Guochao (National Tide) Cultural and Creative Industry: The Rise of the Card Game Economy and the Global Expression of Chinese Cultural Confidence

Guochao (National Tide) Cultural and Creative Industry: The Rise of the Card Game Economy and the Global Expression of Chinese Cultural ConfidenceIn recent years, Guochao culture, particularly the "Guzi economy" (referring broadly to the cultural and creative derivative product economy), has demonstrated strong growth and significant influence in the development of China's cultural industry. According to iResearch data, the size of China's "Guzi economy" market reached 120

Guochao (National Tide) Cultural and Creative Industry: The Rise of the Card Game Economy and the Global Expression of Chinese Cultural Confidence

In recent years, Guochao culture, particularly the "Guzi economy" (referring broadly to the cultural and creative derivative product economy), has demonstrated strong growth and significant influence in the development of China's cultural industry. According to iResearch data, the size of China's "Guzi economy" market reached 120.1 billion yuan in 2023, and is projected to continue growing to surpass 308.9 billion yuan by 2029. This booming market not only drives the iterative upgrading of the cultural industry and satisfies the personalized expression and social needs of the younger generation, but also plays an increasingly important role in promoting the dissemination of Chinese culture globally.

Trading card games, a crucial component of the "Guzi economy," have injected new vitality into the prosperity of China's contemporary cultural and creative industry. Companies like Kayou Animation, while upholding cultural confidence, actively explore innovation and have achieved remarkable success in the rise of the card game industry. Xu Lin, former State Council Councillor and former Director-General of the Confucius Institute Headquarters, emphasized at the "Guochao Culture Innovation and Development Action Consensus" press conference that the card game industry, as a new industry and consumption model, and also a new medium and form of dissemination, needs to continuously strengthen its sense of responsibility and shoulder the cultural mission of leading enterprises. Xu Lin believes that card game companies should actively promote Guochao culture's "going global," innovatively developing Chinese cultural and creative products loved by consumers worldwide, telling Chinese stories with Chinese manufacturing, and showcasing the unique charm of Chinese culture to the world.

Zhang Xiaoming, a researcher at the Institute of Philosophy, Chinese Academy of Social Sciences, elaborated on the significance of the card game industry from the perspective of industrial upgrading. He believes that the emergence of the card game industry is essentially an upgraded version of the licensing industry. It innovates the development model of the animation industry and opens up new directions for the innovative development of traditional culture. Zhang Xiaoming emphasizes that card games, as a new type of communication medium, have unique advantages and can effectively promote the innovative expression and dissemination of excellent traditional Chinese culture, making it easier for the public to accept and understand. He believes that the development of the card game industry is not just about increasing economic benefits, but also an important contribution to the inheritance and development of Chinese culture.

Professor Wei Pengju, Dean of the Cultural Economics Research Institute at Central University of Finance and Economics, viewed the "Guochao fever" from a more macroscopic perspective as a vivid practice of "cultural economics and the economization of culture." He points out that the core of Guochao is cultural self-awareness and cultural confidence; the vitality of humanistic spirit can drive economic activity. This positive empowerment of culture and economy is a fundamental issue in humanistic economics. Professor Wei Pengju believes that the key to the sublimation from cultural economics to humanistic economics lies in "people," and the ultimate focus of the humanistic economic value of Guochao lies in how to cultivate people through culture and achieve sustainable development of culture and economy.

Lu Dazhen, Vice President of Kayou Animation, shared Kayou's practical experience in promoting the innovation and development of Guochao culture at the press conference. He stated that Kayou consistently adheres to the development philosophy of "technology-based and innovation-driven," building a high-tech enterprise "future factory" through intelligent manufacturing and independent research and development to improve production efficiency and product quality. At the same time, Kayou upholds the concept of "rooted in culture, leading the trend," aiming to build a leading pan-entertainment brand in China and strive to integrate traditional Chinese cultural elements into modern entertainment products to better meet the aesthetics and preferences of contemporary young people. Lu Dazhen emphasized that Kayou's successful practice proves that upholding cultural confidence and promoting cultural innovation are key factors in the prosperous development of the Guochao cultural and creative industry.

Experts attending the conference unanimously agreed that the innovative expression of traditional culture needs to be closely integrated with technology and manufacturing to better adapt to modern market demands. It is also necessary to closely monitor the aesthetic needs and values of young consumers to accurately grasp market trends and create more popular products. Experts emphasized that when designing products and marketing, the cultural preferences and consumption habits of the younger generation should be fully considered, and newer forms of expression should be actively explored. Only by truly understanding and meeting the needs of young consumers can the dissemination and development of Guochao culture be better promoted.

When discussing the value and bottlenecks of cultural export, experts stated that the "going global" of Chinese culture requires actively exploring diversified cultural dissemination paths and strengthening exchanges and cooperation with international markets to effectively overcome obstacles such as language and cultural differences. Experts suggested that enterprises should strengthen their international strategic layout, actively participate in international cultural exchange activities, and enhance their international brand influence. It is also necessary to pay attention to learning and applying cross-cultural communication skills to better showcase China's cultural charm to the world. Only through continuous efforts and innovation can Guochao culture shine on the world stage and achieve the global dissemination of Chinese culture.

The continued growth of the "Guzi economy" and the rapid development of the card game industry demonstrate the enormous potential and vitality of China's cultural industry. With the advancement of technology and the continuous innovation of the cultural and creative industry, more cultural and creative products with Chinese characteristics and an international perspective will emerge in the future, helping Chinese culture to go global and making greater contributions to global cultural exchange and cooperation. This requires not only the efforts of enterprises themselves, but also policy support from government departments and the joint participation of all sectors of society. Only by forming a joint force can we better promote the healthy development of China's cultural industry, allowing "Guochao" to continue to lead cultural trends and inject new vitality into China's economic development.

The continued warming of the "Guochao fever" not only reflects the enhancement of Chinese cultural confidence but also embodies the vigorous development of China's cultural industry. The sublimation from cultural economics to humanistic economics reflects the positive contribution of China's cultural industry to social values. The rise of the card game economy, as a successful case of the "Guzi economy," provides valuable reference for other cultural industries. In the future, how to better combine technological innovation, meet the needs of young consumers, and explore more diversified cultural dissemination paths will be an important topic for promoting the continued development of the Guochao cultural and creative industry. This is also a concrete manifestation of Chinese cultural confidence and an important contribution to global cultural exchange. Continued attention to cultural confidence, continuous innovation, and continuous development are the key to promoting the continuous prosperity of the Guochao cultural and creative industry and even the entire Chinese cultural industry.

By analyzing the current situation of the "Guzi economy" and the card game industry, we can more clearly see the development opportunities and challenges of China's cultural industry in the context of globalization. In the future, the "Guzi economy" and the card game industry will continue to develop and contribute more to the global expression of Chinese cultural confidence. This requires the joint efforts of enterprises, the government, and all sectors of society to form a united force to promote the healthy and sustainable development of China's cultural industry, allowing Chinese culture to shine even more brilliantly on the world stage.

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