YY Launches Standalone YY Voice App: Focusing on Voice Communication, Redefining a Classic

YY Launches Standalone YY Voice App: Focusing on Voice Communication, Redefining a ClassicYY recently launched a standalone YY Voice app, signifying a strategic reinforcement of its core voice communication business. This new application aims to provide gamers and social voice users with a clean, smooth, and convenient communication platform

YY Launches Standalone YY Voice App: Focusing on Voice Communication, Redefining a Classic

YY recently launched a standalone YY Voice app, signifying a strategic reinforcement of its core voice communication business. This new application aims to provide gamers and social voice users with a clean, smooth, and convenient communication platform. It joins the YY Live app and the YY Voice PC client to form a robust product matrix, catering to the diverse needs of users across different platforms. The release of the YY Voice app not only demonstrates YY's commitment to its roots and focus on voice technology, but also signals its intention to maintain its leading position in the fiercely competitive voice communication market.

Staying True to Its Roots, Focusing on Voice: The Birth of the YY Voice App

YY, whose name is an acronym of the Pinyin initials for "voice," has a history inextricably linked with voice communication technology. As early as 2008, the YY Voice PC client was launched, quickly becoming China's largest gaming voice communication software. Its clear audio quality, stable performance, and low resource consumption earned it widespread praise and established YY's leading position in the voice communication market.

However, with the rapid development of internet technology, the YY Live app and PC client expanded their functionalities to include live streaming, short videos, and short dramas. While this broadened the user base, it also led some users to feel a loss of the original pure voice communication experience. To better meet the needs of core users and respond to calls for a more focused voice function, YY decided to launch the standalone YY Voice app.

This new application adheres to the principle of "focusing on voice," aiming to provide users with a purely voice-centric communication environment. Unlike more comprehensive applications, the YY Voice app prioritizes the improvement and optimization of voice chat functions, eliminating complex additional features to create a simple, efficient, and distraction-free voice communication experience.

Clean, Smooth, and Efficient: Product Features of the YY Voice App

Functionally, the YY Voice app is a tool dedicated to voice communication, primarily targeting gamers and social voice users. Its app home page is clean and straightforward, free of advertisements and distracting elements. All functions revolve around voice chat, ensuring users receive the purest voice communication experience.

Users can easily use the YY Voice app for various voice needs, including gaming with friends, online karaoke, role-playing (piaxi), and AI chat. Furthermore, the app supports various communication methods, including images, emoticons, voice packs, and virtual gifts, enriching user interaction.

Technically, the YY Voice app has undergone significant optimization, significantly reducing memory and processor usage. It also incorporates advanced technologies such as AI noise reduction and echo cancellation. This ensures a smooth and stable user experience, improves voice clarity, eliminates latency, and provides a high-quality voice communication environment.

Multiple Benefits and Surprises: Celebrating the Launch of the YY Voice App

To celebrate the official launch of the YY Voice app, YY has prepared numerous surprise events and generous benefits for users. Starting March 26th, YY Voice launched a series of events themed "Friends, See You at the Old Place." Users can search for "My Voice Story" in the app to access the event page, participate in interactive sessions like collecting SSR cards for a raffle, and win physical prizes, limited-edition voice packs, emoticons, avatar frames, and virtual currency.

Additionally, YY Voice invited renowned voice actor Jiang Guangtao to record an exclusive voice pack for the app. Users can unlock this limited-edition benefit by downloading the app and completing designated tasks, experiencing high-quality voice interaction from a professional voice actor.

To further expand its influence, the YY Voice app is actively collaborating with game developers to offer rich user benefits. Popular games such as CrossFire and Valorant will partner with YY Voice to organize competitive events and distribute exclusive packages and in-game items, bringing more surprises to players. YY Voice has also launched a limited-time "Crazy Friday" team-up event, offering gamers abundant benefits to further enhance user engagement.

Staying True to Its Roots, Moving Forward: YY's Strategic Layout

YY CEO Li Le stated that YY was born from voice communication, grew strong through voice communication, and boasts a large user base relying on voice services. The launch of the YY Voice app is not only a strategic reinforcement of YY's core voice business but also a positive response to user needs and feedback. The release of this new app also completes YY's product matrix, enabling it to better adapt to the complex and ever-changing market environment. This reflects YY's commitment to the principle of "staying true to its roots and focusing on its strengths," signaling that YY will continue to leverage its core competencyvoice technologyto maintain its leading position in the future market.

The launch of the YY Voice app marks YY's return to its origins, focusing on its strengths in voice communication to provide users with a purer and higher-quality voice communication experience. This is not only an optimization of its own business but also a precise grasp of market demand. It is believed that in the future, the YY Voice app will continue to bring users more surprises and lead the innovation and development of the voice communication industry.

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