ReadNovel Group and China Resources Modern Services Join Forces to Build a New IP Cultural Ecosystem and Promote the International Expansion of Chinese IPs

ReadNovel Group and China Resources Modern Services Join Forces to Build a New IP Cultural Ecosystem and Promote the International Expansion of Chinese IPsOn March 19th, ReadNovel Group and China Resources Modern Services' subsidiary, China Resources Intellectual Property Management Co., Ltd

ReadNovel Group and China Resources Modern Services Join Forces to Build a New IP Cultural Ecosystem and Promote the International Expansion of Chinese IPs

On March 19th, ReadNovel Group and China Resources Modern Services' subsidiary, China Resources Intellectual Property Management Co., Ltd., officially signed an IP operation cooperation agreement, marking a significant step in the deep integration of their respective strengths within the IP industry chain. This collaboration, based on the principles of "long-term vision, mutual benefit, cultural leadership, and win-win cooperation," will involve in-depth cooperation across multiple areas to jointly create a new ecosystem for Chinese IPs and actively promote their entry into the international market.

The cooperation agreement covers various aspects, including the development of offline themed spaces, the planning of IP and brand marketing activities, and the development of peripheral derivative products. ReadNovel Group will leverage its advantages in digital content creation and IP operation, providing a wealth of high-quality IP resources, including numerous popular online literature works and their derivative adaptations in film, animation, and other media. China Resources Modern Services, with its strong offline resources and industry chain integration capabilities, will provide ReadNovel Group's IP resources with broader offline applications, building a complete IP ecosystem spanning online and offline platforms.

The core objective of the collaboration is to create an innovative ecosystem model that integrates "content + experience + consumption." This not only entails transforming high-quality online literature into more attractive offline experiences but also extends the IP value to the consumer sector, such as developing IP-related themed peripheral products and hosting IP-themed exhibitions, thereby creating richer commercial value and maximizing IP returns.

ReadNovel Group's CEO and President, Hou Xiaonan, stated at the signing ceremony that ReadNovel Group is committed to creating Chinese IPs with widespread influence, actively exploring new scenarios and experiences for IPs, and promoting the deep integration of culture and industry. This collaboration with China Resources Modern Services is a crucial step in ReadNovel Group's active exploration of IP commercialization models and the creation of a closed-loop IP industry chain. By partnering with China Resources Modern Services, ReadNovel Group can leverage its robust offline network to further expand IP commercialization channels and maximize IP value.

The significance of this collaboration extends beyond a strategic partnership between two companies; it plays a crucial role in the development of China's IP industry. Currently, China's IP industry is experiencing rapid growth, with an increasing number of high-quality IPs emerging. However, effectively tapping into the value of these IPs remains a significant challenge for the industry. The collaboration between ReadNovel Group and China Resources Modern Services provides a successful model for other IP operators and offers new directions for the future development of China's IP industry.

ReadNovel Group has achieved remarkable success in IP operation in recent years. According to the latest financial reports, in 2024, ReadNovel Group added approximately 330,000 authors, who created 650,000 novels, including a series of highly acclaimed bestsellers such as "Genius Club," "Night Without Borders," "Taipingling," and "Corpse Collector." Simultaneously, ReadNovel Group actively promoted IP adaptations, launching successful film, animation, and game works such as "Joy of Life Season 2," "Da Feng Da Geng Ren," "Douluo Dalu," and "Under One Person," resulting in a 34.2% year-on-year increase in IP copyright revenue. These achievements fully demonstrate ReadNovel Group's strength in IP operation and lay a solid foundation for this collaboration with China Resources Modern Services.

This collaboration also reflects ReadNovel Group's strategic intention to actively promote the international expansion of Chinese IPs. Through its partnership with China Resources Modern Services, ReadNovel Group can leverage its resources and channels in the international market to bring more excellent Chinese IPs to the global stage, enhancing the international influence of Chinese culture.

Through resource integration and complementary advantages, ReadNovel Group and China Resources Modern Services will jointly explore a new online-offline integrated cultural consumption model, creating new IP commercial value. Both parties are committed to building a complete IP ecosystem, forming a complete industrial chain from content creation and copyright operation to offline experiences, achieving a comprehensive enhancement of IP value. This will not only promote the healthy development of China's IP industry but also contribute to the internationalization of China's cultural industry.

This collaboration represents a significant step in promoting Chinese culture globally. By leveraging their respective strengths, both parties will jointly explore more effective IP operation models and actively expand the international market, conveying more excellent elements of Chinese culture to audiences worldwide. This will further enhance the international influence of Chinese culture and inject new impetus into the thriving development of China's cultural industry.

In conclusion, the collaboration between ReadNovel Group and China Resources Modern Services is not only a strategic partnership between two companies but also a significant milestone in the development of China's IP industry. Both parties will work together to build a vibrant and innovative IP ecosystem, promoting Chinese culture to the world and allowing more people to understand and appreciate Chinese stories. The success of this collaboration model will also provide valuable experience and reference for other IP operators, pointing the way for the future development of China's IP industry and heralding a broader development prospect. In the future, both parties will continue to deepen their cooperation, jointly explore more innovative models, and contribute greater strength to the development of China's cultural industry.

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