Former Apple Executive Joins Hi-P International Board, Bolstering Global Expansion Strategy

Former Apple Executive Joins Hi-P International Board, Bolstering Global Expansion StrategyDuco Pasmooij, a former Apple executive, joined the board of Singapore-based manufacturing services provider Hi-P International on November 11th as an independent director. He also chairs the newly established Technology, Transformation, and Sustainability Committee

Former Apple Executive Joins Hi-P International Board, Bolstering Global Expansion Strategy

Duco Pasmooij, a former Apple executive, joined the board of Singapore-based manufacturing services provider Hi-P International on November 11th as an independent director. He also chairs the newly established Technology, Transformation, and Sustainability Committee. This appointment marks a significant step for Hi-P International in solidifying its global leadership and achieving its ambitious growth targets.

Pasmooij retired from Apple in 2021 after a 21-year career, where he held long-term responsibility for iPhone-related operations. Since then, he has been consulting for established businesses and startups in supply chain and operations across various sectors including energy storage, sustainable materials, semiconductors, consumer electronics, and AI applications.

Hi-P International's Executive Chairman and Founder, Yao Xiaodong, warmly welcomed Pasmooij, highlighting his extensive expertise and experience in global supply chain management, particularly within the high-tech consumer electronics sector. He believes Pasmooij's expertise in building and scaling supply chains is crucial for Hi-P International's larger global growth objectives.

This is the second new board member Hi-P International has welcomed since receiving a US$100 million investment from 65 Equity Partners, a firm backed by Temasek, in July. Previously, 65 Equity Partners appointed Lim Chin Hu (SGX) and ST Engineering board members as their representatives on Hi-P International's board. The addition of these executives brings fresh strategic perspectives and management experience to further propel the company's growth.

Founded in 1980 and listed on the Mainboard of the Singapore Exchange Securities Trading Limited (SGX-ST) in 2003, Hi-P International went private in 2021. A leading global manufacturing services provider, Hi-P International delivers high-quality services to numerous multinational corporations in the consumer and electronics, e-commerce, and electric vehicle sectors. Its client roster includes industry giants such as Amazon, Apple, Colgate-Palmolive, Dyson, Keurig Dr Pepper, Logitech, Meta, Motorola Solutions, Procter & Gamble, Seagate, and Tesla, solidifying its leading and irreplaceable position in the global market.

Hi-P International achieved US$1.6 billion in revenue in 2021 and projects exceeding US$2 billion by 2024, demonstrating strong growth potential and market competitiveness. To achieve this, Hi-P International is actively expanding its global footprint, extending its manufacturing operations from Singapore and mainland China to the Philippines, Malaysia, Vietnam, and India. Marketing and engineering offices in mainland China, Singapore, and the US further support this global collaborative strategy, providing clients with more convenient and efficient service.

Pasmooij's addition will significantly propel Hi-P International's global expansion strategy. His extensive experience will help optimize supply chain management, increase production efficiency, and better navigate global market challenges. His expertise in technology, transformation, and sustainability will provide crucial strategic guidance for Hi-P Internationals future development. His appointment not only enhances the management team's strength but also injects new vitality and momentum into the company's future. This will help Hi-P International maintain its leading position in the increasingly competitive global market and continue to deliver high-quality products and services to global clients.

Pasmooij's 21-year career at Apple provided him with invaluable experience, especially in supply chain management. His involvement in numerous iPhone projects gave him a deep understanding of the production processes and complexities of high-tech consumer electronics supply chains. This experience is crucial for Hi-P International in optimizing production processes, improving supply chain efficiency, and adapting to the rapidly changing market environment. His tenure at Apple also equipped him with advanced management techniques, methods, and a broad industry network, all beneficial for Hi-P International in forging stronger collaborations with leading global companies.

Even after privatization, Hi-P International maintains strong growth momentum, closely linked to its aggressive expansion strategy and emphasis on technological innovation. The company continues to invest heavily in R&D, constantly improving production technologies and processes, and actively exploring new business models. Pasmooij's appointment will further strengthen Hi-P International's capabilities in technological innovation and sustainable development, helping the company develop more competitive products and services. His expertise will guide the company's strategic transformation, enabling it to better adapt to future market competition.

Hi-P International's choice of Pasmooij to chair the Technology, Transformation, and Sustainability Committee underscores its commitment to technological innovation and sustainable development. Globally, sustainability is a key strategic direction for businesses. Hi-P International is actively responding to this trend by minimizing its environmental impact during production and developing more eco-friendly products. Pasmooij's experience in sustainable materials and energy storage will strongly support Hi-P International's sustainability strategy. He will assist in developing more effective sustainability plans and drive greater progress in this area.

In conclusion, Pasmooij's appointment is a significant milestone in Hi-P International's development strategy. His expertise will powerfully support its global expansion strategy and sustainability goals. With Pasmooij's addition and the previous investment from 65 Equity Partners, Hi-P International is poised for new opportunities and greater future success. This will not only solidify Hi-P International's leadership in the global manufacturing services sector but also inject new momentum into the global electronics manufacturing industry. Hi-P International's continued development is something to watch.

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