TCL Makes a Stunning Debut at MWC2025: Leading the World in All-Scenario Display Technology

TCL Makes a Stunning Debut at MWC2025: Leading the World in All-Scenario Display TechnologyThe 2025 Mobile World Congress (MWC) grandly opened on March 3rd (local time). Making its debut as an Olympic Global Partner, TCL showcased its robust technological prowess and innovative product lineup, becoming a major highlight of the exhibition

TCL Makes a Stunning Debut at MWC2025: Leading the World in All-Scenario Display Technology

The 2025 Mobile World Congress (MWC) grandly opened on March 3rd (local time). Making its debut as an Olympic Global Partner, TCL showcased its robust technological prowess and innovative product lineup, becoming a major highlight of the exhibition. TCL unveiled a range of innovative products, including smartphones, tablets, laptops, routers, and AR glasses, marking the first time TCL Industrial Holdings and TCL Technology jointly participated, comprehensively demonstrating its leading technological strength across all scenarios. At the MWC2025 exhibition area, the joint TCL Olympic Global Partner logo was particularly eye-catching, attracting numerous technology enthusiasts alongside its array of cutting-edge innovations.

As a top-tier global partner of the International Olympic Committee, TCL's presence at MWC2025 underscores its global brand strength and influence. This exhibition not only solidified TCL's global leadership in large-size displays but also showcased its diversified technological capabilities and innovative capacity through its all-scenario display ecosystem.

TCL's exhibited products spanned multiple sectors, featuring several world-first technologies, fully demonstrating its deep accumulation and future direction in display technology. These included:

• World's First Lowest Power Consumption OLED Phone Screen (6.36"): This innovative OLED phone screen, with its ultra-low power consumption, provides users with a longer-lasting battery life while maintaining exceptional display quality. This breakthrough in low-power technology marks another significant advancement for TCL in OLED display technology, pointing the way for the future development of the mobile phone industry.

• World's First Under-Display Camera OLED Laptop Screen (14"): This achievement represents a breakthrough in under-display camera technology for TCL. The 14-inch screen size, combined with under-display camera technology, offers users a more immersive visual experience and a cleaner, more aesthetically pleasing laptop design.

• World's First TCL NXTPAPER 11 Plus with NXTPAPER 4.0 Technology: The TCL NXTPAPER 11 Plus tablet features the latest NXTPAPER 4.0 technology, providing a paper-like, comfortable viewing experience that effectively reduces blue light damage to the eyes, offering users a healthier and more comfortable reading and usage experience. Additionally, the tablet boasts several AI functions, including AI writing assistance, AI translation, AI subtitles, smart voice memo, and instant circle-and-search, further enhancing user efficiency and convenience.

• Global Version of TCL 60 Series Smartphones: The TCL 60 series smartphones continue TCL's excellent performance in the mobile phone sector, incorporating eye-protection display technology to provide users with a more comfortable visual experience. The specific configurations and functions of this series showcase TCL's continued investment and innovation in mobile phone product development.

• World's Lightest Mass-Producible Full-Color MicroLED Waveguide AR Glasses, RayNeo X3 Pro: The lightweight design of these AR glasses provides users with a more comfortable wearing experience, while the full-color MicroLED display technology delivers clear, detailed images with high color reproduction accuracy. This marks a technological breakthrough for TCL in the AR glasses field and provides strong support for the future popularization of AR technology.

• World's First 14-inch 2.8K Printed QD-EL Laptop Screen: This laptop screen utilizes TCL Huaxing's focused printed QD-EL technology. This is the first technology in the display industry to be led by a Chinese company into the commercial stage globally, signifying a major breakthrough for China in global display technology. Based on breakthroughs in high-precision inkjet printing technology, this screen boasts clear and delicate image quality, fully leveraging the high color purity advantages of QD materials to provide users with a superior visual experience.

"Eye protection" and "intelligence" are two core characteristics of TCL's products at the exhibition. The TCL NXTPAPER 11 Plus and the global version of the TCL 60 series smartphones both employ eye-protection display technology, aiming to provide users with a more comfortable and healthier mobile intelligent terminal experience. Simultaneously, the TCL NXTPAPER 11 Plus also features various AI functions, further enhancing the product's intelligence level and providing users with a more convenient and intelligent experience.

TCL is already a global leader in several cutting-edge display technologies. TCL MiniLED technology has transformed the global color TV competitive landscape, leading and defining current mainstream display technology; in printed displays and MicroLED, TCL is also in a leading position, continuously exploring the future of display technology. TCL also ranks first globally in LTPS tablet market share and e-sports display sales.

According to a report released by WitDisplay, a renowned international research institution, TCL's global market share of flexible AMOLED in the first half of 2024 reached 13.4%, with a year-on-year growth rate of 174%, ranking among the top three globally. During the same period, TCL shipped 39 million flexible OLED mobile phone panels, a year-on-year increase of 180%, raising its market share to third globally, and ranking fourth globally in foldable screen shipments. These figures fully demonstrate TCL's leading position and market competitiveness in flexible OLED display technology.

TCL's stunning debut at MWC2025 not only showcased its powerful technological strength and innovative capabilities but also further solidified its leading position in the global display industry. Its all-scenario display technology ecosystem and focus on "eye protection" and "intelligence" indicate the future direction of display technology and bring consumers a higher-quality and more comfortable technological experience. TCL's continuous innovation and technological breakthroughs will continue to lead the development of global display technology, bringing a brighter future to consumers worldwide.

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