Seres AITO: January 2025 Sales Surpass 17,000 Units, AITO M9 Maintains Top Spot in Luxury Car Sales for Ten Consecutive Months
Seres AITO: January 2025 Sales Surpass 17,000 Units, AITO M9 Maintains Top Spot in Luxury Car Sales for Ten Consecutive MonthsOn February 4, 2025, Seres released its January 2025 production and sales report, revealing total new energy vehicle sales of 17,906 units. Among these, the AITO M9 series achieved remarkable deliveries of 12,483 units, marking ten consecutive months as the sales leader in China's luxury car market (over RMB 500,000)
Seres AITO: January 2025 Sales Surpass 17,000 Units, AITO M9 Maintains Top Spot in Luxury Car Sales for Ten Consecutive Months
On February 4, 2025, Seres released its January 2025 production and sales report, revealing total new energy vehicle sales of 17,906 units. Among these, the AITO M9 series achieved remarkable deliveries of 12,483 units, marking ten consecutive months as the sales leader in China's luxury car market (over RMB 500,000). This outstanding performance further solidifies AITO's position in the high-end new energy vehicle market and sets a strong foundation for Seres in 2025.
The continued strong sales of the AITO M9 are inseparable from its excellent product strength and brand influence. As a panoramic intelligent flagship SUV, the AITO M9 has won the favor of numerous consumers with its advanced intelligent technology configuration, comfortable driving experience, and powerful performance. Holding the top spot in the over-RMB 500,000 luxury car segment for ten consecutive months fully demonstrates its market competitiveness and user recognition. Furthermore, the AITO M9 made a stunning appearance at the 2025 CCTV Spring Festival Gala, with 780 vehicles acting as "dancers" in a spectacular performance alongside the China National Artistic Gymnastics Team, perfectly blending art, sports, and technology to showcase the vibrant development and technological prowess of Chinese new energy vehicle brands to the world.
Notably, the new AITO M7 also maintained its top sales position among 300,000-level Chinese new energy vehicles, further highlighting Seres' strong competitiveness in the luxury new energy SUV market. Since its launch at the end of 2021, the AITO series has accumulated sales exceeding 500,000 units in just over three years. This milestone achievement not only signifies the rapid development of the AITO brand but also reflects the enormous growth potential of the Chinese new energy vehicle market.
Data released by Seres shows that AITO ranked first in the average transaction price among domestic brands in 2024, and was the only domestic brand with an average price exceeding RMB 400,000. This data fully reflects the high-end positioning and market recognition of the AITO brand, and also marks a significant improvement in the competitiveness of Chinese brands in the high-end new energy vehicle market. AITO's ability to achieve such a high average price is due to its high-quality products, high technological content, and precise market positioning. This is not simply an increase in sales, but a comprehensive improvement in brand value and product added value.
Seres achieved impressive results in 2024. The previously released 2024 annual performance forecast showed that the company's operating revenue is expected to reach RMB 144.2 billion to RMB 146.7 billion, representing a year-on-year increase of 302.32% to 309.30%; and net profit attributable to shareholders of the listed company is expected to reach RMB 5.5 billion to RMB 6 billion. This achievement is attributed to Seres' adherence to a technology-driven strategy, continuous technological innovation, and increased product sales, exceeding its annual business targets. This indicates that Seres has successfully established a sustainable business model and possesses strong profitability.
The outstanding performance of the AITO M9 in January 2025 reflects not only Seres' own strength but also the rapid development and technological progress of China's new energy vehicle industry. The success of the AITO M9 is not accidental, but the result of Seres' long-term commitment to technological innovation, user experience, and market expansion. From product R&D to marketing, Seres has demonstrated a proactive and innovative spirit, enabling it to stand out in a fiercely competitive market.
Seres and its AITO brand have delivered impressive results at the beginning of 2025, laying a solid foundation for its development throughout the year. Continuous innovation, accurate grasp of market demand, and efficient operation management are key factors in Seres' success. We have reason to believe that Seres will continue its strong growth momentum in the future and contribute even more to the development of China's new energy vehicle industry.
The success of the AITO M9 is not just the success of a single model, but a symbol of the upward breakthrough of Chinese new energy vehicle brands. It proves that Chinese brands are fully capable of competing with international brands in the high-end market and occupying a place. This is not only of great significance to Seres itself, but also has a positive demonstration effect on the development of the entire Chinese automotive industry.
Looking to the future, Seres will continue to increase R&D investment, continuously launch more competitive products to meet the growing needs of consumers. At the same time, Seres will continue to improve its sales and service network, enhance user experience, and consolidate its leading position in the market. Seres will continue to strive for technological innovation, product quality, and brand building to bring more surprises to consumers.
The excellent performance of Seres AITO in January 2025 has injected a shot of confidence into the Chinese new energy vehicle market. It not only reflects the progress of Chinese new energy vehicle technology but also demonstrates the strength of Chinese brands in high-end market competition. We believe that in the future, Seres will continue to lead the development of China's new energy vehicle industry and bring more high-quality smart car products to global consumers. The success of the AITO series also sets an example for other Chinese auto brands, encouraging more brands to enter the high-end market and enhance the international competitiveness of Chinese auto brands. This will have a profound impact on promoting the transformation and upgrading of China's automotive industry and achieving high-quality development.
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