HONOR Unveils HONOR ALPHA PLAN at MWC2025: $10 Billion Investment in AI Ecosystem Targets Apple and Samsung

HONOR Unveils HONOR ALPHA PLAN at MWC2025: $10 Billion Investment in AI Ecosystem Targets Apple and SamsungBarcelona, Spain March 6, 2025 At the highly anticipated Mobile World Congress 2025 (MWC2025), HONOR unveiled its ambitious HONOR ALPHA PLAN, announcing a strategic transformation from a smartphone manufacturer into a leading global AI terminal ecosystem company. This significant announcement garnered considerable attention from global media and industry experts, marking a pivotal step in HONOR's innovative journey and ushering in a new chapter in its history

HONOR Unveils HONOR ALPHA PLAN at MWC2025: $10 Billion Investment in AI Ecosystem Targets Apple and Samsung

Barcelona, Spain March 6, 2025 At the highly anticipated Mobile World Congress 2025 (MWC2025), HONOR unveiled its ambitious HONOR ALPHA PLAN, announcing a strategic transformation from a smartphone manufacturer into a leading global AI terminal ecosystem company. This significant announcement garnered considerable attention from global media and industry experts, marking a pivotal step in HONOR's innovative journey and ushering in a new chapter in its history.

HONOR CEO, Jian Li, emphasized the revolutionary significance of embracing artificial intelligence. He called for industry collaboration to build an open, co-creative, and shared ecosystem that unleashes the full potential of AI for the benefit of humanity. To demonstrate HONOR's commitment, Li announced a $10 billion investment over the next five years to support the development of its AI terminal ecosystem. Simultaneously, HONOR pledged to provide seven years of Android OS and security updates for its Magic series smartphones, starting with the EU market, ensuring a stable and secure user experience.

The HONOR ALPHA PLAN received widespread acclaim from international media outlets. CNBC highlighted HONOR's significant $10 billion investment in AI and its deep collaboration with Google, demonstrating its determination to compete in the high-end market against global tech giants. Bloomberg emphasized HONOR's transformation into an AI terminal ecosystem company, showcasing its ambition to become a major player in the global AI race.

Reuters reported that HONOR's AI technology is expanding beyond smartphones, powering PCs, tablets, and wearables to create a comprehensive AI ecosystem. Tom's Guide viewed the HONOR ALPHA PLAN as a significant bet on the future of AI agents, focusing on revolutionizing human-computer interaction through AI for a more intelligent, convenient, and personalized user experience. ZDNet highlighted the potential profound impact of the HONOR ALPHA PLAN on the terminal industry, particularly mentioning the competitive landscape with Samsung, anticipating a more intense future for the AI terminal market. Digital Trends noted HONOR's $10 billion investment aims to challenge tech giants like Apple and Samsung for dominance in the global AI terminal market. CNET reported that HONOR's seven-year Android OS and security updates for its Magic series smartphones positions it to rival Samsung, Google, and other industry leaders, setting a new industry benchmark.

During MWC2025, HONOR's AI innovations also attracted the attention of prominent figures, including His Majesty King Felipe VI of Spain. The King expressed keen interest in HONOR's AI deepfake detection technology, particularly its accuracy in identifying AI-generated deepfakes. He praised HONOR's research and development efforts, stating that this technology can effectively protect users from such threats and safeguard the health of cyberspace.

King Felipe VI and Spain's Minister of Science and Innovation, Diana Morant, were also impressed by HONOR's world-first GUI-based personal mobile AI agent. This agent seamlessly integrates with third-party applications, providing users with convenient and intelligent services. A live demonstration of features like "one-sentence restaurant reservation" amazed the King, showcasing the potential of HONOR's open ecosystem and aligning with its vision for an open, co-creative, and shared AI terminal ecosystem.

HONOR's AI innovations and products at MWC2025 garnered over 50 media awards. TechRadar named the HONOR Watch 5 Ultra the "Best Smartwatch" of MWC2025, praising its exceptional value, system compatibility, and impressive battery life. Featuring a titanium casing, a 1.5-inch AMOLED screen, and a 15-day battery life, the HONOR Watch 5 Ultra delivers a premium user experience.

The HONOR Pad V9 also received widespread acclaim for its design and performance. Tom's Guide highly praised its vibrant display, long battery life, and AI-powered user interface, suggesting it can rival the Apple iPad. Android Authority highlighted its powerful performance, sleek design, and large battery capacity. 9to5Google emphasized its excellent processor, memory, battery life, and fast charging capabilities, labeling it a powerful and comprehensive tablet.

The HONOR Earbuds Open garnered praise for its unique design and audio quality. TechRadar named it the "Best Earbuds," praising its superior sound quality, particularly its deep bass, along with active noise cancellation, AI real-time translation, and a sleek, portable design. GadgetMatch lauded its comfort and audio quality, especially its "powerful" bass, considering it comparable to top-tier earbuds.

Furthermore, the HONOR MagicBook Pro 14 received recognition for its stylish design and powerful performance. NotebookCheck noted its color-accurate OLED display and choice of Intel processors, making it attractive to professionals demanding high-quality visuals and powerful processing. This highlights HONOR's technological prowess and competitiveness in the laptop market.

In conclusion, HONOR's impressive showing at MWC2025 and the unveiling of the HONOR ALPHA PLAN mark a new era for the company. With AI as its core driver, HONOR will continue innovating, enhancing its products and services, creating value for users, and striving to become a leading global AI terminal ecosystem company. HONOR's future is promising, and its continued investment and innovation in AI will undoubtedly have a profound impact on the global technology landscape.

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