Hisense TV Achieves Global Market Leadership in 2024

Hisense TV Achieves Global Market Leadership in 2024In the fiercely competitive 2024 global TV market, with a total shipment of 208 million units according to Omdia, Hisense TV achieved remarkable success. Shipping 29

Hisense TV Achieves Global Market Leadership in 2024

In the fiercely competitive 2024 global TV market, with a total shipment of 208 million units according to Omdia, Hisense TV achieved remarkable success. Shipping 29.14 million units, representing a 14% market share, Hisense secured the No. 2 position globally, maintaining this ranking for three consecutive years and remaining the leading brand in China. This achievement is further underscored by Hisense's unique streak of seven consecutive years of shipment growth, demonstrating its strong market competitiveness and brand influence.

Hisense's success is a result of long-term technological innovation and strategic planning. Capitalizing on the global trend towards larger screen sizes, Hisense strategically focused on the large-screen market, achieving significant breakthroughs in the high-end segment. With a 19.8% market share, Hisense dominated the 75-inch and above TV market, highlighting its leadership in large-screen technology. This success reflects Hisense's comprehensive strength in R&D, product innovation, and marketing.

Hisense's dominance extends beyond the 75-inch and above segment. The company secured the No. 1 position globally for two consecutive years in the 98-inch+ and 100-inch+ ultra-large screen markets, with market shares of 30.3% and 58.8%, respectively. This reflects both strong competitiveness in the high-end market and high consumer recognition of the Hisense brand.

Beyond large screens, Hisense also demonstrated strong competitiveness in the high refresh rate (high-refresh) TV market. Riding the global wave of high-refresh adoption, driven by Chinese brands' expertise in high-refresh technology, Hisense high-refresh TVs gained widespread recognition for their superior picture quality and smooth viewing experience. In 2024, Hisense achieved a 19.6% market share, securing the No. 2 global position. This surged to a remarkable 22.3% in Q4 2024, capturing the No. 1 spot, showcasing its technological prowess and market competitiveness in this rapidly growing segment.

Hisense's international performance was equally impressive. The successful implementation of its "Local for Local" strategy fueled strong growth in overseas shipments and improved product structure. Notably, Hisense achieved the No. 1 global market share for 100-inch+ TVs, further solidifying its leadership in the global high-end TV market. According to GFK and Circana data, Hisense holds leading positions in various countries and regions, including the No. 1 spot in Japan, Australia, South Africa, and Slovenia; No. 2 in Canada, Mexico, Poland, Ukraine, and Croatia; and No. 3 in the United States, Germany, Italy, the United Kingdom, Portugal, Hungary, Serbia, Malaysia, and Thailand. This underscores Hisense's global competitiveness and brand influence, demonstrating the success of its globalization strategy.

Hisense's achievements are underpinned by continuous technological innovation. On January 7, 2025, Hisense Visual Technology released the world's first 116-inch RGB-MiniLED TV, a significant breakthrough in LCD technology that elevates display quality by using RGB multi-color backlighting and achieving precise light and color control. This resulted in significant improvements in color purity and gamut, enhancing Hisense's competitiveness and setting a new benchmark for the industry.

Hisense is also actively innovating in the smart TV ecosystem. Leveraging its upgraded ULED AI picture quality technology platform and the Xinghai large model matrix platform, Hisense launched multiple AI TV models in 2024, providing consumers with a smarter and more convenient viewing experience. On February 11, Hisense announced the integration of DeepSeek, supporting seamless switching between R1 and V3 versions, becoming the first TV brand to feature this intelligent system. This allows for a more accurate understanding of user needs, delivering a more streamlined and intuitive user experience, further enhancing customer satisfaction and brand loyalty.

In conclusion, Hisense TV's outstanding performance in 2024 is a testament to its long-term technological innovation, diversified product portfolio, and precise market strategy. Whether in large-screen, high-refresh, or smart TV segments, Hisense showcases strong competitive strength and market leadership. Hisense is expected to continue its commitment to technological innovation, delivering superior products and exceptional viewing experiences, maintaining its leading position in the global TV market. (Gu Yu)

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