Hisense Unveils World's First RGB-MiniLED TV at 2025 AWE, Ushering in a New Era for Display Technology

Hisense Unveils World's First RGB-MiniLED TV at 2025 AWE, Ushering in a New Era for Display TechnologyOn March 20th, the 2025 Appliance & Electronics World Expo (AWE) opened its doors in Shanghai. Hisense, a leader in the industry, showcased numerous innovative products, the most notable being the world's first RGB-MiniLED TV the 116-inch UX

Hisense Unveils World's First RGB-MiniLED TV at 2025 AWE, Ushering in a New Era for Display Technology

On March 20th, the 2025 Appliance & Electronics World Expo (AWE) opened its doors in Shanghai. Hisense, a leader in the industry, showcased numerous innovative products, the most notable being the world's first RGB-MiniLED TV the 116-inch UX. Equipped with Hisense's self-developed RGB three-dimensional color control technology, this TV achieves simultaneous light and color control, marking a significant leap from the "monochrome backlight" era to the "color backlight" era in display technology. Already in mass production, this achievement represents a major breakthrough for China's new display industry and further solidifies China's leading position in global display technology.

For a long time, the development of RGB-MiniLED technology faced numerous challenges. Low luminous efficiency of trichromatic light sources and high-temperature color shift were technological bottlenecks that kept this technology confined to the laboratory, posing a global challenge to the display industry. However, Hisense, through years of dedicated research, successfully overcame these hurdles. They independently developed RGB three-dimensional color control LCD display technology and became the first to bring RGB-MiniLED TVs to market with mass production. This breakthrough has undoubtedly injected new vitality into China's new display industry and significantly enhanced China's influence in this field.

Unlike traditional MiniLED TVs that use a single white or blue backlight, Hisense's RGB-MiniLED TV utilizes red, green, and blue (RGB) trichromatic backlight sources. Combined with Hisense's advanced XinChip AI image quality chip and the precise light and color synchronization control technology of the RGB-MiniLED backlight chip, the TV achieves light and color control precision more than three times that of traditional LCD TVs. This means that while reducing energy consumption, the Hisense RGB-MiniLED TV delivers higher contrast and color accuracy, producing more accurate reds, greens, and more transparent blues, significantly enhancing the visual experience for large-screen viewers.

Hisense Visual Technology President Li Wei stated in an interview that the launch of Hisense's RGB-MiniLED TV is more than a year ahead of overseas brands. This leading edge stems from Hisense's breakthroughs in fully self-developed light and color control image quality chips and RGB-MiniLED backlight chips. From mastering core technologies to leading global industry development, Hisense's success fully demonstrates the strength of "Made in China" and signifies its prominent position on the world stage.

In recent years, Hisense has consistently adhered to a market-oriented approach, continuously improving its innovation capabilities, and consistently launching numerous first-of-their-kind technological innovations. This has effectively stimulated new consumer demand. Li Wei pointed out that all products exhibited at Hisense's AWE booth this year are 100 inches or larger, reflecting the trend of TV consumption moving towards "the bigger the wall, the bigger the TV."

Advances in new display technologies like RGB-MiniLED are pushing TV image quality closer to the limits of human perception of the natural world. The graininess issue present in traditional large-screen TVs when viewed at close range has been effectively addressed in the Hisense RGB-MiniLED TV, providing users with a more comfortable and enjoyable visual experience.

Hisense's innovation extends beyond RGB-MiniLED. At AWE, Hisense also showcased other impressive products. As the first company in the industry to possess five core technological systemsMicroLED chip R&D, drive control, precision packaging, signal enhancement, and image quality restorationHisense launched the world's first self-emissive 136-inch MicroLED TV, redefining display boundaries with "size freedom" and "form and scene customization." Furthermore, a 163-inch movable MicroLED TV also drew significant attention. With a thickness of only 24 millimetersthe industry's thinnestit supports free splicing and can be customized up to 271 inches, offering consumers more flexible and personalized choices.

Hisense creates more than just viewing devices; it builds smart hubs encompassing entertainment, education, and health, opening up a new realm of possibilities for future home life with the concept of "one screen, endless possibilities." Giant screens transcend physical limitations, while smart technology accurately understands users' needs. Hisense is dedicated to creating a more convenient, comfortable, and intelligent home entertainment experience.

The innovative achievements showcased by Hisense at the 2025 AWE are not only a testament to its technological prowess but also a powerful driver for the development of Chinese display technology. From RGB-MiniLED TVs to MicroLED TVs, Hisense continues to break through technological bottlenecks and lead the industry's direction. Through independent innovation and technological breakthroughs, Hisense has not only enhanced its global competitiveness but also made significant contributions to the development of China's new display industry, further strengthening China's leading position in global display technology. Hisense's success serves as a positive example for other Chinese companies, encouraging more investment in technological innovation and driving "Made in China" towards the center of the world stage. Hisense's unwavering pursuit of technology, relentless commitment to innovation, and precise understanding of user needs will drive the continued advancement of display technology, bringing consumers a superior audio-visual experience and ultimately advancing the entire industry. Hisense is also contributing to China gaining more voice in the global new display technology field and laying a solid foundation for Made in China to occupy a leading position in the global market. This also indicates that in the near future, Made in China will play an even more important role in the global display technology field, bringing more advanced and high-quality display products to global consumers. Hisense will continue to dedicate itself to technological research and development and innovation, providing consumers with superior products and services and leading the continued advancement of global display technology. In the future, Hisense will continue to increase R&D investment, explore more new display technologies, and create a better audio-visual experience for consumers. Hisense's success is also inseparable from the support of national policies and the healthy development of the market environment, which has provided a solid guarantee for the vigorous development of China's display industry. In the future, Hisense will continue to adhere to the innovation-driven development strategy, continuously enhance its technological strength and market competitiveness, and provide global consumers with more and higher-quality display products and services. Hisense's outstanding performance at the 2025 AWE is not only a reflection of the company's own strength but also an improvement in the overall strength of China's display industry. This marks China's entry into a new stage of development in the global display technology field, and in the future, more Chinese companies will demonstrate strong competitiveness on the world stage. Hisense's innovative journey will continue to illuminate the future of China's display industry and contribute to the development of global display technology. Hisense's success is the result of the hard work of countless R&D personnel and a reflection of the continuous pursuit of excellence in Made in China. This is not only Hisense's pride but also China's pride. In the future, Hisense will continue to lead industry innovation and bring a better audio-visual experience to global consumers.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])