MWC2025: Chinese Tech Companies Lead Global Display Innovation with AI-Powered Screens

MWC2025: Chinese Tech Companies Lead Global Display Innovation with AI-Powered ScreensThe Mobile World Congress 2025 (MWC2025), held in Barcelona, Spain, from March 3rd to 6th, attracted global attention. A record-breaking 344 Chinese tech companies exhibited, representing a near 20% increase compared to 2024, demonstrating their ambition to expand globally

MWC2025: Chinese Tech Companies Lead Global Display Innovation with AI-Powered Screens

The Mobile World Congress 2025 (MWC2025), held in Barcelona, Spain, from March 3rd to 6th, attracted global attention. A record-breaking 344 Chinese tech companies exhibited, representing a near 20% increase compared to 2024, demonstrating their ambition to expand globally. A significant highlight was the deep integration of Artificial Intelligence (AI) with display technology, showcasing stunning intelligent display experiences.

AI Empowerment: Ushering in a New Era of Intelligent Displays

AI was a pervasive theme at MWC2025. Numerous Chinese companies showcased innovative products seamlessly integrating AI and display technologies. This integration significantly enhanced the intelligence of display products, providing users with unprecedented convenient interactive experiences.

Display companies utilized advanced AI algorithms to analyze and respond in real-time to ambient light and user preferences. Systems automatically adjusted screen brightness, contrast, and color rendition, dynamically adapting display parameters based on content type (video, games, documents, etc.) to ensure optimal visual effects in various scenarios. This intelligent adjustment improved visual comfort and enhanced user experience. For example, screens automatically dimmed in low-light conditions and brightened with increased contrast in direct sunlight.

"Eye Protection" and "Intelligence" Become Trends

Many Chinese companies' products reflected this trend. TCL, for instance, highlighted "eye protection" and "intelligence" in its exhibits. The TCL NXTPAPER 11 Plus tablet and the global version of the TCL 60 series phone featured advanced eye-protection display technology, offering a paper-like reading experience and reducing eye strain from prolonged screen use. The TCL NXTPAPER 11 Plus also incorporated AI features like AI writing, translation, subtitles, smart voice memos, and instant search, further enhancing its intelligence and user experience.

vivo also showcased its latest advancements in image technology and AI integration at MWC2025. Its AI-powered cameras utilized AI algorithms to optimize image processing, significantly improving picture quality. vivo also demonstrated an AI-powered intelligent image processing system, enhancing user experiences in photography and videography.

"China Screens" Drive Innovation and Industry Leadership

The innovation of "China Screens" was particularly notable at MWC2025. TCL, with its TCL Industrial Holdings and TCL Technology jointly exhibiting for the first time, comprehensively showcased its leading display technologies and innovative achievements. Its exhibits included the world's first OLED phone screen with the lowest drive power consumption (6.36 inches), the world's first under-display camera OLED laptop screen (14 inches), the TCL NXTPAPER 11 Plus with NXTPAPER 4.0 technology, the global version of the TCL 60 series phone, the world's lightest mass-producible full-color MicroLED waveguide AR glasses (Raybird X3 Pro), and the world's first 14-inch 2.8K printed QD-EL laptop screen. These launches marked China's leading position in global display technology.

Visionox also presented several innovative AMOLED display technologies. Its ViP (Visionox Intelligent Pixelation) AMOLED products demonstrated significant advantages over traditional FMM AMOLED products in lifespan, brightness, resolution, display quality, environmental reliability, and size and shape customization. Visionox's AMOLED Real In-cell TP technology, the industry's first solution integrating touch functionality into the AMOLED screen, significantly reduced screen module thickness, providing greater design possibilities for phones. Furthermore, integrated cover glass and phone frame design allowed Visionox to compress the phone's side bezels to 0.8mm, achieving a nearly bezel-less visual effect.

Addressing the needs of intelligent cockpits, Visionox showcased a flexible AMOLED integrated display solution for the first time. This solution used a high-quality dual-screen splicing process with a 5.6mm bezel, providing a new visual experience for in-car displays. Visionox also exhibited a 14.2-inch sliding and curling AMOLED central control screen using an ultra-thin glass (UTG) solution, with a thickness of only 0.8mm, supporting over 200,000 sliding and curling cycles. It functions as a central control screen when retracted and expands to 14.2 inches when deployed.

AI Integration Facilitates Brand Competition for Chinese Display Companies

With the widespread application of AI, the display industry is rapidly moving towards a new era of intelligence and personalization. The impressive performance of Chinese display technology companies at MWC2025 clearly demonstrates that AI integration is not only an inevitable trend in technological development but also a crucial factor in global competition. Empowered by innovative technologies, Chinese screen display technology companies are gradually shifting from a "cost-effective" competition model to a "brand-oriented" competition model, gaining increasing prominence in the global market. This is reflected not only in the leading nature of their product technologies but also in the continuous improvement of their brand influence and market share. Chinese display companies are writing a new chapter in the global screen display industry through technological innovation and brand building.

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