Seres Magic Cube Platform: A Super Intelligent Platform Leading Technological Innovation in the 2024 New Energy Vehicle Market

Seres Magic Cube Platform: A Super Intelligent Platform Leading Technological Innovation in the 2024 New Energy Vehicle MarketThe Chinese new energy vehicle (NEV) market is experiencing explosive growth in 2024, with retail sales expected to surpass 11 million units, a year-on-year increase of 42.2%, and penetration rates exceeding 50% for six consecutive months

Seres Magic Cube Platform: A Super Intelligent Platform Leading Technological Innovation in the 2024 New Energy Vehicle Market

The Chinese new energy vehicle (NEV) market is experiencing explosive growth in 2024, with retail sales expected to surpass 11 million units, a year-on-year increase of 42.2%, and penetration rates exceeding 50% for six consecutive months. This NEV boom presents unprecedented opportunities for automakers but also intensifies competition. In this environment, technological innovation is key to standing out. Competition in NEV technology is shifting towards platform-based approaches, with major automakers developing their own platforms to achieve integrated hardware and software innovation. The Seres Magic Cube Platform emerged in response, making its stunning debut at the beginning of 2024 at the Beijing Auto Show, immediately capturing industry attention.

A "Magic Cube"-like flexible and adaptable integrated hardware and software innovative automotive platform typically refers to a collection of some or all of a vehicle's basic structures. It is crucial for improving production efficiency, reducing costs, accelerating product launch times, and enhancing vehicle performance and safety. With the rapid development of NEVs, guided by the "software-defined vehicle" approach, the scope of automotive platforms has significantly expanded. The Seres Magic Cube Platform integrates chassis, body, powertrain, software, and safety, encompassing not only the basic vehicle structure but also extending to a top-level intelligent architecture, representing a groundbreaking innovation over traditional automotive platforms.

The Seres Magic Cube Platform is the culmination of Seres' twenty years of experience in vehicle technology. It's an independently developed, versatile, and continuously evolving super intelligent platform. Like a Magic Cube, its flexibility is reflected in its four core features: intelligent safety, diverse powertrains, adaptable space, and intelligent leadership. The launch of the Magic Cube Platform signifies that Seres possesses a complete, self-developed core technology system, from underlying technology to control layers, interaction layers, and user experience layers. This allows Seres to flexibly develop products across vehicle series, energy sources, and levels, laying a solid foundation for its sustainable development and future technological leadership.

Four Key Advantages Leading Industry Platform Development

While many automakers are pursuing multiple technological routes concurrently, the Seres Magic Cube Platform has taken the lead by supporting extended-range electric vehicles (EREVs), battery electric vehicles (BEVs), and hybrid electric vehicles (HEVs), achieving parallel development across three technological paths. This represents another generation of industry leadership and provides a valuable template for the entire automotive industry. It's noteworthy that Seres began investing in and developing extended-range technology as early as 2016. Over eight years, the Seres Super Extended-Range System has undergone numerous iterations and upgrades. At the 2024 Guangzhou Auto Show, the all-new generation Seres Super Extended-Range System was officially unveiled. Built on the "C2E extended-range architecture" and "RoboREX intelligent control technology," it achieves three industry-leading advantages: quiet operation, high integration, and high efficiency.

On the user experience level, the Seres Magic Cube Platform is suitable for all vehicle series and sizes, allowing for flexible integration of luxurious and comfortable features such as single/dual-chamber air springs, CDC (Continuous Damping Control), and rear-wheel steering. Furthermore, under the "software-defined vehicle" approach, the Magic Cube Platform employs a central computing architecture, paired with a cloud-based big data application platform, offering ultra-high computing power and integration, and supporting a vast array of application software. The platform's flexible adaptability in terms of vehicle models, configurations, and software meets diverse and personalized user needs, providing users with a constantly evolving and intelligent driving experience.

Adhering to the principle of "safety is the ultimate luxury," the Seres Magic Cube Platform utilizes an industry-first "intelligent safety" system. This system defines safety across the entire user driving scenario, encompassing remote use, the driving process, and pre-, during-, and post-accident stages. It covers nine safety domains, including active safety, passive safety, and information privacy security, building over 180 safety scenarios that span the entire vehicle lifecycle, creating an intelligent and safe mobile space that meets users' comprehensive safety needs.

The empowerment of the "intelligent safety" system has resulted in significant safety certification achievements for the AITO M9. The AITO M9 achieved a C-NCAP rating of 93.9%, earning the highest five-star safety rating in history. It also passed TOPSafety's industry-first dual-side impact test for the passenger seat; in China Automotive Technology & Research Center's super-collision test, it withstood impacts from a heavy-duty truck from both the front and rear, achieving a perfect score of six As; and it won the NESTA electromagnetic safety award, demonstrating leading status in electromagnetic safety.

Platform Empowers Leading Product Sales

The leading capabilities of the Seres Magic Cube Platform stem from Seres' long-term commitment to R&D investment. Seres' R&D expenditure consistently exceeds 10% of its revenue, significantly higher than the industry average. Simultaneously, Seres proactively recruits top technical talent. By the end of 2023, Seres had 4,955 R&D personnel, representing over one-third of its total workforce.

Powered by a range of cutting-edge technologies, AITO series products have rapidly gained market recognition. In 2024, the AITO New M7 achieved cumulative deliveries exceeding 190,000 units; the AITO M9 surpassed 200,000 pre-orders within 12 months of its launch, holding the top spot in the Chinese market for luxury vehicles priced at 500,000 RMB and above for eight consecutive months, setting a benchmark for the 2024 Chinese luxury automotive market.

The century-long history of the automotive industry demonstrates that leading technological capabilities are the core competitiveness of sustainable development for automakers. Undoubtedly, the Magic Cube Platform will become a crucial technology for Seres' future success in the NEV market. Its flexible scalability will give it a first-mover advantage in future market competition and will continue to lead the "new luxury" automotive market.

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