Amazon China's Kindle e-book has ceased operations, and the Chinese market once accounted for 40% of the global market

Science and technology in the United States giant Amazon stopped its Kindle online service in China as planned on June 30. This decision was made a year ago

Science and technology in the United States giant Amazon stopped its Kindle online service in China as planned on June 30. This decision was made a year ago. This means that Kindle users will no longer be able to purchase new books online, but they can still download the purchased books to their local devices within a year.

Amazon also stated that it will officially remove the Kindle app from the Chinese app store on June 30, 2024. Prior to this date, users can continue to download Kindle content from the cloud.

Public data shows that between 2013 and 2018, Amazon sold millions of Kindle reading devices in China. Amazon actively sought to expand its Kindle business in China. In a 2018 internal document, Amazon stated that by the end of 2017, China had become the largest market for Kindles, with device sales accounting for over 40% of the global market share.

But with the acceleration of China's developed 4G and 5G network coverage, the demand for e-book readers among Chinese users has sharply declined. Research institutions believe that due to the convenience of obtaining free e-books and low printing costs in China, the commercial value of Kindle stores is limited.

Amazon stated in its official statement that it is adjusting its business strategy focus and will continue to operate in other business lines in China. Amazon China's long-term commitment to customers will not change. We have established a broad business foundation in China and will continue to innovate and invest, "the company's statement said.

In addition, due to the sluggish performance of online retail business, Amazon also closed its online stores in China in 2019. The company's remaining business in China includes cross-border e-commerce, advertising, and cloud services.

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