WeChat lost, the school won, and the merchant behind it laughed, but the winning method was too crude

Recently, a WeChat Pay fee dispute has caused widespread controversy. WeChat Pay announced that it would withdraw 0

Recently, a WeChat Pay fee dispute has caused widespread controversy. WeChat Pay announced that it would withdraw 0.6% of the service charge from university merchants, which caused dissatisfaction and protest from several universities such as Northwestern University.

In fact, the contradiction caused by the WeChat Pay rate is not between WeChat and college students, but between WeChat and college merchants. The reason why WeChat Pay proposes to charge service fees is to share the profits of campus merchants. University merchants operate on campus, and their interests are directly related to the profitability of the school. The purpose of WeChat Pay is to obtain more benefits while providing convenient payment channels. From a business logic perspective, WeChat's approach has no flaws. However, the unwillingness of universities to hand over this portion of profits has led to a conflict between WeChat and the school.

The Merchant Benefits Behind Universities

From the WeChat Pay rate, the 0.6% rate is for merchants, not students. However, college students and the public are being utilized by universities, becoming the focus of conflict transfer. Many people think that the WeChat Pay rate is high, so they stop using this payment method. This is no problem at all. However, borrowing from public opinion to exert pressure and transfer conflicts is very unethical. In fact, WeChat Pay is not bad for college students and the public, they are just innocent victims.

The merchants behind have maximized their interests, while WeChat Pay has been forced to yield. WeChat lost, the school won, but the people behind it were laughing. However, this means of winning is too crude. As a company, WeChat should have a sense of business ethics. I believe that as long as both parties can engage in rational dialogue and negotiate fairly, a solution that is acceptable to both parties will be found.

Protection of interests within university campuses

From the perspective of the school, they hope to maximize the protection of their own interests. University merchants operate directly on campus, and their profits are the profitability of the school. If * * pays and charges handling fees, it will inevitably affect the profits of campus merchants. Therefore, it is understandable that the school opposes WeChat Pay charging service fees.

However, for schools, it is improper to regard the high rate of WeChat Pay as harmful to students by transferring contradictions. This will only make students mistakenly believe that WeChat Pay is unreasonable and more misleading.

Looking for more proactive solutions

In view of the WeChat Pay fee crisis, we should treat it rationally and find solutions. As a company, Tencent should balance commercial interests and user needs, and find a mutually acceptable solution through negotiation and communication. Schools should also stand in the perspective of students and the public, and properly solve the problem of WeChat Pay, instead of transferring it to students.

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