Haier's "Wan Li Xing" (Ten Thousand Mile Journey) Trade-In Program: Leading the Appliance Trade-In Era with the "Three-Good Standard"

Haier's "Wan Li Xing" (Ten Thousand Mile Journey) Trade-In Program: Leading the Appliance Trade-In Era with the "Three-Good Standard"On March 20, 2025, at AWE 2025 in Shanghai, Haier's "Wan Li Xing" trade-in program launch ceremony was grandly held. Haier Smart Home officially released the "Three-Good Standard White Paper," outlining "Good Products, Good Service, and Good Quality" as its core principles

Haier's "Wan Li Xing" (Ten Thousand Mile Journey) Trade-In Program: Leading the Appliance Trade-In Era with the "Three-Good Standard"

On March 20, 2025, at AWE 2025 in Shanghai, Haier's "Wan Li Xing" trade-in program launch ceremony was grandly held. Haier Smart Home officially released the "Three-Good Standard White Paper," outlining "Good Products, Good Service, and Good Quality" as its core principles. The program aims to provide consumers with convenient, worry-free, and reliable appliance trade-in services, allowing users to enjoy subsidy benefits at their doorstep and transforming their "aspired life" into a readily achievable reality. This is not merely a simple appliance trade-in event, but a new commitment from Haier Smart Home to enhancing user experience and service.

I. Good Products: Smart Technology, Upgraded Living Quality

Haier Smart Home brought numerous best-selling appliances to the AWE exhibition, allowing users to personally experience the extraordinary charm of smart technology. The product lineup encompasses Haier, Casarte, and Leader brands, totaling 2307 Tier 1 and Tier 2 energy-efficiency products, covering 12 whole-home scenarios to meet diverse upgrade needs. All products participate in national subsidy programs, making trade-ins more affordable.

Haier refrigerators, one of the star products, attracted considerable attention with their outstanding aesthetics and powerful functionality. The full-space preservation technology keeps fruits and vegetables fresh for up to 7 days, as if freshly picked; the 594mm ultra-thin zero-embedding design seamlessly integrates into modern home styles, easily accommodating even the most discerning home design preferences.

The Haier washing and drying sets stand out with their powerful laundry care functions, making them the ideal choice for garment care. Direct-drive cleaning technology ensures gentle washing and protects clothing fibers, preventing damage. Dual-motor heat pump technology makes drying more efficient and energy-saving, easily handling even down jackets and eliminating drying hassles.

These are just a few examples of Haier Smart Home's many outstanding products. Through this event, Haier Smart Home showcases its strength in R&D and innovation, providing users with more choices and setting a new benchmark for the appliance industry.

II. Good Service: Full Lifecycle Service, Worry-Free Experience

Appliance trade-ins are not just about product upgrades; they represent a complete overhaul of user service. Haier Smart Home elevates service to an industry benchmark level, upgrading from "after-sales service" to "full lifecycle service," covering every stage from purchase and use to after-sales support, ensuring a worry-free user experience.

Before purchase, users can consult Haier Smart Home customer service to understand the trade-in process and details, with all questions promptly answered. After purchase, Haier engineers provide integrated delivery and installation services, promptly attending to installations even on holidays. Haier Smart Home handles complex situations, from partial renovations and hoisting into the house to high-altitude work and pipeline embedding, ensuring all service processes are standardized and transparent, making the trade-in process as simple and convenient as ordering takeout.

• Post-purchase, Haier Smart Home offers 724 hour online customer service, providing immediate responses to user needs, eliminating anxiety caused by service delays. This full lifecycle service philosophy fully reflects Haier Smart Home's commitment to user experience and enhances user trust in the brand.

III. Good Quality: Genuine Materials, Durability

"Good Quality" is the foundation of Haier Smart Home's enduring success and its most prominent feature. Haier Smart Home adheres to a "three-pass" quality management system: "Material Pass," "Manufacturing Pass," and "Green Pass."

In terms of the "Material Pass," Haier Smart Home strictly controls raw material quality, ensuring every appliance utilizes genuine materials and passes national standard testing and certification, guaranteeing superior product quality.

Regarding the "Manufacturing Pass," Haier Smart Home leverages its strength of 10 intelligent manufacturing lighthouse factories and participation in 109 international standards, using advanced manufacturing technology to produce high-quality appliances that stand the test of time.

For the "Green Pass," Haier Smart Home implements a green manufacturing philosophy, practicing environmental protection throughout the entire process from production to recycling and disposal. The old equipment green dismantling rate is over 95%, minimizing environmental pollution.

Haier Smart Home's meticulous quality control is evident not only in the production process but also in its commitment to after-sales service. This is a key factor in Haier Smart Home's ability to gain long-term user trust.

IV. The Last Mile: Zero-Distance Service, Enhanced Convenience

To extend trade-in services to the "last mile," Haier Smart Home utilizes its comprehensive online and offline network advantages to achieve full regional coverage and transparent and traceable service processes. Users in both urban and rural areas can enjoy convenient trade-in services.

Haier Smart Home provides multiple channels for trade-in operations through online platforms and offline stores. Users can easily complete the trade-in process through online appointments and offline consultations. Furthermore, Haier Smart Home actively collaborates with local governments and partners to promote the implementation of trade-in policies, allowing more users to benefit from policy support.

V. Conclusion: Voting for Ideal Living

Haier's "Wan Li Xing" trade-in program, centered on the "Three-Good Standard," provides users with more reliable and convenient appliance trade-in services. Through this event, Haier Smart Home not only promotes the upgrading and replacement of appliances but also enhances user living quality, enabling more users to easily enjoy a better life. Each upgraded appliance represents a vote for ideal living, and Haier Smart Home will continue to strive to provide high-quality products and services for more users, helping them realize their aspirations for a better life. With the continued implementation of Haier's "Wan Li Xing" program, it will undoubtedly lead the appliance trade-in industry into a new era.

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