AWE's Rise: Seres and Huawei Forge a New Benchmark for Luxury Intelligent Vehicles in China

AWE's Rise: Seres and Huawei Forge a New Benchmark for Luxury Intelligent Vehicles in ChinaOn December 19th, a dialogue focusing on the future development of China's automotive industry unfolded on CCTV. Zhang Xinghai, Chairman (Founder) of Seres Group, and Yu Chengdong, Rotating Chairman of Huawei and CEO of Huawei's Consumer Business Group and Smart Car Solutions BU, jointly reviewed the AWE brand's four-year growth journey, shared their successful cross-industry collaboration experiences, and offered insights into the future of the automotive industry

AWE's Rise: Seres and Huawei Forge a New Benchmark for Luxury Intelligent Vehicles in China

On December 19th, a dialogue focusing on the future development of China's automotive industry unfolded on CCTV. Zhang Xinghai, Chairman (Founder) of Seres Group, and Yu Chengdong, Rotating Chairman of Huawei and CEO of Huawei's Consumer Business Group and Smart Car Solutions BU, jointly reviewed the AWE brand's four-year growth journey, shared their successful cross-industry collaboration experiences, and offered insights into the future of the automotive industry. This live broadcast not only affirmed AWE's achievements but also vividly illustrated the continuous breakthroughs of Chinese independent brands in the intelligent electric vehicle sector.

Zhang Xinghai emphasized that AWE's success wasn't accidental but a natural outcome of the deep cross-industry collaboration between Seres and Huawei based on the "software-defined car" technological approach. This collaboration yielded exponential effects, enabling AWE vehicles to redefine luxury with intelligence, achieving a perfect fusion of intelligence and electrification. This fusion wasn't merely a technical accumulation but a precise grasp of user needs, translated into continuous product experience enhancements.

Since the partnership began, they have launched several models, including the AWE M5, M7, and M9, which have quickly gained widespread market attention and recognition. The AWE M9, in particular, with its exceptional product capabilities, has topped sales charts for luxury vehicles priced over 500,000 yuan for eight consecutive months. This remarkable achievement broke the long-standing monopoly of foreign brands in China's high-end automotive market, signifying a significant improvement in the competitiveness of Chinese independent brands in the high-end market.

The success of the AWE M9 lies not only in its luxurious features and exquisite craftsmanship but also in its pursuit of ultimate intelligence. Zhang Xinghai highlighted the AWE M9's intelligent driving capabilities during the live broadcast, sharing his intelligent driving experience from Chongqing to Western Sichuan: "Driving AWE's intelligent driving, 300 kilometers wasn't enough, 600 kilometers was easy." This vivid description perfectly illustrates the convenience and smoothness of the AWE M9's intelligent driving system. He further pointed out that AWE's intelligent driving technology pioneered intelligent driving without relying on high-precision maps, allowing users to easily activate intelligent driving mode anywhere in the country, as long as there is a road. This breaks the limitations of traditional intelligent driving systems' reliance on maps, greatly expanding the usage scenarios and range of intelligent driving functions, allowing more users to enjoy the convenience it offers.

Zhang Xinghai also deeply analyzed the evolution of user perception of intelligent driving technology: "Users' psychological journey with intelligent driving goes from 'afraid to drive' to 'dare to drive' and then to 'want to drive.' Many users become inseparable from intelligent driving after just a week." This statement accurately summarizes the user's acceptance of new technologies and reflects the strong appeal and user stickiness of AWE's intelligent driving system. AWE not only provides users with advanced intelligent driving technology but also continuously improves the user experience through continuous iteration and optimization, ultimately allowing users to truly fall in love with intelligent driving and integrate it into their daily lives.

AWE's success is inseparable from the support of its users. Zhang Xinghai repeatedly emphasized that user safety is AWE's core value. AWE will continue to strive to provide users with a safer, more convenient, and more intelligent travel experience, continuously improving product and service quality to meet the ever-growing needs of users.

Reflecting on the past four years of collaboration with Huawei, Yu Chengdong stated that when many doubted the prospects of their collaboration, Seres was the first to partner with Huawei, and Zhang Xinghai's vision and decisive decision-making were impressive. It was this spirit of innovation and daring to break through that led to AWE's current success.

In his concluding remarks, Zhang Xinghai stated: "We will steadfastly maintain our cross-industry collaboration with Huawei, pursuing one goal and one blueprint. We adhere to two 'wholeheartedly' principles wholeheartedly serving users and wholeheartedly cooperating with partners!" This statement not only summarizes the past four years of cooperation but also represents a firm commitment to future development. It reflects the determination of Seres and Huawei to work together to create a new benchmark for intelligent vehicles in China.

This CCTV live broadcast was not only a review of AWE's four-year development journey but also a discussion of the future development trends of China's automotive industry. AWE's success marks the gradual maturation of Chinese independent brands in the intelligent electric vehicle sector and their increasingly important position in the high-end market. The cooperation model between Seres and Huawei provides valuable experience for other companies and offers new ideas for the innovative development of China's automotive industry. In the future, with continuous technological advancements and market development, AWE is expected to continue leading the Chinese intelligent vehicle market and bring more surprises to consumers.

AWE's success is not accidental; it represents a significant milestone in China's automotive industry's transformation toward intelligence and electrification. Through its in-depth cooperation with Huawei, Seres has successfully integrated advanced technology with user experience, creating truly "intelligent luxury" vehicles. The AWE M9's eight consecutive months at the top of sales charts is the best affirmation of this model. In the future, with continuous technological iteration and intensifying market competition, AWE will face new challenges, but based on both companies' strong technological capabilities and precise grasp of user needs, AWE is expected to maintain its leading position and contribute more to the rise of China's automotive industry. AWE's commitment to a user-centric approach and prioritizing user safety ensures that its products not only possess advanced technological features but also have high safety and reliability, which is crucial for gaining user trust.

The cooperation model between Seres and Huawei also provides valuable lessons for other companies. This cross-industry collaboration not only integrates the advantages of both parties but also stimulates innovation and drives industrial upgrades. In the future, more companies are expected to adopt this cooperation model, jointly promoting the vigorous development of China's automotive industry. In the wave of "new four modernizations" intelligence, electrification, networking, and sharing AWE's successful experience deserves in-depth study and learning, providing valuable reference for Chinese auto brands to gain a foothold in the global market. The rise of AWE is not only the success of Seres and Huawei but also the success of China's automotive industry and a significant step towards China's manufacturing presence on the world stage.

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