China's First AIGC Co-creation Program for Film: Kuaishou's "Keling AI" Partners with Nine Renowned Directors to Create Nine Short Films
China's First AIGC Co-creation Program for Film: Kuaishou's "Keling AI" Partners with Nine Renowned Directors to Create Nine Short FilmsChina's first AIGC (AI-generated content) co-creation program for filmmaking will officially launch on December 6th. This initiative is spearheaded by Kuaishou's self-developed video generation large model, "Keling AI," in collaboration with nine highly influential directors: Li Shaohong, Jia Zhangke, Ye Jinttian, Xue Xiaolu, Yu Baimei, Dong Runnian, Zhang Chiyu, Wang Zichuan, and Wang Maomao
China's First AIGC Co-creation Program for Film: Kuaishou's "Keling AI" Partners with Nine Renowned Directors to Create Nine Short Films
China's first AIGC (AI-generated content) co-creation program for filmmaking will officially launch on December 6th. This initiative is spearheaded by Kuaishou's self-developed video generation large model, "Keling AI," in collaboration with nine highly influential directors: Li Shaohong, Jia Zhangke, Ye Jinttian, Xue Xiaolu, Yu Baimei, Dong Runnian, Zhang Chiyu, Wang Zichuan, and Wang Maomao. The collaboration aims to explore the possibilities of AIGC technology in film-level content creation, marking a milestone in the Chinese film industry's adoption of AI-assisted creation.
On December 3rd, Kuaishou released a trailer for the "Keling AI Director Co-creation Program" and unveiled the titles of the nine AIGC short films. These films cover diverse genres including fantasy, supernatural, family drama, and animation, showcasing the potential of AIGC technology across various film styles. The nine experimental short films were all generated using Keling AI, with the directors deeply involved in the film-level creative process, relying entirely on the video generation large model. This novel creative model is unprecedented in China, challenging traditional filmmaking workflows and opening up new possibilities for future film production.
The launch of the "Keling AI Director Co-creation Program" is not only a bold exploration of how new technology pushes the boundaries of film creation and production, but it also clearly outlines a roadmap for the deep integration of AIGC technology into film content production. The industry widely agrees that the development of video generation large models will foster industry convergence, restructure production processes, and drive innovation in the creative content industry through new technologies and tools.
Keling AI, a leading Chinese video generation large model, has served over 5 million users since its launch on June 6th, generating 51 million videos and 150 million images by November 20th. Its robust technological capabilities and extensive user base provide a strong technical foundation and data support for the "Keling AI Director Co-creation Program." Previously, the domestically produced first AIGC original fantasy short series, "Shan Hai Qi Jing Zhi Pi Bo Zhan Lang," which received deep technical support from Keling AI, launched on July 13th, achieving over 52 million views for its five episodes within 15 days and over 430 million impressions across various online platforms, fully demonstrating Keling AI's powerful capabilities and market potential in practical applications.
On September 9th, Kuaishou officially launched the "Keling AI Director Co-creation Program," inviting nine renowned directors to collaboratively challenge the use of Keling AI to generate film-level video content. This is not only a daring technological experiment but also a proactive exploration of the future direction of Chinese film creation. Each participating director will leverage this cutting-edge technology to integrate their unique artistic vision and creative style into their works, bringing viewers a spectacular AIGC cinematic feast.
Every technological innovation in the film industry expands the imagination of what video generation technology can bring to film creation. Dong Runnian, the writer and director of "Year-End Party Can't Stop!", chose to create a fantasy story set in a "new world" after joining the "Keling AI Co-creation Program," a departure from his previous style. Dong Runnian stated, "When I describe a world to AI using various languages, the way AI presents the world based on my description is completely different from my imagination; it has its own unique logic. This encourages me to try stories I've envisioned but haven't yet expressed. I tend to think of this as a collaboration with AI, rather than simply using a tool." This perfectly illustrates the enormous potential of AIGC technology in inspiring directorial creativity and expanding creative boundaries.
