Li Ziqi Appointed Ambassador for Douyin's "Hundred Young Intangible Cultural Heritage Plan" to Revitalize Heritage Transmission

Li Ziqi Appointed Ambassador for Douyin's "Hundred Young Intangible Cultural Heritage Plan" to Revitalize Heritage TransmissionOn January 16, 2024, the "A Glimpse of Millennia 2025 Douyin Splendid Heritage Gala" was grandly held in Beijing. Highly anticipated food blogger Li Ziqi, after a three-year hiatus, made a stunning appearance two months after her return to Douyin, serving as the ambassador for Douyin's "Hundred Young Intangible Cultural Heritage Plan

Li Ziqi Appointed Ambassador for Douyin's "Hundred Young Intangible Cultural Heritage Plan" to Revitalize Heritage Transmission

On January 16, 2024, the "A Glimpse of Millennia 2025 Douyin Splendid Heritage Gala" was grandly held in Beijing. Highly anticipated food blogger Li Ziqi, after a three-year hiatus, made a stunning appearance two months after her return to Douyin, serving as the ambassador for Douyin's "Hundred Young Intangible Cultural Heritage Plan." She shared the stage with Wang Fawan, a national-level inheritor of woodblock printing, and Hu Guangjun, a national-level inheritor of Shu brocade weaving, along with his apprentice Chen Xingyu, to discuss the future of intangible cultural heritage preservation. At the gala, Li Ziqi received the "2024 Douyin Intangible Cultural Heritage Awards Annual Influential Creator" award, recognizing her outstanding contributions to the dissemination of intangible cultural heritage.

Li Ziqi's return to Douyin was a resounding success. Two months prior, her return with a series of short videos focusing on intangible cultural heritage techniques like lacquerware, quickly garnered nationwide attention. As Douyin's most followed blogger, her first comeback video surpassed 100 million views on the day of release, and her follower count exceeded 50 million the next morning, an increase of nearly 5 million, demonstrating her immense influence and appeal. This was no accident; as early as March 2024, Li Ziqi had apprenticed under woodblock printing inheritor Wang Fawan, diligently learning and mastering this valuable intangible cultural heritage technique. Prior to this, she had also studied Shu embroidery under master Meng Dezhibi, vividly showcasing the exquisite craftsmanship and unique cultural charm through her videos.

Her appointment as ambassador for the "Hundred Young Intangible Cultural Heritage Plan" signifies a deeper collaboration between Li Ziqi and Douyin, with a greater focus on promoting and disseminating intangible cultural heritage. At the gala, Li Ziqi emotionally expressed, "I've studied under both Mr. Wang Fawan and Mr. Hu Guangjun, and I've seen their passion, dedication, and commitment to preserving intangible cultural heritage." She pledged to continue using her influence to diligently promote traditional culture and urged more people to pay attention to intangible cultural heritage inheritors and related projects. She specifically encouraged the audience to follow and actively participate in the "Hundred Young Intangible Cultural Heritage Plan," working together to contribute to the preservation and development of intangible cultural heritage.

Douyin's "Hundred Young Intangible Cultural Heritage Plan" aims to support young, trendy, diverse, and creative creators and high-quality content. By employing a youthful approach, it aims to break through traditional communication barriers and facilitate the dissemination of niche intangible cultural heritage and unique cultural projects, raising awareness and renewing interest in traditional culture. The plan will leverage online and offline training, the exploration of trending projects, and city collaborations to cultivate 1,000 outstanding traditional culture creators and create 10 intangible cultural heritage projects with over 100 million views, injecting new vitality into the preservation of intangible cultural heritage.

The collaboration between Li Ziqi and Douyin's "Hundred Young Intangible Cultural Heritage Plan" will undoubtedly bring new opportunities for intangible cultural heritage promotion. In the future, both parties will engage in deeper collaboration to explore more effective methods of dissemination, making more intangible cultural heritage techniques known and appreciated by the public and showcasing the unique intangible cultural heritage features of more cities. This will extend beyond video production and dissemination to encompass online and offline activities, interactive experiences, and other formats, aiming for broader and more profound dissemination.

In recent years, more and more intangible cultural heritage inheritors, like Li Ziqi, have chosen to join the Douyin platform, leveraging short videos and live streaming to share their stories and revitalize traditional culture among younger generations. This highlights the important role of new media technologies in the preservation of intangible cultural heritage. The Douyin platform actively responds to the national call for intangible cultural heritage protection and actively promotes its dissemination and development. The "2024 Douyin Intangible Cultural Heritage Data Report" shows that over the past year, the cumulative share of videos related to national-level intangible cultural heritage on Douyin increased by 36% year-on-year; the number of videos related to endangered national-level intangible cultural heritage increased by 33% year-on-year. These data powerfully demonstrate Douyin's significant achievements in intangible cultural heritage dissemination and provide a solid data foundation for its future preservation and development.

Li Ziqi, a beloved food blogger, has undeniable influence. Her dedication to intangible cultural heritage preservation injects new vitality into the field. She not only shows respect and love for intangible cultural heritage techniques through her learning and practice but also educates the public about intangible cultural heritage knowledge and increases public awareness through her video creations. Her involvement attracts more young people's attention and finds new paths for intangible cultural heritage preservation.

The launch of the Douyin "Hundred Young Intangible Cultural Heritage Plan" also marks a significant step forward in Douyin's efforts in intangible cultural heritage protection. The implementation of this plan will help promote the innovative development of intangible cultural heritage, allowing more projects to reach a wider audience and offering greater recognition and support to more intangible cultural heritage inheritors. This will contribute significantly to the preservation and development of Chinese traditional culture. Li Ziqi's participation will undoubtedly inject new momentum into this plan and provide strong support for the preservation and development of intangible cultural heritage.

In the future, we look forward to the collaboration between Li Ziqi and Douyin's "Hundred Young Intangible Cultural Heritage Plan" bringing more surprises to intangible cultural heritage preservation, enabling more people to know, understand, and love Chinese traditional culture, and allowing excellent traditional Chinese culture to shine even brighter in the new era. This is not only Li Ziqi's personal responsibility and Douyin's social responsibility but also the direction of collective efforts throughout society. Through continuous efforts, the path to the preservation and development of Chinese intangible cultural heritage will undoubtedly become brighter and smoother. Li Ziqi's success story also provides valuable experience and references for other intangible cultural heritage inheritors, serving as an exemplary role model for more people to participate in intangible cultural heritage preservation.

In the Internet age, effectively preserving and developing intangible cultural heritage is a topic worthy of in-depth exploration. Douyin's "Hundred Young Intangible Cultural Heritage Plan" and the efforts of intangible cultural heritage promoters like Li Ziqi provide a positive direction for exploration. We believe that more people will join this effort in the future, contributing together to the preservation and development of excellent traditional Chinese culture. This requires not only government support and guidance but also the joint efforts of all sectors of society, and the active participation and exemplary role of outstanding cultural heritage promoters like Li Ziqi. Only in this way can we better protect and preserve excellent traditional Chinese culture, allowing it to bloom even more brilliantly in the new era.

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