Kuaishou 2024 Annual Data Report: A Deep Dive into Flow, Power, and the Symphony of Everyday Life

Kuaishou 2024 Annual Data Report: A Deep Dive into Flow, Power, and the Symphony of Everyday LifeOn January 10, 2024, the Kuaishou Big Data Institute officially released the "Kuaishou 2024 Annual Data Report" (hereinafter referred to as the "Report"). This marks the seventh consecutive year Kuaishou has published an annual data report

Kuaishou 2024 Annual Data Report: A Deep Dive into Flow, Power, and the Symphony of Everyday Life

On January 10, 2024, the Kuaishou Big Data Institute officially released the "Kuaishou 2024 Annual Data Report" (hereinafter referred to as the "Report"). This marks the seventh consecutive year Kuaishou has published an annual data report. Themed "Flow, Power," the report delves into the community trajectories of ordinary Kuaishou users, vividly showcasing how users in 2024 leveraged trending content creation, live streaming learning, and other methods to transform their lives and illustrate the charm of everyday life. The report, with its detailed data and rich content, comprehensively demonstrates the platform's vibrant growth and positive impact over the past year.

The Explosion of Trending Events and Increased User Engagement

Report data reveals that the total play count of trending events on Kuaishou in 2024 reached an astonishing 380 billion views, while the number of times users actively searched for these events exceeded 110 million. This data fully reflects the platform's strong content appeal and users' enthusiastic participation.

The report highlights several trending events that garnered widespread attention, encompassing both societal and entertainment topics. For instance, the event "Erbin, You Make Me Feel Strange" sparked heated discussions on the platform, demonstrating Kuaishou's attention to and discussion of social phenomena. The highly anticipated game "Black Myth: Wukong" also became a hot topic, attracting numerous gaming enthusiasts to participate in discussions and sharing. The globally focused "Paris Olympics" further ignited users' creative passion, with a large number of users creating short videos to cheer on Olympic athletes, promoting the widespread dissemination of sports culture.

The report also underscores the unique charm of Kuaishou's organically generated trending topics. For example, the simple yet heartwarming event "After I Finish Planting Wheat, I'll Head South," and the vibrant and creative "Young People's Square Dancing," showcase the diversity of the Kuaishou community's content and the powerful creativity of its users. These organically trending topics not only enrich the platform's content ecosystem but also reflect the unique cultural atmosphere and user values of the Kuaishou community.

In responding to sudden events, Kuaishou displayed its strong sense of social responsibility. Taking the "Guizhou Wildfire" as an example, over 110,000 users participated in creating related content, cheering on rescue workers and praying for the affected areas, demonstrating the unity and care of Kuaishou users in the face of social crises.

The Flourishing Creative Ecosystem and the Positive Contributions of Creators

In 2024, the number of trending video creators on the Kuaishou platform reached an impressive 19 million, reflecting the platform's attractiveness to creators and the thriving creative ecosystem. These creators not only participated in discussions and creation related to trending events but also actively expressed their personal emotions and aspirations. For example, the topic "I Want to Say I'll Love You a Little More" attracted 430,000 creators, showcasing the diversity and richness of emotional expression among Kuaishou users.

During the Paris Olympics, 110,000 users participated in creating content related to the event, using short videos to cheer on athletes and share their joy and emotion. This content not only enriched the dissemination of the Olympics but also demonstrated Kuaishou's positive role in promoting the spread of sports culture.

Live Interaction and Close-Knit Community Connections

Report data shows that as of July 2024, Kuaishou's daily live streams and short video plays reached the hundreds of billions, with a year-on-year increase of 12.4% in daily plays. This data indicates that Kuaishou's live stream and short video content continue to be popular with users and maintain strong growth momentum.

More importantly, the report points out that over 75% of daily active users interact with creators on their following pages and in pan-private domains, reflecting the platform's strong community stickiness and user engagement. This close-knit community connection not only promotes content creation and dissemination but also enhances interaction and connections among users, creating a more active and vibrant community ecosystem.

Inheritance of Intangible Cultural Heritage and Support for Rural Revitalization

Kuaishou has played a positive role in the inheritance of intangible cultural heritage. The report shows that the number of Kuaishou users deeply interested in intangible cultural heritage has exceeded 95 million. These users learn about intangible cultural heritage through live streaming and other methods, giving new life to ancient crafts. Kuaishou provides new channels and platforms for the inheritance and development of intangible cultural heritage, promoting the protection and dissemination of traditional culture.

Furthermore, Kuaishou actively supports rural revitalization. Eight million users daily "follow" agricultural creators on the Kuaishou platform, paying attention to rural life and supporting agricultural development. This data reflects Kuaishou's social value and social responsibility, and showcases the platform's positive role in promoting urban-rural development.

The Booming Creator Economy and the Transmission of Positive Energy

In 2024, creators on the Kuaishou platform achieved considerable income. The report shows that the number of creators with a monthly income exceeding 10,000 yuan increased by 14% year-on-year. The average income of general knowledge creators reached 13,000 yuan, with 59.4% coming from tier-3 and lower-tier cities. The average total income of intangible cultural heritage creators increased by 55% year-on-year, and monetization for agricultural creators also became easier. This data shows that Kuaishou provides creators with good monetization channels and development space, promoting the booming development of the creator economy.

Creators' income not only stems from the creation of high-quality content but also benefits from Kuaishou's continued support and incentives for creators. Kuaishou employs various support policies and incentive mechanisms to help creators improve their creative abilities, increase their income, and realize their self-worth.

Beyond economic benefits, Kuaishou users also transmit positive energy through the platform. For example, the story of Kuaishou users @Wheat Aunt and @Big Ice meeting in a live stream, with the phrase "After I finish planting wheat, I'll head south," warmed the hearts of countless people and sparked widespread attention. The Kuaishou exclusive documentary "After I Finish Planting Wheat, I'll Head South" had over 40 million views and over 400 million exposures across the internet, showcasing the warmth and strength of Kuaishou users and reflecting the platform's social responsibility in actively disseminating positive energy.

Conclusion: A Warm Community, Continuing Forward

The Kuaishou 2024 Annual Data Report comprehensively demonstrates the platform's outstanding achievements over the past year in content creation, community interaction, the creator economy, and social responsibility. In the future, Kuaishou will continue to build a warm community, encouraging users to record every aspect of life, using high-quality short videos and live stream content to allow more ordinary people to see each other, igniting the warmth of everyday life and conveying more forward-moving power. This report is not only a summary of the past year's work but also a guide for future development, demonstrating Kuaishou's determination and confidence in continued progress.

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