Amazon Ireland Launches, Opening New Market Opportunities for Global Sellers

Amazon Ireland Launches, Opening New Market Opportunities for Global SellersOn March 19th, Amazon officially announced the launch of its Irish marketplace (amazon.ie), opening registration to global sellers and marking another milestone in Amazon's global expansion

Amazon Ireland Launches, Opening New Market Opportunities for Global Sellers

On March 19th, Amazon officially announced the launch of its Irish marketplace (amazon.ie), opening registration to global sellers and marking another milestone in Amazon's global expansion. This move provides a significant opportunity for global sellers, particularly those from China, to enter the Irish market and expand their business footprint. The launch of Amazon Ireland not only brings over 200 million product selections to Irish consumers but also offers global sellers new growth opportunities and market potential.

Amazon Ireland is committed to providing Irish consumers with an exceptional shopping experience. Consumers will be able to pay in Euros, enjoy competitive pricing, and benefit from fast and convenient delivery and returns, including next-day delivery on millions of items. This efficient logistics system will undoubtedly enhance customer satisfaction and strengthen market competitiveness. The extensive product selection, competitive pricing, and convenient logistics services will collectively build Amazon Ireland's market advantage, attracting more consumers to shop on the platform.

For global sellers, the launch of Amazon Ireland signifies a brand-new market opportunity. Amazon has already opened 20 international marketplaces to cross-border e-commerce sellers, and the addition of Ireland further enhances Amazon's global market layout, providing sellers with broader sales channels. Sellers already operating on Amazon's European marketplaces can easily list their products on Amazon Ireland through their seller central account. Sellers not yet established on any Amazon European marketplace can register and open a store through official Amazon channels or by consulting an Amazon Global Selling account manager; the process is streamlined and efficient.

The Irish market itself is highly attractive. Data shows that Ireland's 2024 per capita GDP is close to 95,000, ranking second in Europe, reflecting Ireland's strong purchasing power and high consumer spending. Simultaneously, Ireland's e-commerce market is showing robust growth. Third-party agencies predict that Ireland's total e-commerce sales will increase by 15.4% in 2025, reaching $6.2 billion, and maintain an 8.79% compound annual growth rate from 2025 to 2029. This indicates continued growth in the Irish e-commerce market, offering sellers sustained market potential and long-term stable development. This strong economy and rapidly growing e-commerce market make Ireland a highly attractive target market.

Song Xiaojun, Vice President of Amazon China and Head of Amazon Global Selling Recruitment in China, stated, "The launch of Amazon Ireland is Amazon's latest progress in continually expanding new sales opportunities for global sellers." He emphasized that the new marketplace will provide sellers with further expansion opportunities in reaching more potential customers, developing unmet consumer needs, and comprehensively deploying global business. Amazon Global Selling will actively assist cross-border e-commerce sellers in their exploration, achieving a win-win situation for both sellers and the Amazon platform. This demonstrates Amazon's commitment to the development of global sellers and its dedication to continuously optimizing the platform ecosystem. Amazon will provide comprehensive support to help sellers successfully enter the Irish marketplace and fully utilize the opportunities presented by the Irish market.

The launch of Amazon Ireland is not merely the addition of a new sales channel; it is a crucial step in Amazon's global strategic layout. It provides global sellers with further opportunities to expand into international markets and achieve global business development. The inclusion of the Irish market enriches Amazon's global market presence, offering sellers more choices to navigate global market fluctuations, reduce reliance on single markets, and achieve business diversification and sustainable development. For sellers looking to expand into the European market and seek new growth points, Amazon Ireland is undoubtedly a new opportunity worth considering and actively exploring.

The launch of Amazon Ireland also offers new development space for Chinese sellers. With their strong supply chain capabilities and product competitiveness, Chinese sellers have been key players in the cross-border e-commerce market. The opening of the Irish marketplace provides Chinese sellers with a new pathway into the European market, further solidifying their leading position in the global e-commerce market. Leveraging Amazon's platform advantages and resource support, Chinese sellers can better expand into international markets, enhance brand influence, and achieve rapid business growth. The unique advantages and development potential of the Irish market will empower Chinese companies to achieve greater success in the international market.

In conclusion, the launch of Amazon Ireland is a vital component of Amazon's global strategy and an excellent opportunity for global sellers, especially those from China, to expand their business and explore new markets. Ireland's strong economy, rapidly growing e-commerce market, and the support and resources provided by Amazon will bring long-term development opportunities for sellers. Faced with this new market opportunity, sellers need to prepare proactively, seize the opportunity, and achieve rapid growth and sustainable development of their businesses. The successful launch of Amazon Ireland signals that competition in the global e-commerce market will become more intense, but it also presents unlimited possibilities for all participants.

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