Haidian Marathon: Didi Supports Successful Event and Launches Spring Outing Discount

Haidian Marathon: Didi Supports Successful Event and Launches Spring Outing DiscountOn the morning of April 6th, the Haidian Marathon series and the 2025 Chinese Athletic Association 10km Elite Race (BeijingHaidian Station) were successfully held in Beijing. Over 5,000 runners started from the scenic Zhusuan Village Exhibition Center, enjoying the beautiful Kunming Lake and the lush greenery along the route during their challenging 10km run

Haidian Marathon: Didi Supports Successful Event and Launches Spring Outing Discount

On the morning of April 6th, the Haidian Marathon series and the 2025 Chinese Athletic Association 10km Elite Race (BeijingHaidian Station) were successfully held in Beijing. Over 5,000 runners started from the scenic Zhusuan Village Exhibition Center, enjoying the beautiful Kunming Lake and the lush greenery along the route during their challenging 10km run. Didi Chuxing actively participated in the event, providing comprehensive support and ensuring its smooth operation, and simultaneously launched a spring outing discount campaign to help citizens enjoy the beautiful spring weather.

Didi's Full Support Ensures the Smooth Operation of the Haidian Marathon

To ensure that volunteers could arrive at the race site on time and provide efficient service to participants, Didi, under the guidance of relevant departments, meticulously organized a professional support team. This team, equipped with three support buses, provided free shuttle services for university student volunteers, effectively solving their transportation issues and ensuring the smooth progress of volunteer work. Furthermore, Didi Qingju shared bicycles provided dedicated vehicles for medical staff and volunteers throughout the event, ensuring the safety of the race. This demonstrates Didi's social responsibility and provided strong logistical support for the successful holding of this large-scale sporting event.

In addition to transportation support, Didi also prepared exclusive coupon packages for participating runners as a token of appreciation and support. Each package includes two 50% off coupons and two 20 off coupons, with a maximum potential saving of 200. Runners could redeem the coupon package using a redemption code before April 10th, and redeemed coupons are valid for seven days after receipt. This initiative not only enhanced the participant experience but also showcased Didi's positive image of giving back to its users.

Didi's Support Team: Experienced and Comprehensive Service

From the golden autumn of last year in Beijing to the vibrant spring of this year, Didi's support team has provided services for the Haidian Marathon for two consecutive years. From staff shuttle services and post-event dispersal to logistics support, Didi's support team participated and served in various ways, accumulating rich experience and demonstrating its professional capabilities and efficient operation in supporting large-scale sporting events.

Didi's support team is not limited to marathon events. It has been deployed in various scenarios, participating in numerous sporting events, concert audience transportation support, crowd dispersal during extreme weather, and holiday transportation station capacity support. The experience gained in these diverse support service scenarios has helped Didi establish an increasingly mature support team mechanism, enabling it to handle various complex situations and provide users with safer and more reliable transportation services.

Didi Supports Spring Outings with Travel Discount Campaign

The successful holding of the Haidian Marathon and the enthusiasm of citizens for spring outings have jointly driven a significant increase in ride-hailing demand in Beijing. Didi Chuxing data shows that ride-hailing demand at Beijing's tourist attractions during the Qingming Festival holiday increased by 45% compared to the pre-holiday period, while demand at the three major spring flower festivals Beijing Botanical Garden, Yuan Dadu City Wall Ruins Park, and Yuyuantan Park increased by 159%, 118%, and 46%, respectively, compared to the pre-holiday period.

To further meet the ride-hailing demand for spring outings and stimulate citizens' sports travel consumption vitality, Didi launched a "Spring Outing" campaign in Beijing from April 6th to 10th. Beijing users can participate in the campaign through the Didi app or mini-program, or enter the campaign's main venue by searching "Spring Outing Season" in the destination bar. Users can claim a limited number of 3, 6, and 10 off (on orders over 20) coupons daily, on a first-come, first-served basis. This measure effectively alleviated the difficulty of hailing rides during holidays, facilitating citizen travel and providing more travel options.

Didi's Future Development: Active Participation in Transportation Service Support and Enhanced User Experience

In the future, Didi will continue to actively participate in transportation service support under the guidance of relevant authorities, continuously explore and expand support scenarios, and strive to provide users with richer, more convenient, and higher-quality transportation services. Didi will continue to improve its service level and support capabilities to meet growing market demand and contribute to building a more convenient, efficient, and safe transportation ecosystem. This not only reflects Didi's commitment to social responsibility but also demonstrates its proactive participation in social development. Didi's efforts will create a better travel experience for citizens and contribute positively to improving urban transportation.

Through its outstanding performance in the Haidian Marathon and the launch of the "Spring Outing" campaign, Didi has demonstrated its strength and determination in supporting large-scale events and meeting public transportation needs. Its continuous efforts in technological innovation, service optimization, and social responsibility are commendable and provide a good reference for other companies. Didi's success story also provides new ideas and directions for the development of China's transportation service industry. In the future, Didi is expected to continue leveraging its advantages in the transportation field to provide users with even better services and contribute to social progress and development. This is not only Didi's responsibility but also the driving force behind its continued development and a commitment to social progress.

Didi's performance in the Haidian Marathon and the spring outing campaign fully demonstrates its social responsibility and service capabilities as a large technology company. Its continuous efforts will bring positive impacts to urban public transportation construction and improvements in citizen travel experiences. It also sets a good example for other companies, promoting the improvement of overall industry service levels. Didi's future development is worth looking forward to. Its continuous innovation and development will bring users a more convenient and comfortable travel experience and contribute to the continuous optimization of urban transportation. Through continuous improvement and refinement, Didi will continue to strive to build a better travel ecosystem. This is not only a commitment to its users but also a contribution to social development.

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