ByteDance's Recent All Hands Meeting: Liang Rubo Details 2025 AI and E-commerce Strategy, TikTok Aims for YouTube

ByteDance's Recent All Hands Meeting: Liang Rubo Details 2025 AI and E-commerce Strategy, TikTok Aims for YouTubeByteDance recently held an All Hands meeting, bringing together top executives to discuss future strategies. The meeting, chaired by ByteDance CEO Liang Rubo, included key leaders such as CFO Gao Jun, Head of Human Resources Hua Wei, Head of E-commerce Kang Zeyu, Head of AI Zhu Wenjia, and TikTok CEO Shou Zi Chew

ByteDance's Recent All Hands Meeting: Liang Rubo Details 2025 AI and E-commerce Strategy, TikTok Aims for YouTube

ByteDance recently held an All Hands meeting, bringing together top executives to discuss future strategies. The meeting, chaired by ByteDance CEO Liang Rubo, included key leaders such as CFO Gao Jun, Head of Human Resources Hua Wei, Head of E-commerce Kang Zeyu, Head of AI Zhu Wenjia, and TikTok CEO Shou Zi Chew. The meeting focused on AI, e-commerce, and TikTok's future development plans, with Liang Rubo detailing key targets for 2025 and providing clear direction for the company's overall development.

AI Business: Pursuing the Limits of "Intelligence," Exploring New Interactions, and Strengthening Scale Effects

Regarding AI, Liang Rubo emphasized the pursuit of the upper limits of "intelligence." He stated that ByteDance will relentlessly explore the limits of AI technology, constantly breaking through technological bottlenecks to create a more intelligent and convenient user experience. This involves not only continuous innovation at the technical level but also finding more effective ways to apply AI in real-world scenarios. The meeting identified three key directions for AI business development in 2025:

First, the pursuit of the limits of "intelligence." This means not only improving technical performance but also deeply exploring and expanding AI application scenarios and accurately grasping user needs. ByteDance will continue to invest in R&D, exploring more advanced AI algorithms and models to enhance the intelligence level of its AI systems.

Second, exploring new interaction methods. With the development of AI technology, human-computer interaction methods are constantly evolving. ByteDance will actively explore more natural, convenient, and personalized interaction methods to enhance user experience and expand the boundaries of AI applications. This includes the integrated application of technologies such as voice interaction, image recognition, and natural language processing.

Third, strengthening scale effects. The value of AI technology lies in the efficiency improvements and cost reductions brought about by its large-scale application. ByteDance will actively expand the application scenarios of AI technology, integrating it into various business segments to achieve large-scale application and continuously optimize the performance and efficiency of AI systems through data-driven approaches. This requires close cooperation between various departments within the company and effective integration of data resources.

E-commerce Business: A Three-Pronged Approach to Solidify Douyin E-commerce's Market Position

For the e-commerce business, Liang Rubo outlined three major development goals for Douyin e-commerce this year, aiming to further consolidate and expand its market position in the e-commerce field. These three goals are: increasing user coverage, expanding live e-commerce scale, and increasing GMV (Gross Merchandise Value) generated from search.

Increasing user coverage means Douyin e-commerce needs to further expand its user base, attracting more users to participate in its e-commerce ecosystem. This requires innovation in user acquisition strategies, such as using more precise recommendation algorithms, richer marketing activities, and more effective user operation strategies to attract and retain users.

Expanding live e-commerce scale is one of Douyin e-commerce's core competitive advantages. Douyin will continue to increase its support for live e-commerce, optimize the live streaming ecosystem, improve live streaming efficiency, and cultivate more excellent live streaming agencies and anchors. This will require comprehensive upgrades and improvements in technology, content, and operations.

Increasing GMV from search means Douyin e-commerce needs to optimize its product search and recommendation algorithms, improve the user search experience, and increase product conversion rates. This requires more precise classification and matching of product information, improving the accuracy and relevance of search results, and providing a more convenient shopping process.

The realization of these three goals will jointly drive the rapid development of Douyin e-commerce, further consolidating its leading position in the e-commerce field.

TikTok: Catching Up to YouTube, Enhancing User Trust and Reputation

For TikTok, Liang Rubo set a clear goal: to catch up to YouTube in terms of user trust and reputation. This demonstrates ByteDance's high regard for TikTok's globalization and its deep understanding of the crucial importance of user trust and reputation for the platform's long-term development.

To achieve this goal, TikTok needs to invest more resources in content moderation, community management, and user privacy protection, establishing a more comprehensive platform governance system to maintain a positive, healthy, and safe community environment. Simultaneously, TikTok needs to continue efforts in global market expansion, strengthening communication and interaction with local users to enhance brand image and user loyalty.

Maintaining Corporate Image, Strengthening Platform Governance

At the meeting, Liang Rubo particularly emphasized the importance of maintaining the company's image. He pointed out that in 2025, platforms like Douyin and Toutiao should strengthen the governance of misinformation and rumors, severely cracking down on unscrupulous traffic-seeking behaviors. The company will increase the fairness and predictability of governance to create a healthier and more positive online environment for users.

This reflects ByteDance's high regard for social responsibility and its deep understanding of the platform's long-term sustainable development. The healthy development of the platform is inseparable from a good social environment and user trust, and maintaining the company's image is key to achieving this goal.

This All Hands meeting clearly demonstrates ByteDance's development direction for the next few years, emphasizing the importance of technological innovation, user experience, and social responsibility. With its comprehensive layout in AI, e-commerce, and international business, ByteDance is steadily moving towards its goal of becoming a leading global technology company.

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