360's Zhou Hongyi Fuels EV Sales with "Nano AI Search Giveaway": Stimulating Consumption and Boosting Domestic New Energy Vehicle Development

360's Zhou Hongyi Fuels EV Sales with "Nano AI Search Giveaway": Stimulating Consumption and Boosting Domestic New Energy Vehicle DevelopmentOn January 26th, Zhou Hongyi, founder of 360 Group, officially launched the "Stimulate Consumption, Promote Domestic Brands Nano AI Search Giveaway of 100 New Energy Vehicles" campaign. This initiative, aimed at boosting consumption and promoting the development of domestically produced new energy vehicles (NEVs), began accepting entries on January 26th via the Nano AI Search app

360's Zhou Hongyi Fuels EV Sales with "Nano AI Search Giveaway": Stimulating Consumption and Boosting Domestic New Energy Vehicle Development

On January 26th, Zhou Hongyi, founder of 360 Group, officially launched the "Stimulate Consumption, Promote Domestic Brands Nano AI Search Giveaway of 100 New Energy Vehicles" campaign. This initiative, aimed at boosting consumption and promoting the development of domestically produced new energy vehicles (NEVs), began accepting entries on January 26th via the Nano AI Search app. The first 100 winners of domestically produced NEVs will be drawn on February 12th, 2025 (Lunar Lantern Festival). The entire campaign is expected to last a year, aiming to contribute to China's economic prosperity and enhance market awareness of domestic NEVs through giveaways and other initiatives.

Zhou Hongyi stated that the campaign's purpose is to respond to the national economic directive of "innovating diversified consumption scenarios and promoting increases in consumption volume, quality, and efficiency." He believes that giving away 100 domestic NEVs will not only directly stimulate consumption but also enhance consumer confidence and recognition of domestically produced NEVs. He recalled his "Sell My Maybach, Embrace Domestic New Energy Vehicles" public donation campaign last year, where he purchased over a dozen domestic NEVs in a year, personally practicing and actively promoting them to contribute to the national auto industry. This action generated billions of views and more importantly, shifted consumer perception, gradually breaking the blind pursuit of foreign luxury cars and fostering recognition of the technological advancement and safety of domestic NEVs, leading consumers to believe driving a domestic NEV is "more prestigious."

Zhou Hongyi noted that he observed many entrepreneurs switching to domestically produced NEVs last year, which pleased him and confirmed the rapid rise of domestic NEVs. He emphasized that this shift is significant, symbolizing that foreign luxury cars no longer hold an absolute dominant position, and that domestically produced intelligent and connected NEVs are disrupting the traditional definition of luxury cars and have a broader development space. He stated that he will continue to promote the popularization of domestic NEVs this year. To this end, this campaign carefully selected high-quality and cost-effective national car brands and will give away 100 vehicles free of charge while adhering to legal and regulatory compliance, further promoting the popularization and development of domestic NEVs. He firmly believes that China's NEV industry is at the forefront of the world and hopes that this campaign will strengthen public confidence in domestic NEVs, encouraging consumers to actively purchase and switch to them, thereby stimulating consumption and promoting economic prosperity.

In addition to 100 domestically produced NEVs, 360 Nano AI Search's giveaway will also offer various prizes, including domestic AI hardware and software products, to reward users. Specific details and the drawing schedule can be found on the Nano AI Search app.

As the platform hosting the giveaway, 360 Nano AI Search is a new AI search product launched by 360 Company at the end of last year. Its core functions are "photographic inquiry, voice search, and direct answers." Unlike traditional search engines that require users to filter information from numerous search results, Nano AI Search accurately understands user intent, rapidly integrates all information, and provides direct answers, greatly improving user experience. This offers a significant advantage over the thousands of search results and links provided by traditional search engines.

The Nano AI Search product manager introduced that since its November launch, the product has undergone continuous iteration and upgrades. Especially during the Spring Festival, the Nano AI Search app launched a new version, providing users with more convenient and richer features. Whether addressing various questions during family gatherings or helping children with homework, Nano AI Search can handle it, thanks to its built-in 16 excellent domestic large language models, including the powerful domestic reasoning large language model DeepSeek-R1, which can efficiently solve various problems.

Furthermore, Nano AI Search recently upgraded its AI creation capabilities, such as "generate images from a sentence" and "generate music short videos from an image," which are very popular among users. During the Spring Festival, Nano AI Search also launched 17 Spring Festival-themed special effects, allowing users to create personalized New Year greetings videos and add fun to the holiday. These new features replace traditional text-based New Year greetings, providing users with a more technologically advanced and interactive experience.

Zhou Hongyi expressed his hope to make Nano AI Search an entry-level product for the public to understand, learn, use, and master AI. He believes that this campaign will increase the reach of domestic AI products, improve public awareness and use of AI, and further promote the popularization and application of AI technology. By combining the vehicle giveaway with AI product promotion, 360 Company aims to achieve two goals: stimulating consumption and promoting the development of the domestic NEV and AI industries. This reflects the company's commitment to social responsibility and its contribution to national economic development. This campaign is not just a promotional event but also a positive attempt to promote technological progress and consumption upgrades.

This campaign will undoubtedly become a significant milestone in the history of the development of the domestic NEV and AI industries, with its influence extending far beyond a simple vehicle giveaway. It demonstrates the company's accurate grasp of the direction of national economic development and its firm confidence in technological innovation and industrial upgrading. Through this innovative marketing approach, 360 Company has not only enhanced its brand image but also brought tangible benefits to more people, contributing to the sustained prosperity of the Chinese economy. Simultaneously, the campaign reaffirms the booming development of domestic NEVs and AI technologies and their growing market competitiveness.

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