the top spot in the over 10,000 high-end home appliance market.

• User Feedback: Haier ranked first in the JD.com home appliance service reputation ranking and garnered over 99% positive reviews on Tmall and JD.com.

Trade-in for Renewals Wins Hearts, Benefitting Over 2.3 Million Users

Government subsidies combined with Double 11 provided the perfect opportunity for users to "renew" their appliances. Addressing diverse user needs, Haier Smart Home launched a comprehensive program encompassing top-tier energy-efficient products across all categories, double subsidies, and end-to-end trade-in services, ensuring worry-free renewals for customers. During Double 11, trade-in for renewals sales once again led the industry, benefiting over 2.3 million users, with trade-in sales accounting for over 60% of retail sales during the event.

Meeting User Needs, Becoming the Top Choice for Quality Living

Double 11 is a battleground for brands, each striving for recognition. Ultimately, users hold the power. Simple discounts and giveaways are becoming increasingly irrelevant. Users crave novelty, unique experiences, and a sense of accomplishment. Haier Smart Home, with its full range of technological marvels, delivers new experiences of health, intelligence, and comfort, making it the preferred choice for users seeking a quality life.

• Technology Solves Every Challenge, Making a Wonderful Life Within Reach: The Haier Yunxi series washing machine, equipped with direct-drive cleaning technology and dual-engine heat pump technology, provides thorough cleaning without damaging clothes and complete drying in a single cycle, earning top spots on JD.com, Tmall, and Douyin during Double 11. The Haier full-space fresh-keeping refrigerator, equipped with full-space fresh-keeping technology, can keep beef fresh for up to 60 days, maintaining its red and succulent color and preserving nutrients, earning the top spot for single products in the Tmall refrigerator category. Additionally, the Haier JingShuang formaldehyde removal air conditioner, featuring Nano-AMC manganese catalytic formaldehyde removal technology, and the Haier dishwashers with double-sided washing technology, are all top-tier single products in their respective categories, effectively addressing challenges like indoor formaldehyde removal and time-consuming dishwashing.

• Green Energy Efficiency Expertise, Budgeting Effortlessly: The Haier JingShengdian Pro air conditioner, consuming only 2 degrees of electricity per day, delivers clean air while saving 45% on energy consumption, allowing users to enjoy comfort with peace of mind. The Haier ceramic heating tank water heater eliminates scale buildup, ensuring clean water while saving 50% on energy.

High-Quality Trade-in for Renewals Implementation, Resonating with Users

Haier Smart Home offers innovative interactive methods and end-to-end trade-in renewal experiences, ensuring renewals truly resonate with users.

• Engaging and Informative Experiences, Bringing Joy and Confidence to Users: To enhance the user experience in choosing new products and experiencing new lifestyles, Haier Smart Home invited CCTV and the "Ten Diligent Days" youngsters to experience the products firsthand, allowing users to witness how Haier technology tackles real-life challenges and providing assurance in their purchase decisions. Furthermore, Haier Smart Home adopted content innovation to engage with younger audiences, such as presenting Casarte Xinyue series home decor products in a building block format and Leader partnering with Chen Zheyuan for live streams showcasing trendy lifestyles, capturing the hearts of young consumers.

• Exceptional Benefits and Services, Making Renewals More Affordable and Satisfying: To benefit a wider audience, Haier Smart Home introduced a "Government Subsidy + Enterprise Subsidy, No Upper Limit" program. Besides the government subsidy ceiling, an additional enterprise subsidy is available, with Haier Smart Home matching the user's contribution. To simplify participation, dedicated government subsidy claim portals are available on Tmall, JD.com, and other platforms. Additionally, Haier Smart Home provides seamless delivery, dismantling, and installation services, completed in a single visit. Leveraging digital upgrades, Haier Smart Home ensures faster responses to users, with a 100% response rate and a 99.3%+ service satisfaction rate.

Double 11 has concluded, but Haier Smart Home's commitment to delivering a quality life for its users will continue indefinitely.

Haier Smart Home's top ranking in this Double 11 is no surprise, as it directly addresses the core needs of its customers. In the future, amidst a complex market environment and ever-evolving user demands, Haier Smart Home remains a promising force, continuing to lead the charge towards a new era of quality living.

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