Bilibili's 2025 Industry White Paper: Daily Active Users Exceed 100 Million, Gen Z Tech Users Become the Main Force

Bilibili's 2025 Industry White Paper: Daily Active Users Exceed 100 Million, Gen Z Tech Users Become the Main Force

Bilibili's 2025 Industry White Paper: Daily Active Users Exceed 100 Million, Gen Z Tech Users Become the Main Force

Bilibili (B Station) recently released its "2025 Bilibili Mobile and PC Industry White Paper," detailing its latest user and business data, showcasing significant growth in user scale and content ecosystem. Data shows that Bilibili's Daily Active Users (DAU) have surpassed 107 million, and Monthly Active Users (MAU) have reached a remarkable 348 million, both setting new historical highs. These figures strongly demonstrate Bilibili's continuously growing user stickiness and expanding platform influence.

The white paper particularly highlights Bilibili's vast tech-interested user base. Data reveals over 200 million users with an interest in technology, forming a significant part of Bilibili's user foundation and playing a crucial role in the platform's content ecosystem development. Remarkably, 70% of this massive tech-interested user group falls within the 18-30 age range, generally considered Gen Z currently the most active internet user group with a high enthusiasm and thirst for knowledge concerning emerging technologies and cutting-edge advancements. Furthermore, 70% of Bilibili's tech-interested users are male, aligning with the generally male-dominated tech industry and further confirming the platform's appeal to male users with its tech content.

Impressively, the penetration rate of users from 985 and 211 universities (top universities in China) on Bilibili reaches 82%. This indicates that Bilibili's tech content quality has earned recognition from highly educated users, demonstrating its professionalism and authority. The participation of this user group undoubtedly elevates the overall quality of Bilibili's tech content and lays the foundation for attracting more high-quality content creators.

In terms of tech content, Bilibili's total views in 2024 exceeded 24 billion, again demonstrating its strong influence in the tech content field. Data shows that the daily output of AI content on Bilibili increased by 55% year-on-year, and the daily playback volume reached 20 million, a year-on-year increase of 80%. These figures indicate that AI, as one of the hottest tech fields in recent years, has garnered significant attention and popularity on Bilibili, reflecting the platform's keen insight and rapid response to emerging tech trends. Bilibili has not only successfully seized the growth opportunities in the AI field but also provided users with abundant AI-related content, satisfying their urgent need for AI knowledge and applications.

In conclusion, Bilibili's 2025 Industry White Paper data fully demonstrates Bilibili's strong user base, thriving tech content ecosystem, and accurate grasp of future tech trends. Its DAU exceeding 100 million, high proportion of young and highly educated users, and the explosive growth of AI content all suggest that Bilibili will continue to maintain a leading position in the future tech content field, becoming an important platform for young tech enthusiasts to acquire information and engage in learning and exchange. Bilibili is not merely a video platform; it's a crucial battleground for the dissemination and exchange of technological knowledge.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])