Zhang Chiyu, director of "The Wandering Earth II," drew inspiration from the work of renowned science fiction writer Tian Rui Shufu, "Defending Nanshan Park," to create the science fiction short film "The Last Line of Defense" set in Chongqing. The scene where the protagonist sets a table for a hot pot meal on top of a giant robot's head is particularly memorable. Zhang Chiyu pointed out that in traditional filmmaking, realizing such a shot would be costly and time-consuming, while Keling AI allows for a more efficient workflow to quickly translate ideas into concrete images, showcasing the advantages of AIGC technology in reducing production costs and improving efficiency.
As the first video generation large model open for global public testing, Keling AI continuously undergoes technical iterations and product upgrades, maintaining a leading position among global video generation large models. Since its launch on June 6th, Keling AI has undergone more than ten functional upgrades, launched version 1.5 of its basic model, and introduced a standalone app, continuously enhancing user experience and product functionality.
Director Jia Zhangke, in his first attempt at using a robot as the main character, faced the key technical challenge of character consistency. Maintaining consistent facial features is a critical issue in the field of video generation large models. During the production of the "Keling AI Director Co-creation Program," Keling AI introduced a video facial training model function that, with minimal video material, can train a dedicated facial model, solving the previous problem of AI video generation being unable to create consistent characters. Based on this new function, the directorial team ultimately chose a biomimetic robot with a human face as the protagonist, successfully completing this 6-minute sci-fi road movie.
Furthermore, Director Jia Zhangke used Keling AI's newly launched "lip-sync" function and challenged its ability to handle dialects. This function allows users to upload audio after generating character video and synchronize the audio content with the character's lip movements to meet the basic needs of character dialogue in film creation. Director Jia even jokingly said that while he can't write scripts in Mandarin, in his first AIGC short film "Wheat Harvest," he successfully had the robot speak in Fenyang dialect from Shanxi province, demonstrating Keling AI's powerful language processing capabilities.
The film and entertainment industry is one of the fastest-growing areas for AIGC applications. Technological innovations, including Keling AI, are significantly lowering the barrier to entry for video content production and increasing content production efficiency. Industry insiders predict that with continuous breakthroughs in visual generation large model technology, within the next one to two years, industrial-grade production tools will likely emerge in the AIGC field and be applied on a large scale. Visual large models and products like Keling AI will gradually become the new infrastructure and tools for the visual industry.
The "Keling AI Director Co-creation Program" aims to promote the deep integration of humanities and arts with AIGC technology through the exploration of AIGC-based film-level content creation, making human-AI co-creation a new creative form and trend. Wen Weisi, an AIGC application specialist participating in the Keling AI Director Co-creation Program, believes that "the core of film creation is always human emotion and thought. AI provides us with unprecedented creative tools, allowing us to tell stories and express emotions in unprecedented ways."
Director Li Shaohong, who has experienced the technological leap from film to digital in her career, calls the "Keling AI Director Co-creation Program" an experiment. She hopes to find the answer to how human creators can coexist with rapidly advancing AI technology through this experiment. Li Shaohong said, "I think AI is currently more of a tool that will be very helpful to our creation."
Zhang Di, Vice President of Kuaishou Technology and head of the large model team, frankly stated that as a new technology and application, users are quite tolerant of Keling AI as a new species. In the future, Kuaishou will continue its technological investment and innovation in large models, persist in uncovering real value in real-world scenarios, and meet the real needs of users. "In the 'Keling AI Director Program,' we have witnessed the creative inspiration generated through human-AI co-creation, and we have also seen application bottlenecks. We hope that within the next year, Keling AI can truly become a mature creative tool, a creative tool for more ordinary users, and a tool that can be applied on a large scale in film-level scenarios." Zhang Di also revealed that Keling AI will upgrade its cooperation model to provide more personalized enterprise-level customized services for the film industry to better serve the industry's intelligent upgrade.
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