Tmall Partners with UnionPay's Cloud QuickPay to Launch One-Click Government Subsidy Redemption

Tmall Partners with UnionPay's Cloud QuickPay to Launch One-Click Government Subsidy RedemptionOn January 8th, Tmall and China UnionPay formed a strategic partnership, officially integrating Cloud QuickPay (Yun Shan Fu) payment channels. This means consumers can now directly redeem government subsidies offered through Cloud QuickPay within the Taobao app, eliminating the need to switch to other applications

Tmall Partners with UnionPay's Cloud QuickPay to Launch One-Click Government Subsidy Redemption

On January 8th, Tmall and China UnionPay formed a strategic partnership, officially integrating Cloud QuickPay (Yun Shan Fu) payment channels. This means consumers can now directly redeem government subsidies offered through Cloud QuickPay within the Taobao app, eliminating the need to switch to other applications. This streamlined process significantly enhances user experience. Tmall becomes the first e-commerce platform to enable seamless, jump-free redemption of Cloud QuickPay government subsidies, initially piloting in Sichuan province with plans for nationwide rollout. This collaboration not only offers consumers a convenient subsidy redemption method but also signifies a significant innovation and upgrade in government subsidy distribution.

Since the launch of national subsidy policies in 2025, Tmall has been a major online distribution platform for government subsidies nationwide, actively responding to national calls, promoting digital economic development, and ensuring precise delivery of welfare policies to consumers. To date, 15 provinces and municipalitiesincluding Hubei, Jiangsu, Zhejiang, Shandong, Shanghai, Jilin, Hunan, Fujian, Guangxi, Guangdong, Hainan, Liaoning, Anhui, Sichuan, and Guizhouhave chosen Tmall as their platform for distributing government subsidies, demonstrating wide coverage and significant public benefit.

To facilitate quick and easy access to subsidy information and redemption, Taobao app launched a dedicated "Government Subsidies" section. Users can simply search "Government Subsidies" within the Taobao app to access this section directly. This section not only aggregates subsidy information released by various local governments but also provides clear and concise redemption instructions, guiding consumers to easily understand and claim subsidies they qualify for.

Furthermore, the Taobao app launched a "Government Subsidies" mini-program. Leveraging user location information, this mini-program intelligently identifies available subsidies and eligible products based on the user's location, significantly improving the efficiency of subsidy search and redemption. Without manual searching, the system automatically recommends eligible subsidies, saving time and effort, and truly achieving a one-stop subsidy redemption experience.

To maximize convenience, Taobao app added a "Subsidy Eligibility" check entry to product detail pages. While browsing products, consumers can click the "Subsidy Eligibility" button on the product detail page to quickly check if the product is eligible for government subsidies, as well as the specific subsidy amount and eligibility requirements. This feature further enhances the consumer shopping experience, providing clearer understanding of the actual product price and enabling more informed purchasing decisions.

This collaboration between Tmall and Cloud QuickPay is a successful example of deep integration between e-commerce and financial payment platforms, representing a valuable attempt to innovate government subsidy distribution. Through technological optimization and a simplified redemption process, Tmall effectively lowers the threshold for consumers to claim subsidies, improving the coverage and utilization rate of government subsidy policies, resulting in a win-win situation for the government, businesses, and consumers.

As a leading e-commerce platform in China, Tmall is committed to providing consumers with more convenient and high-quality services. This partnership with Cloud QuickPay is a significant demonstration of Tmall's active fulfillment of social responsibility and service to national strategies. In the future, Tmall will continue collaborating with various parties, exploring more innovative models, offering more benefits to consumers, and contributing to the development of the digital economy.

The successful implementation of this collaboration also provides a valuable reference for other e-commerce platforms. By deeply cooperating with financial payment platforms, other e-commerce platforms can optimize the government subsidy distribution process, enhance user experience, and better serve consumers. With continuous technological advancements and policy improvements, we believe government subsidy disbursement will become increasingly convenient and efficient, benefiting more people.

This strong partnership between Tmall and Cloud QuickPay creates a convenient channel for government subsidy redemption, providing tangible convenience for consumers and pointing the way for the future development of the digital economy. Through technological innovation and collaborative model exploration, we believe that more convenient welfare policies will be implemented in the near future, allowing more people to enjoy the benefits of these policies. We can expect more similar collaborations in the future, jointly promoting the precise and efficient implementation of government subsidy policies, further enhancing the sense of gain, happiness, and security among the people. Tmall's initiative sets a positive example for other e-commerce platforms, and we believe more platforms will join this effort, jointly promoting the optimization and upgrading of government subsidy distribution models, and contributing to the construction of a more comprehensive social security system.

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