Ronshen Refrigerator Makes a Stunning Debut at AWE2025: WILL Natural Fresh-Keeping Technology Ushers in a New Era for the Refrigerator Industry

Ronshen Refrigerator Makes a Stunning Debut at AWE2025: WILL Natural Fresh-Keeping Technology Ushers in a New Era for the Refrigerator IndustryOn March 20th, the highly anticipated Appliance & Electronics World Expo (AWE2025) opened its doors in Shanghai. As an annual event for the home appliance industry, AWE2025 brought together numerous industry giants, providing a crucial platform for showcasing corporate strength and technological innovation

Ronshen Refrigerator Makes a Stunning Debut at AWE2025: WILL Natural Fresh-Keeping Technology Ushers in a New Era for the Refrigerator Industry

On March 20th, the highly anticipated Appliance & Electronics World Expo (AWE2025) opened its doors in Shanghai. As an annual event for the home appliance industry, AWE2025 brought together numerous industry giants, providing a crucial platform for showcasing corporate strength and technological innovation. At this expo, Ronshen Refrigerator, with its leading WILL natural fresh-keeping technology and its official partnership with the 2025 FIFA Club World Cup, became a focal point, presenting a unique "fruit and vegetable growing garden" to the audience and reshaping perceptions of refrigerator functionality and food storage.

Ronshen Refrigerator, a renowned brand with a 42-year history, has always adhered to a user-centric approach, continuously increasing R&D investment to drive technological innovation and product upgrades. Its keen market insight and precise understanding of consumer needs have enabled it to maintain a leading position in the fiercely competitive market. Based on a deep understanding of consumer needs, Ronshen Refrigerator has chosen fresh-keeping technology as its core competency, independently developing the WILL natural fresh-keeping technology. It actively participates in industry standard setting, taking the lead in formulating the "Healthy Refrigerator Group Standard" and the "Fresh-Keeping Refrigerator Group Standard," setting a benchmark for industry development.

To fully demonstrate the superior performance of WILL natural fresh-keeping technology, Ronshen Refrigerator collaborated with the China Household Electrical Appliances Research Institute to conduct a scientific test on 100 common fruits and vegetables. The test covered the reducing sugar retention rate of 50 fruits and the chlorophyll and reducing sugar retention rate of 50 vegetables. The test results showed that Ronshen refrigerators equipped with the SUPLPro multi-frequency light fresh-keeping system significantly improved the retention rate of nutrients in fruits and vegetables compared to ordinary refrigerators, enabling the continued growth of fruits and vegetables inside the refrigerator.

Current market-leading preservation technologies mainly rely on oxygen control, constant temperature, and sterilization to slow down the spoilage of fruits and vegetables. Ronshen Refrigerator's WILL natural fresh-keeping technology, however, takes a different approach, uniquely simulating the natural environment of plant growth. It replaces traditional "preservation" with "fresh-keeping," transforming the refrigerator from a simple storage and preservation tool into a family "fruit and vegetable growing garden," achieving a completely redefined function and positioning for refrigerators.

The core of Ronshen's WILL natural fresh-keeping technology lies in its three key features: intelligent dynamic water mist humidification, AI negative ion high-energy sterilization, and SUPLPro multi-frequency light fresh-keeping. The organic combination of these three technologies effectively maintains the freshness of food and promotes its continued growth, preventing nutrient loss. Intelligent dynamic water mist humidification provides fruits and vegetables with a suitable humidity environment, simulating water supply in natural growth; AI negative ion high-energy sterilization effectively inhibits bacterial growth, ensuring food safety; and the SUPLPro multi-frequency light fresh-keeping system provides sufficient light for fruits and vegetables, promoting photosynthesis and enabling their continued growth.

At the AWE2025 exhibition, Ronshen Refrigerator unveiled its flagship product in collaboration with the 2025 FIFA Club World Cup the Ronshen 606WILL fresh-keeping refrigerator. This refrigerator incorporates the essence of WILL natural fresh-keeping technology and combines advanced AI technology to upgrade the SUPLPro multi-frequency lighting system, achieving more precise and effective fresh-keeping results. Test data shows that compared to ordinary refrigerators, the Ronshen 606WILL fresh-keeping refrigerator can increase VC retention rate by 256%, reducing sugar retention rate by 27%, lutein retention rate by 61%, and lycopene retention rate by 166%. These data fully demonstrate the superior performance of Ronshen WILL natural fresh-keeping technology and its significant advantages in extending the shelf life of food and improving the retention rate of nutrients.

The emergence of the Ronshen 606WILL fresh-keeping refrigerator marks a new stage in the refrigerator industry. It not only redefines the function of refrigerators but also changes people's perception of food storage, bringing consumers a healthier, more convenient, and better life experience. Ronshen Refrigerator consistently adheres to a user-first philosophy, driven by technological innovation, constantly striving for excellence, and committed to providing consumers with higher-quality products and services.

Through scientific testing of 100 common fruits and vegetables, Ronshen Refrigerator has fully verified the effectiveness of WILL natural fresh-keeping technology. This technology simulates the natural growth environment of plants, using three core technologiesintelligent dynamic water mist humidification, AI negative ion high-energy sterilization, and SUPLPro multi-frequency light fresh-keepingto achieve the continued growth of fruits and vegetables in the refrigerator, significantly improving the retention rate of nutrients. Compared to traditional preservation technologies, WILL natural fresh-keeping technology pays more attention to maintaining the original state and nutritional value of food, which aligns with the modern consumer's pursuit of a healthy and nutritious lifestyle.

Ronshen Refrigerator's stunning appearance at AWE2025 not only showcases its strong technical strength and innovation capabilities but also reflects its precise grasp of market trends and deep understanding of consumer needs. For 42 years, Ronshen Refrigerator has consistently been user-centric, continuously improving product quality and service levels, earning the trust and praise of a wide range of consumers. The Ronshen 606WILL fresh-keeping refrigerator launched this time is another milestone in Ronshen Refrigerator's technological innovation, marking the refrigerator industry's entry into a new era that is healthier, more intelligent, and more efficient. Ronshen Refrigerator's success also provides a reference for other home appliance companies, driving the entire home appliance industry to a higher level of development.

Ronshen Refrigerator's participation in AWE2025 not only showcased its latest technological achievements but also conveyed its confidence and determination in future development. Ronshen Refrigerator will continue to be driven by technological innovation and guided by user needs, continuously launching more high-quality products to create a better life for consumers. In the future, Ronshen Refrigerator will continue to increase R&D investment, explore more advanced technologies, and provide consumers with healthier, more intelligent, and more convenient home appliance products. Ronshen Refrigerator will always strive to become a leading global home appliance brand.

Ronshen Refrigerator's journey at AWE2025 was not only a feast of technology but also a showcase of brand strength. Through the application of WILL natural fresh-keeping technology, Ronshen Refrigerator has brought consumers a completely new food storage experience and injected new vitality into the refrigerator industry. With its leading technology and innovative ideas, Ronshen Refrigerator has set a new benchmark for the industry, leading the refrigerator industry towards a healthier, smarter, and more environmentally friendly direction. In the future, Ronshen Refrigerator is sure to continue bringing consumers more surprises and expectations.

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