International Women's Day: AppsFlyer Co-Founder Lisa Zaythik Shares the Growth and Challenges of Women in Tech

International Women's Day: AppsFlyer Co-Founder Lisa Zaythik Shares the Growth and Challenges of Women in TechOn International Women's Day, AppsFlyer's Chief Culture Officer and Co-founder, Lisa Zaythik, shared her experiences in the tech industry over the years, the challenges women face, and how they overcome them in an exclusive interview. This article delves into Lisa Zaythik's career journey and her insights on diversity and innovation for women in the tech sector

International Women's Day: AppsFlyer Co-Founder Lisa Zaythik Shares the Growth and Challenges of Women in Tech

On International Women's Day, AppsFlyer's Chief Culture Officer and Co-founder, Lisa Zaythik, shared her experiences in the tech industry over the years, the challenges women face, and how they overcome them in an exclusive interview. This article delves into Lisa Zaythik's career journey and her insights on diversity and innovation for women in the tech sector.

Lisa Zaythik's Tech Journey: From Curiosity to Leadership

Lisa Zaythik's journey into the tech industry wasn't a pre-planned blueprint, but rather stemmed from a natural curiosity about the power of technology. From a young age, she was passionate about how technology connects people, solves problems, and creates endless possibilities. This passion drove her to continually seek challenges, and the dynamic tech industry provided the perfect breeding ground. While not initially a deliberate career choice, her desire for impact and her love for solving complex problems ultimately guided her onto this path filled with opportunities and challenges. "The allure of the tech industry lies in its unknowns and possibilities," Lisa recalls. "I enjoy constantly challenging myself and finding new solutions in such an environment."

Lisa Zaythik's path wasn't without its hurdles. She recognizes that women in tech often need to work harder than their male counterparts to prove their worth. However, she didn't let biases deter her; instead, she focused on her goals, letting her results and expertise speak for themselves. She built strong relationships, consistently enhanced her professional skills, and earned the respect of her colleagues and superiors. Simultaneously, she actively sought mentorship, receiving invaluable support and guidance that helped her navigate career challenges and continue to grow.

"In the tech industry, women need to work harder to prove themselves, but that doesn't mean we should be defined by biases," Lisa Zaythik emphasizes. "Instead, we should focus on our objectives and let our abilities speak for themselves." She carried this proactive attitude through every stage of her career.

Balancing Career and Family: Efficient Management and Resilience

Lisa Zaythik's success isn't confined to her professional life. She has skillfully balanced her career with her family responsibilities. When she first took on a leadership role, she faced the challenge of managing a rapidly growing and uncertain team while juggling family commitments. In the face of these pressures, she learned to manage her time efficiently, built a strong support system, and maintained calm and decisive decision-making under pressure. This resilience not only helped her achieve significant career success but also earned her the respect of her colleagues and subordinates.

"When I first took on a leadership role, I had to manage a rapidly growing and uncertain environment while also juggling family responsibilities," Lisa Zaythik recalls. "Facing these challenges, I learned to manage my time efficiently, build support systems, and maintain calm and decisiveness under pressure."

The Diverse Perspective of Women: A Driving Force for Innovation and Collaboration

Lisa Zaythik firmly believes that women bring unique strengths to the tech sector, contributing diverse perspectives and driving innovation. She suggests that women often possess higher emotional intelligence, excelling at listening, communicating, and building trust skills crucial for cross-functional collaboration and team management. Furthermore, women's collaborative leadership styles foster team cohesion and create more efficient and inclusive work environments.

Women demonstrate exceptional abilities in solving complex problems and managing multiple stakeholders, effectively synthesizing diverse needs and making more sustainable decisions. "I've realized that women's resilience and multitasking abilities are inherent traits, enabling us to remain competitive in fast-paced, high-pressure environments," Lisa Zaythik says.

She has witnessed extraordinary resilience in many women: entrepreneurs overcoming funding challenges, engineers breaking down gender barriers, and colleagues advocating for more inclusive workplaces. These experiences reinforce her belief that success hinges not just on ability and opportunity, but also on perseverance, adaptability, and long-term focus when facing challenges.

Lisa Zaythik shares how she leverages women's strengths in team management. "I'm adept at listening to the opinions and needs of different team members and try to incorporate diverse perspectives into decision-making. This approach not only improves team cohesion and execution but also sparks more innovative thinking." This management style, guided by womens strengths, has yielded significant results for Lisa Zaythik's team and infused the tech industry with more diverse thinking and innovation.

The AI Era: Women's Participation and Leadership

As technology continues to evolve, the demand for diverse talent in fields like artificial intelligence, big data, and cybersecurity is growing. Women's participation in these emerging tech areas is also increasing. A Deloitte report shows that while in 2023, women's usage of generative AI (GenAI) was only half that of men's, the figure tripled in the past year, exceeding the growth rate of men's AI usage. It's projected that by 2025, women's AI usage in the US will match or even surpass that of men.

"This shift reflects not only women's growing interest in AI but also signifies greater leadership opportunities for them in AI development, governance, and strategy," Lisa Zaythik says. "Companies should ensure that women are not just users of technology but also decision-makers shaping the future of technology." She stresses the importance of creating an environment that values diverse viewpoints and provides equal opportunities now. As AI continues to develop, the active participation of women will be key to driving innovation, shaping industry ethics, and defining the future of technology.

Message and Advice for Future Women in Tech

For women aspiring to enter the tech industry, Lisa Zaythik's advice is: "Take the leap. The tech industry needs women's perspectives, creativity, and leadership. Don't be afraid to express yourselves, ask bold questions, and challenge conventions. Find mentors, build strong support networks, and continuously learn and improve. The tech industry is rapidly evolving, and everyone has the opportunity to make an impact. Most importantly, believe in your abilities and don't let self-doubt hinder your growth."

On this special Women's Day, Lisa Zaythik also has a message for all women in the tech industry: "To all the amazing women in tech your voices, ideas, and leadership are crucial! Continue to push boundaries, support each other, and drive industry change. The tech industry is rapidly evolving, and we have the power to shape its future. Let's continue to encourage each other and inspire the next generation of women in tech."

Lisa Zaythik's story is not just her personal journey but a microcosm of the struggles and triumphs of countless women in the tech field. They are writing their own chapters with intelligence and resilience, infusing the future of technology with endless possibilities. In this era of opportunity and challenge, women are changing the world in unique ways, and their contributions cannot be ignored.

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