China Railway Group Significantly Increases Points Rewards for Senior Citizens Starting April 1st: A New Travel Experience for the Silver-Haired Generation

China Railway Group Significantly Increases Points Rewards for Senior Citizens Starting April 1st: A New Travel Experience for the Silver-Haired GenerationChina State Railway Group Co., Ltd

China Railway Group Significantly Increases Points Rewards for Senior Citizens Starting April 1st: A New Travel Experience for the Silver-Haired Generation

China State Railway Group Co., Ltd. (hereinafter referred to as "China Railway Group") announced that, starting April 1st, it will significantly increase the points reward policy for frequent traveler members aged 60 and above. This measure aims to better meet the travel needs of senior citizens, helping more elderly people realize their travel dreams and further stimulating the potential of the senior consumer market, injecting new impetus into the development of the silver-haired economy.

The core of this policy adjustment lies in the enhancement of points rewards. Currently, railway frequent traveler members earn 5 times the ticket fare in points. However, frequent traveler members aged 60 and above will earn 15 times the ticket fare in points when traveling on passenger trains (excluding tourist trains and international trains), equivalent to three times that of ordinary members. This means that for a 1000 train ticket, senior members will earn 15,000 points, which can be redeemed for a 150 discount on future train tickets. Tickets redeemed with points can be changed once, but a points fee will be charged for the change, and refunds or changes to the destination are not allowed. This policy will undoubtedly bring substantial economic benefits to senior railway travelers.

In addition to the adjustment of the points reward policy, China Railway Group is also actively optimizing services for senior citizens in ticket purchasing, waiting, travel, and transportation connections, aiming to build a humanistic care service system for senior travelers, improve the level of railway public services, and enhance the travel experience for senior citizens. Specific measures include:

I. Optimization of Ticketing Services for Senior Citizens:

China Railway Group has launched a "Senior Version" on the 12306 website and app, featuring large fonts, large icons, and high contrast for easier use. This version has served 12.23 million users to date. Meanwhile, China Railway Group continues to maintain manual ticket sales and cash services at station windows, and automatically prioritizes lower berths for senior citizens aged 60 and above purchasing sleeper tickets. Furthermore, senior citizens aged 65 and above will be directly connected to manual customer service when calling the 12306 customer service hotline. These measures fully consider the actual needs of senior citizens, striving to provide more convenient and thoughtful ticketing services.

II. Optimization of Travel Services for Senior Citizens:

China Railway Group continues to improve services for special and key travelers, providing reservation services for senior citizens aged 65 and above who are unaccompanied or have mobility difficulties. Travelers can make reservations through the 12306 website and station service counters, and the railway department will provide dedicated waiting areas, guidance, and assistance to ensure that senior citizens can wait and travel safely and comfortably. At large and medium-sized passenger stations, China Railway Group has also set up caring channels to provide priority security checks and verification services for senior citizens, reducing queuing time. Barrier-free restrooms and automatic elevators installed in stations further facilitate the travel of senior citizens with mobility difficulties. These meticulous service measures reflect China Railway Group's care and respect for senior citizens.

III. Optimization of Senior-Friendly Passenger Products:

To better meet the personalized and diversified travel needs of senior citizens, China Railway Group is actively operating silver-haired tourist trains primarily for senior travelers. These trains not only have senior-friendly modifications in hardware facilities but also careful arrangements in travel route design and service management team allocation. The trains will also provide activities such as chess and cards, singing, movies, and reading, allowing senior citizens to enjoy comfort and fun during their journey. These passenger products designed for the needs of senior citizens will further enrich their travel choices and enhance their travel experience.

A relevant person in charge of the passenger department of China Railway Group stated that the relevant rules of the "Railway Easy Travel" frequent traveler member service can be found on the 12306 website, app, and customer service hotline. Senior citizens who have not yet registered as "Railway Easy Travel" frequent traveler members are encouraged to apply for membership through the 12306 website, app, and station member windows as soon as possible to enjoy more points benefits.

In the future, China Railway Group will continue to listen carefully to passenger suggestions, continuously improve the quality of senior-friendly services, deeply implement the action plan to increase silver-haired tourist trains, launch more travel routes and service products suitable for senior citizens, create a better travel life for senior citizens, and contribute to the development of the silver-haired economy. These measures by China Railway Group not only reflect corporate social responsibility but also provide strong support for senior citizens to actively participate in social life, promoting the vigorous development of the "silver-haired economy." It is believed that in the future, more and more senior citizens will be able to travel conveniently and comfortably by rail, enjoying the fun of travel and realizing their aspirations for a better life.

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